Why Blog? Increase online traffic by at least 55 percent Share the school’s culture and vision Engage all target audiences Great platform for two-way communication Provide expertise and industry news Link to social media sites .
BloggingDon’ts Don’t be anonymous Don’t forget to respond to comments Don’t be overly sensitive Don’t forget to link Social media and other blogs; important sites
Evaluating the Blog Check blog peripherals (Items external to the blog content) E.g. Blog statistics, Technorati, etc. “Blog peripherals are blog effects, ideals, goals, reactions, responses, external impact–they are not the blog proper, the blog as it exists in itself (Corporate Blog Revolution).” Ask yourself: Do you know pretty well what your readers tend to need? Do you then provide it in a manner you think fits with your personal style and with their expectations? If your blog meets the needs of your audience, your blog is good, effective, worth continuing forever