iPerceptions @ eMetrics Toronto 2009

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    iPerceptions @ eMetrics Toronto 2009 - Presentation Transcript

    1. 1. The Audacity of Listening
    2.  
    3. ” We can't change the overall level of consumer spending, but we can focus on deepening our relationships with customers wherever we interact with them….We must find ways to win with the customers who are coming to us today.” Source: The Consumerist (http://consumerist.com/5084305 best-buy-to-employees-survive-the-meltdown-by-making-customer-service-a-priority)
    4.  
    5.  
    6. 2. What is your purpose of visit?
    7.  
    8. “ NEED BIGGER PICS”
    9. “ NEED BIGGER PICS”
    10. “ NEED BIGGER PICS”
    11. Is this our visitor?
    12. Or is this our visitor?
    13. http://www.4qsurvey.com
      • Four Core Questions
      • Purpose of visit
      • Task completion
      • Open-ended VOC
      • Customer satisfaction
      +
      • Advanced Segmentation
      • Path to site
      • Frequency of visit
    14.  
      • @ 4Qsurvey
      • @ mikewhitehouse1
      • @ zelljonathan
      • @ brianlafleche
      come see us at booth 17
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