On the move with the mobile webLibraries and mobile technologies<br />Shanna Caines, Mary Chu, Darlene Davis, Charlie Te...
Mobile Web: An Introduction<br /><ul><li>What does it mean?
-WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
Who is using it?
Japan among early adopters
 Gen Y (18-27) and Gen X (28-41)
 English speaking Hispanics and African Americans are also among leading users.
 People of all income levels
What is it used for?
Interactive, stay constantly connected
Texting (SMS), email, instant messaging
 Downloading ring tones, games.
Searching for information (weather, news, maps)– location aware</li></li></ul><li>Mobile Devices: The Evolution<br />
Mobile Devices<br /><ul><li>Mobile Phone Devices
 are becoming increasingly amorphous… (convergence)
  range from smartphones to PDAs, to camera phones, with a lot of overlap.
Carriers
 Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
Operating Systems
 between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc </li></li>...
So many providers, functions, operating systems
Where’s the browser?
 Can be difficult to locate on some phones
Tough to navigate
Costs and Speeds
 Carriers typically charge you for this access
 Connection speeds can be slow.</li></ul>815T PB Transformer Cell Phone (Japan)<br />
What can we do with the Mobile Web?<br />Mobile Web Applications<br />
TIVO’S MOBILE WEBSITE<br />
<ul><li>Mobile Newspapers:
The Wall Street Journal
http://online.wsj.com/home-page
 The Los Angeles Times
http://mobile.latimes.com
Audiobooks:
http://www.audible.com
http://www.audiobooks.com
Shopping:
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Presentation LTR version 2

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Presentation LTR version 2

  1. 1. On the move with the mobile webLibraries and mobile technologies<br />Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng <br />
  2. 2. Mobile Web: An Introduction<br /><ul><li>What does it mean?
  3. 3. -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)
  4. 4. Who is using it?
  5. 5. Japan among early adopters
  6. 6. Gen Y (18-27) and Gen X (28-41)
  7. 7. English speaking Hispanics and African Americans are also among leading users.
  8. 8. People of all income levels
  9. 9. What is it used for?
  10. 10. Interactive, stay constantly connected
  11. 11. Texting (SMS), email, instant messaging
  12. 12. Downloading ring tones, games.
  13. 13. Searching for information (weather, news, maps)– location aware</li></li></ul><li>Mobile Devices: The Evolution<br />
  14. 14. Mobile Devices<br /><ul><li>Mobile Phone Devices
  15. 15. are becoming increasingly amorphous… (convergence)
  16. 16. range from smartphones to PDAs, to camera phones, with a lot of overlap.
  17. 17. Carriers
  18. 18. Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.
  19. 19. Operating Systems
  20. 20. between 30 & 40 mobile operating systems available. (Symbian, Microsoft Windows Mobile, Linux OS, Palm OS, etc </li></li></ul><li>Challenges of the Mobile Web<br />GRRR…<br /><ul><li>Lack of Uniformity
  21. 21. So many providers, functions, operating systems
  22. 22. Where’s the browser?
  23. 23. Can be difficult to locate on some phones
  24. 24. Tough to navigate
  25. 25. Costs and Speeds
  26. 26. Carriers typically charge you for this access
  27. 27. Connection speeds can be slow.</li></ul>815T PB Transformer Cell Phone (Japan)<br />
  28. 28. What can we do with the Mobile Web?<br />Mobile Web Applications<br />
  29. 29. TIVO’S MOBILE WEBSITE<br />
  30. 30. <ul><li>Mobile Newspapers:
  31. 31. The Wall Street Journal
  32. 32. http://online.wsj.com/home-page
  33. 33. The Los Angeles Times
  34. 34. http://mobile.latimes.com
  35. 35. Audiobooks:
  36. 36. http://www.audible.com
  37. 37. http://www.audiobooks.com
  38. 38. Shopping:
  39. 39. http://www.amazon.com
  40. 40. http:///www.eBay.com
  41. 41. Entertainment:
  42. 42. Games
  43. 43. http://www.websudoku.com
  44. 44. Video
  45. 45. http://www.youtube.com</li></li></ul><li> What does this have to do with libraries?<br />
  46. 46. Wisconsin’s South Central Library System<br /><ul><li>http://libonline.scls.lib.wi.us/mainPageNew.htm</li></li></ul><li>Seattle’s Public Library’s Central Branch<br /><ul><li>http://www.spl.org/default.asp?pageID=branch_central_computers&branchID=1</li></li></ul><li>NYPL’s Mobile Site<br />
  47. 47. Mobile Web Apps Tour<br />
  48. 48. TEXT-MESSAGING<br /><ul><li> 42% of U.S. adults send and receive text messages (2007 study)
  49. 49. Enables participation in other activities:
  50. 50. Vote for Reality TV characters (American Idol)
  51. 51. Sign up for news alerts (Weather Channel, ESPN)
  52. 52. Text search terms to Yahoo! or Google
  53. 53. Send MapQuest directions to your phone
  54. 54. Group text:
  55. 55. Bluepulse, Joopz, Mozes, Broadtexter</li></li></ul><li>MUSIC & RADIO<br /><ul><li>Verizon V CAST
  56. 56. Sprint Radio (streaming) and Sprint Digital Lounge (download)
  57. 57. Alltel Radio and XM Satellite Radio application
  58. 58. AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile
  59. 59. Free:
  60. 60. International radio stations www.tuned.mobi (formerly Radio4PDA)
  61. 61. Mundu Radio Application
  62. 62. Pandora Radio advertises </li></ul> ‘On the Go’ subscription service<br /><ul><li>Most cell providers offer a way to stream or download music</li></li></ul><li>MUSIC & RADIO (Cont.)<br />OverDrive media services provide music, audiobook and video files to subscribing libraries. Featured Public Library list includes: Los Angeles, Toronto, District of Columbia, Seattle, and Greater Phoenix<br />
  63. 63. E-BOOKS<br /><ul><li> Hardware: Amazon Kindle & Sony E-reader
  64. 64. Free reader software downloads for mobile devices (Mobipocket and Plucker)
  65. 65. E-book formats:
  66. 66. Mobipocket
  67. 67. Adobe PDF
  68. 68. Microsoft Reader for Pocket PC
  69. 69. Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.
  70. 70. Free content available via Project Gutenberg and Daily Lit</li></li></ul><li>AUDIO BOOKS<br /><ul><li> Market leader by far is Audible.com
  71. 71. iTunes is closest competitor
  72. 72. LibriVox offers free audiobooks in the public domain
  73. 73. Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries
  74. 74. OCLC NetLibrary also provides a service to libraries in making eBooks and audiobooks available for download to patrons</li></li></ul><li>Widgets<br />offering quick access to content without having to open a browser<br /><ul><li>Yahoo! Mobile: calendar, search, Flickr
  75. 75. Nokia WidSets: Sudoku, eBay, Twitter, Flickr
  76. 76. Over 4,000 to choose from
  77. 77. Community development
  78. 78. Plusmo: sports, entertainment, news
  79. 79. Over 20,000 to choose from includes apps for iPhone, Blackberry, Nokia</li></li></ul><li>District of Columbia Public Library iPhone App<br />
  80. 80. NEWS<br /><ul><li>60 million people read an online newspaper in July 2007
  81. 81. Virtually every major news organization has a mobile website</li></li></ul><li>
  82. 82. MORE MOBILE WEB APPLICATIONS<br /><ul><li>Moblogging: blogging straight from your cell phone
  83. 83. All major news readers have mobile websites
  84. 84. This means reading all of your RSS feeds while you’re out and about
  85. 85. Many take-out restaurants will now let you text in your order
  86. 86. Microblogging sites, Twitter and Jaiku, also have mobile sites</li></li></ul><li>
  87. 87. Library Mobile Initiatives<br />An increasing number of libraries are offering <br />mobile services<br />
  88. 88.
  89. 89. INNOVATIVE INTERFACES: AirPAC<br /><ul><li>AirPAC is a portable version of an OPAC
  90. 90. AirPAC offers
  91. 91. A visual design just right for the iPhone
  92. 92. Integrates library locations with built-in Google Maps™ software
  93. 93. Catalog search with RightResult™ Relevance-ranking technology
  94. 94. Access to online resources and electronic journals</li></li></ul><li>MOBILE COLLECTIONS<br /><ul><li>Digital media collections are increasing in libraries
  95. 95. OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons
  96. 96. New York public library is one of their users</li></li></ul><li>
  97. 97. MOBILE DATABASES<br /><ul><li>Academic software and Scholarly databases have created mobile functions
  98. 98. Endnote
  99. 99. Factiva
  100. 100. Westlaw legal research database
  101. 101. National Library of Medicine’s “PubMed”</li></li></ul><li>MORE LIBRARY MOBILE APPLICATIONS<br /><ul><li>Self-service audio tours for handheld devices
  102. 102. Text messages are being used to provide user alerts
  103. 103. Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons
  104. 104. Mobile Library Circulation
  105. 105. PocketCirc enables librarians to access the Unicorn Library Management System on a PDA</li></li></ul><li>How to Create a Mobile Experience <br /><ul><li>Take no action.
  106. 106. Consider user base
  107. 107. Is your website already primed?
  108. 108. Push content via mobile alerts
  109. 109. Mozes, Broadtexter
  110. 110. Simultaneous text message to subscribers
  111. 111. Mobile Style Sheets
  112. 112. CSS for mobile devices</li></li></ul><li>How to Create a Mobile Experience <br /><ul><li>Transcoded websites
  113. 113. Sweezer, Mowser
  114. 114. Compress HTML content for mobile display
  115. 115. Mobile-only websites
  116. 116. Specially programmed for mobile phones
  117. 117. Looks best but limited compatibility. </li></li></ul><li>Getting Started with the Mobile Web<br />Starter activity<br />Yahoo! Go<br />E-books<br />Text yourself<br />QR Codes<br />ListenUp!<br />
  118. 118. Thanks! <br />Questions? Comments?<br />
  119. 119. PRESENTATION Handout<br />
  120. 120. On the Move with the Mobile Web:<br />Libraries and Mobile Technologies<br />
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