Presentation LTR version 2
Upcoming SlideShare
Loading in...5

Presentation LTR version 2






Total Views
Views on SlideShare
Embed Views



1 Embed 3 3


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Thanks Mary!
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Presentation LTR version 2 Presentation LTR version 2 Presentation Transcript

  • On the move with the mobile webLibraries and mobile technologies
    Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng
  • Mobile Web: An Introduction
    • What does it mean?
    • -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.) View slide
    • Who is using it? View slide
    • Japan among early adopters
    • Gen Y (18-27) and Gen X (28-41)
    • English speaking Hispanics and African Americans are also among leading users.
    • People of all income levels
    • What is it used for?
    • Interactive, stay constantly connected
    • Texting (SMS), email, instant messaging
    • Downloading ring tones, games.
    • Searching for information (weather, news, maps)– location aware
  • Mobile Devices: The Evolution
  • Mobile Devices
    • Mobile Phone Devices
    • are becoming increasingly amorphous… (convergence)
    • range from smartphones to PDAs, to camera phones, with a lot of overlap.
    • Carriers
    • Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
    • Operating Systems
    • between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc
  • Challenges of the Mobile Web
    • Lack of Uniformity
    • So many providers, functions, operating systems
    • Where’s the browser?
    • Can be difficult to locate on some phones
    • Tough to navigate
    • Costs and Speeds
    • Carriers typically charge you for this access
    • Connection speeds can be slow.
    815T PB Transformer Cell Phone (Japan)
  • What can we do with the Mobile Web?
    Mobile Web Applications
    • Mobile Newspapers:
    • The Wall Street Journal
    • The Los Angeles Times
    • Audiobooks:
    • Shopping:
    • http:///
    • Entertainment:
    • Games
    • Video
  • What does this have to do with libraries?
  • Wisconsin’s South Central Library System
  • Seattle’s Public Library’s Central Branch
  • NYPL’s Mobile Site
  • Mobile Web Apps Tour
    • 42% of U.S. adults send and receive text messages (2007 study)
    • Enables participation in other activities:
    • Vote for Reality TV characters (American Idol)
    • Sign up for news alerts (Weather Channel, ESPN)
    • Text search terms to Yahoo! or Google
    • Send MapQuest directions to your phone
    • Group text:
    • Bluepulse, Joopz, Mozes, Broadtexter
    • Verizon V CAST
    • Sprint Radio (streaming) and Sprint Digital Lounge (download)
    • Alltel Radio and XM Satellite Radio application
    • AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
    • Free:
    • International radio stations (formerly Radio4PDA)
    • Mundu Radio Application
    • Pandora Radio advertises
    ‘On the Go’ subscription service
    • Most cell providers offer a way to stream or download music
  • MUSIC & RADIO (Cont.)
    OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix
    • Hardware: Amazon Kindle & Sony E-reader
    • Free reader software downloads for mobile devices (Mobipocket and Plucker)
    • E-book formats:
    • Mobipocket
    • Adobe PDF
    • Microsoft Reader for Pocket PC
    • Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
    • Free content available via Project Gutenberg and Daily Lit
    • Market leader by far is
    • iTunes is closest competitor
    • LibriVox offers free audiobooks in the public domain
    • Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
    • OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons
  • Widgets
    offering quick access to content without having to open a browser
    • Yahoo! Mobile: calendar, search, Flickr
    • Nokia WidSets: Sudoku, eBay, Twitter, Flickr
    • Over 4,000 to choose from
    • Community development
    • Plusmo: sports, entertainment, news
    • Over 20,000 to choose from includes apps for iPhone, Blackberry, Nokia
  • District of Columbia Public Library iPhone App
  • NEWS
    • 60 million people read an online newspaper in July 2007
    • Virtually every major news organization has a mobile website
    • Moblogging: blogging straight from your cell phone
    • All major news readers have mobile websites
    • This means reading all of your RSS feeds while you’re out and about
    • Many take-out restaurants will now let you text in your order
    • Microblogging sites, Twitter and Jaiku, also have mobile sites
  • Library Mobile Initiatives
    An increasing number of libraries are offering
    mobile services
    • AirPAC is a portable version of an OPAC
    • AirPAC offers
    • A visual design just right for the iPhone
    • Integrates library locations with built-in Google Maps™ software
    • Catalog search with RightResult™ Relevance-ranking technology
    • Access to online resources and electronic journals
    • Digital media collections are increasing in libraries
    • OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons
    • New York public library is one of their users
    • Academic software and Scholarly databases have created mobile functions
    • Endnote
    • Factiva
    • Westlaw legal research database
    • National Library of Medicine’s “PubMed”
    • Self-service audio tours for handheld devices
    • Text messages are being used to provide user alerts
    • Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
    • Mobile Library Circulation
    • PocketCirc enables librarians to access the Unicorn Library Management System on a PDA
  • How to Create a Mobile Experience
    • Take no action.
    • Consider user base
    • Is your website already primed?
    • Push content via mobile alerts
    • Mozes, Broadtexter
    • Simultaneous text message to subscribers
    • Mobile Style Sheets
    • CSS for mobile devices
  • How to Create a Mobile Experience
    • Transcoded websites
    • Sweezer, Mowser
    • Compress HTML content for mobile display
    • Mobile-only websites
    • Specially programmed for mobile phones
    • Looks best but limited compatibility.
  • Getting Started with the Mobile Web
    Starter activity
    Yahoo! Go
    Text yourself
    QR Codes
  • Thanks!
    Questions? Comments?
  • On the Move with the Mobile Web:
    Libraries and Mobile Technologies