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Presentation LTR version 2
 

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    Presentation LTR version 2 Presentation LTR version 2 Presentation Transcript

    • On the move with the mobile webLibraries and mobile technologies
      Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng
    • Mobile Web: An Introduction
      • What does it mean?
      • -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
      • Who is using it?
      • Japan among early adopters
      • Gen Y (18-27) and Gen X (28-41)
      • English speaking Hispanics and African Americans are also among leading users.
      • People of all income levels
      • What is it used for?
      • Interactive, stay constantly connected
      • Texting (SMS), email, instant messaging
      • Downloading ring tones, games.
      • Searching for information (weather, news, maps)– location aware
    • Mobile Devices: The Evolution
    • Mobile Devices
      • Mobile Phone Devices
      • are becoming increasingly amorphous… (convergence)
      • range from smartphones to PDAs, to camera phones, with a lot of overlap.
      • Carriers
      • Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
      • Operating Systems
      • between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc
    • Challenges of the Mobile Web
      GRRR…
      • Lack of Uniformity
      • So many providers, functions, operating systems
      • Where’s the browser?
      • Can be difficult to locate on some phones
      • Tough to navigate
      • Costs and Speeds
      • Carriers typically charge you for this access
      • Connection speeds can be slow.
      815T PB Transformer Cell Phone (Japan)
    • What can we do with the Mobile Web?
      Mobile Web Applications
    • TIVO’S MOBILE WEBSITE
      • Mobile Newspapers:
      • The Wall Street Journal
      • http://online.wsj.com/home-page
      • The Los Angeles Times
      • http://mobile.latimes.com
      • Audiobooks:
      • http://www.audible.com
      • http://www.audiobooks.com
      • Shopping:
      • http://www.amazon.com
      • http:///www.eBay.com
      • Entertainment:
      • Games
      • http://www.websudoku.com
      • Video
      • http://www.youtube.com
    • What does this have to do with libraries?
    • Wisconsin’s South Central Library System
      • http://libonline.scls.lib.wi.us/mainPageNew.htm
    • Seattle’s Public Library’s Central Branch
      • http://www.spl.org/default.asp?pageID=branch_central_computers&branchID=1
    • NYPL’s Mobile Site
    • Mobile Web Apps Tour
    • TEXT-MESSAGING
      • 42% of U.S. adults send and receive text messages (2007 study)
      • Enables participation in other activities:
      • Vote for Reality TV characters (American Idol)
      • Sign up for news alerts (Weather Channel, ESPN)
      • Text search terms to Yahoo! or Google
      • Send MapQuest directions to your phone
      • Group text:
      • Bluepulse, Joopz, Mozes, Broadtexter
    • MUSIC & RADIO
      • Verizon V CAST
      • Sprint Radio (streaming) and Sprint Digital Lounge (download)
      • Alltel Radio and XM Satellite Radio application
      • AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
      • Free:
      • International radio stations www.tuned.mobi (formerly Radio4PDA)
      • Mundu Radio Application
      • Pandora Radio advertises
      ‘On the Go’ subscription service
      • Most cell providers offer a way to stream or download music
    • MUSIC & RADIO (Cont.)
      OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix
    • E-BOOKS
      • Hardware: Amazon Kindle & Sony E-reader
      • Free reader software downloads for mobile devices (Mobipocket and Plucker)
      • E-book formats:
      • Mobipocket
      • Adobe PDF
      • Microsoft Reader for Pocket PC
      • Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
      • Free content available via Project Gutenberg and Daily Lit
    • AUDIO BOOKS
      • Market leader by far is Audible.com
      • iTunes is closest competitor
      • LibriVox offers free audiobooks in the public domain
      • Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
      • OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons
    • Widgets
      offering quick access to content without having to open a browser
      • Yahoo! Mobile: calendar, search, Flickr
      • Nokia WidSets: Sudoku, eBay, Twitter, Flickr
      • Over 4,000 to choose from
      • Community development
      • Plusmo: sports, entertainment, news
      • Over 20,000 to choose from includes apps for iPhone, Blackberry, Nokia
    • District of Columbia Public Library iPhone App
    • NEWS
      • 60 million people read an online newspaper in July 2007
      • Virtually every major news organization has a mobile website
    • MORE MOBILE WEB APPLICATIONS
      • Moblogging: blogging straight from your cell phone
      • All major news readers have mobile websites
      • This means reading all of your RSS feeds while you’re out and about
      • Many take-out restaurants will now let you text in your order
      • Microblogging sites, Twitter and Jaiku, also have mobile sites
    • Library Mobile Initiatives
      An increasing number of libraries are offering
      mobile services
    • INNOVATIVE INTERFACES: AirPAC
      • AirPAC is a portable version of an OPAC
      • AirPAC offers
      • A visual design just right for the iPhone
      • Integrates library locations with built-in Google Maps™ software
      • Catalog search with RightResult™ Relevance-ranking technology
      • Access to online resources and electronic journals
    • MOBILE COLLECTIONS
      • Digital media collections are increasing in libraries
      • OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons
      • New York public library is one of their users
    • MOBILE DATABASES
      • Academic software and Scholarly databases have created mobile functions
      • Endnote
      • Factiva
      • Westlaw legal research database
      • National Library of Medicine’s “PubMed”
    • MORE LIBRARY MOBILE APPLICATIONS
      • Self-service audio tours for handheld devices
      • Text messages are being used to provide user alerts
      • Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
      • Mobile Library Circulation
      • PocketCirc enables librarians to access the Unicorn Library Management System on a PDA
    • How to Create a Mobile Experience
      • Take no action.
      • Consider user base
      • Is your website already primed?
      • Push content via mobile alerts
      • Mozes, Broadtexter
      • Simultaneous text message to subscribers
      • Mobile Style Sheets
      • CSS for mobile devices
    • How to Create a Mobile Experience
      • Transcoded websites
      • Sweezer, Mowser
      • Compress HTML content for mobile display
      • Mobile-only websites
      • Specially programmed for mobile phones
      • Looks best but limited compatibility.
    • Getting Started with the Mobile Web
      Starter activity
      Yahoo! Go
      E-books
      Text yourself
      QR Codes
      ListenUp!
    • Thanks!
      Questions? Comments?
    • PRESENTATION Handout
    • On the Move with the Mobile Web:
      Libraries and Mobile Technologies