On October 23rd, 2014, we updated our
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Why Blog? Increase online traffic by at least 55 percent Share the school’s culture and vision Engage all target audiences Great platform for two-way communication Provide expertise and industry news Link to social media sites .
Maintaining the Warren Alpert Blog
Tips from expert AshkonEslami (Edelman PR):
Develop ideas for at least 10 different posts before you start blogging.
Link to other organizations’ blog posts, in an effort to create an online relationship, and others will link back to your blog.
Vary the type of information.
Do not provide too much text. It is a good idea to post video, audio, and pictures to keep the interest of your publics.
Make sure posts positively reflect the medical school.
Link information in your blog to your other social media sites, and your website.
Establish a process for developing blog content and responding to blogs
Humanize the medical school
But remember to maintain the overall tone of the school
Provide expertise and opinions reflecting the school
BloggingDon’ts Don’t be anonymous Don’t forget to respond to comments Don’t be overly sensitive Don’t forget to link Social media and other blogs; important sites
Evaluating the Blog Check blog peripherals (Items external to the blog content) E.g. Blog statistics, Technorati, etc. “Blog peripherals are blog effects, ideals, goals, reactions, responses, external impact–they are not the blog proper, the blog as it exists in itself (Corporate Blog Revolution).” Ask yourself: Do you know pretty well what your readers tend to need? Do you then provide it in a manner you think fits with your personal style and with their expectations? If your blog meets the needs of your audience, your blog is good, effective, worth continuing forever
Blogging Tips & Trends with Darren Rowse
Problogger Darren Rowse
Please click the link to learn professional tips on blogging.