Stream To Me


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Stream To Me

  1. 1. Business Plan
  2. 2. Mission Statement <ul><li>The primary mission of Stream to me is to provide tools that revolutionize the desktop application market by blurring the lines between the desktop and the Internet, capitalizing on a captive audience to create strong revenue streams. </li></ul>
  3. 3. Market Summary <ul><li>The desktop application market has been dominated by office application “silos” that interact well amongst themselves but do not leverage the power of the Internet to increase productivity and collaboration. </li></ul><ul><li>Recently, there have been a number of Internet applications that use the web browser to enable collaboration and storing information “in the cloud” but do a poor job of offline interaction with the application. </li></ul><ul><li>The future direction for software needs to blur the lines between being the Internet and the desktop. </li></ul>
  4. 4. Opportunities <ul><li>Computer users have a desire to more easily navigate the sea of information that comes across their desktops every day both at work and in their homes. </li></ul><ul><li>There is a unique opportunity to be on the forefront of the coming trend. </li></ul><ul><li>The current desktop application market is already crowded, by pioneering a new market, we can take advantage of our position and direct it as we see fit. </li></ul>
  5. 5. Business Concept <ul><li>Stream to Me is taking a concept that was ahead of its time but is finally ready for prime time and bringing it to market. </li></ul><ul><li>Rather than organizing the user’s information in folders, and files, our software tries to organize the information in a more natural manner. </li></ul><ul><li>The software will blur the line between the Internet and the desktop, making the transition from reading quarterly reports to browsing the web seamless. </li></ul>
  6. 6. Competition <ul><li>Right now there are other, larger companies in good position to enter this market ahead of us. </li></ul><ul><li>Google is the darling of the web, and can easily put any software they make in the hands of their millions of daily visitors. </li></ul><ul><li>Microsoft controls the desktop and can easily integrate a similar technology into a future version of Windows. </li></ul><ul><li>There are several vendors of “RIA” platforms (e.g. Adobe Flex, Microsoft Silverlight) that are already beginning to cross the lines between what a Web app and a desktop app are. </li></ul><ul><li>In reality, no one has YET seen the strength of creating a truly unique interface for the desktop. </li></ul>
  7. 7. Two Alternatives <ul><li>We have outlined a somewhat conservative strategy for creating this new market and being relatively successful. </li></ul><ul><li>A more aggressive timeline would introduce this new paradigm with an all out sensational blitz. </li></ul>
  8. 8. Risks and Rewards <ul><li>The primary risk of our strategy is that one of the mentioned players in the existing market decides to execute a similar strategy before us. </li></ul><ul><li>There is also a risk that the market is still not ready to adopt this new shift. </li></ul><ul><li>The reward in successfully executing this strategy is being a market breaker and forcing everyone else to play catch up or buy us. </li></ul>
  9. 9. Key Issues <ul><li>Near term </li></ul><ul><ul><li>In the near term we need to get the software ready and into the market as quickly as possible. </li></ul></ul><ul><ul><li>Delaying in this effort puts us at risk of losing our position as market breakers. </li></ul></ul><ul><li>Long term </li></ul><ul><ul><li>After establishing our market position we need to rapidly grow and capitalize on our dominance. </li></ul></ul><ul><ul><li>If we are not aggressively protective of our position there will obviously be copycats who can potentially surpass us and make us less relevant. </li></ul></ul>
  10. 10. The Future in Our Hands <ul><li>The graphical user interface moved computing forward tremendously </li></ul><ul><li>The Internet connected us in ways no one could have imagined </li></ul><ul><li>The time has come for the next evolution </li></ul>