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  • 1. On the move with the mobile webLibraries and mobile technologies
    Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng
  • 2. Mobile Web: An Introduction
    • What does it mean?
    • 3. -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
    • 4. Who is using it?
    • 5. Japan among early adopters
    • 6. Gen Y (18-27) and Gen X (28-41)
    • 7. English speaking Hispanics and African Americans are also among leading users.
    • 8. People of all income levels
    • 9. What is it used for?
    • 10. Interactive, stay constantly connected
    • 11. Texting (SMS), email, instant messaging
    • 12. Downloading ring tones, games.
    • 13. Searching for information (weather, news, maps)– location aware
  • Mobile Devices: The Evolution
  • 14. Mobile Devices
    • Mobile Phone Devices
    • 15. are becoming increasingly amorphous… (convergence)
    • 16. range from smartphones to PDAs, to camera phones, with a lot of overlap.
    • 17. Carriers
    • 18. Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
    • 19. Operating Systems
    • 20. between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc
  • Challenges of the Mobile Web
    GRRR…
    • Lack of Uniformity
    • 21. So many providers, functions, operating systems
    • 22. Where’s the browser?
    • 23. Can be difficult to locate on some phones
    • 24. Tough to navigate
    • 25. Costs and Speeds
    • 26. Carriers typically charge you for this access
    • 27. Connection speeds can be slow.
    815T PB Transformer Cell Phone (Japan)
  • 28. What can we do with the Mobile Web?
    Mobile Web Applications
  • 29. TIVO’S MOBILE WEBSITE
  • 30.
  • What does this have to do with libraries?
  • 46. Wisconsin’s South Central Library System
    • http://libonline.scls.lib.wi.us/mainPageNew.htm
  • Seattle’s Public Library’s Central Branch
    • http://www.spl.org/default.asp?pageID=branch_central_computers&branchID=1
  • NYPL’s Mobile Site
  • 47. Mobile Web Apps Tour
  • 48. TEXT-MESSAGING
    • 42% of U.S. adults send and receive text messages (2007 study)
    • 49. Enables participation in other activities:
    • 50. Vote for Reality TV characters (American Idol)
    • 51. Sign up for news alerts (Weather Channel, ESPN)
    • 52. Text search terms to Yahoo! or Google
    • 53. Send MapQuest directions to your phone
    • 54. Group text:
    • 55. Bluepulse, Joopz, Mozes, Broadtexter
  • MUSIC & RADIO
    • Verizon V CAST
    • 56. Sprint Radio (streaming) and Sprint Digital Lounge (download)
    • 57. Alltel Radio and XM Satellite Radio application
    • 58. AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
    • 59. Free:
    • 60. International radio stations www.tuned.mobi (formerly Radio4PDA)
    • 61. Mundu Radio Application
    • 62. Pandora Radio advertises
    ‘On the Go’ subscription service
    • Most cell providers offer a way to stream or download music
  • MUSIC & RADIO (Cont.)
    OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix
  • 63. E-BOOKS
    • Hardware: Amazon Kindle & Sony E-reader
    • 64. Free reader software downloads for mobile devices (Mobipocket and Plucker)
    • 65. E-book formats:
    • 66. Mobipocket
    • 67. Adobe PDF
    • 68. Microsoft Reader for Pocket PC
    • 69. Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
    • 70. Free content available via Project Gutenberg and Daily Lit
  • AUDIO BOOKS
    • Market leader by far is Audible.com
    • 71. iTunes is closest competitor
    • 72. LibriVox offers free audiobooks in the public domain
    • 73. Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
    • 74. OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons
  • Widgets
    offering quick access to content without having to open a browser
    • Yahoo! Mobile: calendar, search, Flickr
    • 75. Nokia WidSets: Sudoku, eBay, Twitter, Flickr
    • 76. Over 4,000 to choose from
    • 77. Community development
    • 78. Plusmo: sports, entertainment, news
    • 79. Over 20,000 to choose from includes apps for iPhone, Blackberry, Nokia
  • District of Columbia Public Library iPhone App
  • 80. NEWS
    • 60 million people read an online newspaper in July 2007
    • 81. Virtually every major news organization has a mobile website
  • 82. MORE MOBILE WEB APPLICATIONS
    • Moblogging: blogging straight from your cell phone
    • 83. All major news readers have mobile websites
    • 84. This means reading all of your RSS feeds while you’re out and about
    • 85. Many take-out restaurants will now let you text in your order
    • 86. Microblogging sites, Twitter and Jaiku, also have mobile sites
  • 87. Library Mobile Initiatives
    An increasing number of libraries are offering
    mobile services
  • 88.
  • 89. INNOVATIVE INTERFACES: AirPAC
    • AirPAC is a portable version of an OPAC
    • 90. AirPAC offers
    • 91. A visual design just right for the iPhone
    • 92. Integrates library locations with built-in Google Maps™ software
    • 93. Catalog search with RightResult™ Relevance-ranking technology
    • 94. Access to online resources and electronic journals
  • MOBILE COLLECTIONS
    • Digital media collections are increasing in libraries
    • 95. OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons
    • 96. New York public library is one of their users
  • 97. MOBILE DATABASES
    • Academic software and Scholarly databases have created mobile functions
    • 98. Endnote
    • 99. Factiva
    • 100. Westlaw legal research database
    • 101. National Library of Medicine’s “PubMed”
  • MORE LIBRARY MOBILE APPLICATIONS
    • Self-service audio tours for handheld devices
    • 102. Text messages are being used to provide user alerts
    • 103. Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
    • 104. Mobile Library Circulation
    • 105. PocketCirc enables librarians to access the Unicorn Library Management System on a PDA
  • How to Create a Mobile Experience
    • Take no action.
    • 106. Consider user base
    • 107. Is your website already primed?
    • 108. Push content via mobile alerts
    • 109. Mozes, Broadtexter
    • 110. Simultaneous text message to subscribers
    • 111. Mobile Style Sheets
    • 112. CSS for mobile devices
  • How to Create a Mobile Experience
    • Transcoded websites
    • 113. Sweezer, Mowser
    • 114. Compress HTML content for mobile display
    • 115. Mobile-only websites
    • 116. Specially programmed for mobile phones
    • 117. Looks best but limited compatibility.
  • Getting Started with the Mobile Web
    Starter activity
    Yahoo! Go
    E-books
    Text yourself
    QR Codes
    ListenUp!
  • 118. Thanks!
    Questions? Comments?
  • 119. PRESENTATION Handout
  • 120. On the Move with the Mobile Web:
    Libraries and Mobile Technologies