iPerceptions @ eMetrics Toronto 2009

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iPerceptions will be sponsoring the upcoming eMetrics Marketing Optimization Summit in Toronto, which runs from March 29th to April 1st.

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  • Poster's note: though the contents of this deck are still revelant today, I am no longer with iPerceptions. But I am still intimately involved in voice of customer/survey research and analysis. If you have any questions, comments, or you want to find out more about what I do, please feel free to contact me: mbw1982 at gmail dot com.
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iPerceptions @ eMetrics Toronto 2009

  1. 1. 1. The Audacity of Listening
  2. 3. ” We can't change the overall level of consumer spending, but we can focus on deepening our relationships with customers wherever we interact with them….We must find ways to win with the customers who are coming to us today.” Source: The Consumerist (http://consumerist.com/5084305 best-buy-to-employees-survive-the-meltdown-by-making-customer-service-a-priority)
  3. 6. 2. What is your purpose of visit?
  4. 8. “ NEED BIGGER PICS”
  5. 9. “ NEED BIGGER PICS”
  6. 10. “ NEED BIGGER PICS”
  7. 11. Is this our visitor?
  8. 12. Or is this our visitor?
  9. 13. http://www.4qsurvey.com <ul><li>Four Core Questions </li></ul><ul><li>Purpose of visit </li></ul><ul><li>Task completion </li></ul><ul><li>Open-ended VOC </li></ul><ul><li>Customer satisfaction </li></ul>+ <ul><li>Advanced Segmentation </li></ul><ul><li>Path to site </li></ul><ul><li>Frequency of visit </li></ul>
  10. 15. <ul><li>@ 4Qsurvey </li></ul><ul><li>@ mikewhitehouse1 </li></ul><ul><li>@ zelljonathan </li></ul><ul><li>@ brianlafleche </li></ul>come see us at booth 17

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