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Marketers From Mars compares and contrasts the preferences and behaviors of marketers and consumers to help brands:
• Differentiate marketer and consumer behaviors.
• Evaluate digital channels based on consumer preferences.
• Avoid personal bias to better reach consumers.
• Marketers should acknowledge they could be different than the consumers they are targeting and must avoid being a focus group of one.
• Marketers should continue taking risks and push boundaries to find the new channels that could be the "next big thing" for their consumers.