Team BBM: Final Presentation and Panel Discussiona solution to help NOLA musiciansbetter manage their careersMykle Brosset...
The Task atHandResearchFindingsOur UCDProcessRecommendedSolutionOverview TODAY’S DISCUSSION2
Average Salary % of Income from Music Sales$17K 5%Number of Musicians % without Management4500 78%Living Large?Simply maki...
I am NOT the User4Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES
I am NOT the User5Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESKEY RESEARCHQUESTIONS1. ...
I am NOT the User6Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES1. How do NOLA musicians...
Meet Marley Hayes7Research Findings Ambition TalentGOALSContinue to support herself by playing paid gigs multipletimes per...
Meet Ian Shaw8Research Findings Shy AmateurGOALSPlay music full-timeMake enough money to get by with some disposableincome...
ROOT CAUSE ANALYSISPoor Career ManagementWhy?9Don’t Know or Don’t Care?Challenges
ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planni...
ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planni...
ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planni...
ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planni...
Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experie...
Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experie...
Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experie...
Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinkin...
Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinkin...
Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinkin...
Making a Game of ItSolutionsGamification:The application of game design thinking to non-game applications to make them mor...
Making a Game of ItSolutionsGamification:The application of game design thinking to non-game applications to make them mor...
Making a Game of ItSolutionsGameMechanics:Constructs of rules and feedback loops intendedto produce enjoyable game play.Th...
Making a Game of ItSolutionsGameMechanics:Constructs of rules and feedback loops intendedto produce enjoyable game play.Th...
I am NOT the User24Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES
I am NOT the User25Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESPURPOSEtranslate user n...
I am NOT the User26Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESPURPOSEtranslate user n...
I am NOT the User27Our PrototypeDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESour prototypeWHAT IS ...
The Devil is in the Details28Our PrototypeKEY FEATURESKey FeaturesDashboard: Central information hub for the userProgress ...
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Better Band Management

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HCI Practicum course final presentation. The challenge was to take on helping people learn better management for their music careers.

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Better Band Management

  1. 1. Team BBM: Final Presentation and Panel Discussiona solution to help NOLA musiciansbetter manage their careersMykle Brossette Maria Dahman Tetiana IegorovaAbdulrahman Jarallah Heidi Koontz Chris MoserWill Norris Tom Sanderson Bob Schaffer1
  2. 2. The Task atHandResearchFindingsOur UCDProcessRecommendedSolutionOverview TODAY’S DISCUSSION2
  3. 3. Average Salary % of Income from Music Sales$17K 5%Number of Musicians % without Management4500 78%Living Large?Simply making a living requires a huge amount of managerial time andattention that most musicians can’t afford when also working odd hoursand trying to hone their craft.Insight Labs3
  4. 4. I am NOT the User4Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES
  5. 5. I am NOT the User5Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESKEY RESEARCHQUESTIONS1. How do NOLA musicians define (career) success?2. What makes career management hard?3. And, more importantly, WHY is it hard?
  6. 6. I am NOT the User6Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES1. How do NOLA musicians define (career) success?2. What makes career management hard?3. And, more importantly, WHY is it hard?ACTIVITIESACADEMICRESEARCHINDUSTRY EXPERTINTERVIEWMUSICIANINTERVIEWS (X6)UX PANELDISCUSSIONKEY RESEARCHQUESTIONS
  7. 7. Meet Marley Hayes7Research Findings Ambition TalentGOALSContinue to support herself by playing paid gigs multipletimes per weekEventually perform and share her music with a wideraudience; tours, larger venuesConnect deeply and emotionally with thepeople that come to hear her playTECHNOLOGY USE FRUSTRATIONSPhone: Older iPhone 3GSComputer: Mac LaptopInternet: Facebook, ReverbNation, GmailControlling/perfectionist personality keeps her from askingfor help when she should“Doesnt know what she doesnt know”Not clear on the “next steps” to turn a successful localcareer into a long-term and widespread business
  8. 8. Meet Ian Shaw8Research Findings Shy AmateurGOALSPlay music full-timeMake enough money to get by with some disposableincomeMake friendsProve his parents wrong about hiscareer decisionTECHNOLOGY USE FRUSTRATIONSPhone: Outdated Android SmartphoneComputer: Desktop PCDifficulty meeting and talking to peopleNot knowing how to pursue a musiccareerNot having the money for music lessons
  9. 9. ROOT CAUSE ANALYSISPoor Career ManagementWhy?9Don’t Know or Don’t Care?Challenges
  10. 10. ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planning ProcrastinationWhy?10Don’t Know or Don’t Care?Research Findings
  11. 11. ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planning ProcrastinationWhy?Content is too general (the WHAT) and not actionable (the HOW)Forums (where experts present to a large audience) do not resonateEducational events and related resources are poorly promotedWhy?11Don’t Know or Don’t Care?Research Findings
  12. 12. ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planning ProcrastinationWhy?Inability to brainstorm TASKS with seasoned expertsAn educational system that emphasizes the “ends” but not the “means”Lack of consideration for potential barriers or roadblocksWhy?12Don’t Know or Don’t Care?Research Findings
  13. 13. ROOT CAUSE ANALYSISPoor Career ManagementDon’t know WHAT to do Don’t know HOW to do it Don’t DO itPoor Education No Planning ProcrastinationWhy?No metrics to measure progress or overall effectivenessNo accountability to ensure the work gets doneLack of external acknowledgementIneffective system to track and manage tasksWhy?13Don’t Know or Don’t Care?Research Findings
  14. 14. Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experiencingthings and reflecting on those experiences.Active techniques to create more knowledge andthen to reflect on and talk about what they aredoing and how their understanding is changing
  15. 15. Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experiencingthings and reflecting on those experiences.Active techniques to create more knowledge andthen to reflect on and talk about what they aredoing and how their understanding is changingMechanisms for Future PlanningApproachesObjectives Based On Diagnosed Needs/InterestsCo-operative Learning ClimateSequential Activities Leading to Objectives
  16. 16. Teaching AdultsSolutionsConstructivism:People construct their own understanding andknowledge of the world, through experiencingthings and reflecting on those experiences.Active techniques to create more knowledge andthen to reflect on and talk about what they aredoing and how their understanding is changingMechanisms for Future PlanningApproachesObjectives Based On Diagnosed Needs/InterestsCo-operative Learning ClimateSequential Activities Leading to ObjectivesLifelong LearningImplicit and ExplicitConstantly Learning
  17. 17. Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinking and employs goal-oriented processes and mentorship.
  18. 18. Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinking and employs goal-oriented processes and mentorship.Faulty Thinking: “List of Errors”Key MechanicsMentorship: Reviewing, Reconceptualizing, AccountabilitySelf-instructions: Imagery, motivational self-talkGoal-setting: Measurable progress through homework exercises
  19. 19. Behavior ModificationSolutionsCognitiveBehavioralTherapyAn approach to behavior modification, whichexamines faulty thinking and employs goal-oriented processes and mentorship.Faulty Thinking: “List of Errors”Key MechanicsMentorship: Reviewing, Reconceptualizing, AccountabilitySelf-instructions: Imagery, motivational self-talkGoal-setting: Measurable progress through homework exercisesCase-in-Point:AdvantageResponse CardsA token reminder of what the doer (i.e., musician)hopes to achieveAdapted from Judith Beck’s diet solutiontechniques
  20. 20. Making a Game of ItSolutionsGamification:The application of game design thinking to non-game applications to make them more fun andengaging.Using game mechanics and behaviorist ideas toincrease user motivation.
  21. 21. Making a Game of ItSolutionsGamification:The application of game design thinking to non-game applications to make them more fun andengaging.Using game mechanics and behaviorist ideas toincrease user motivation.EngagementBenefitsLoyaltyUser-Generated ContentVirality
  22. 22. Making a Game of ItSolutionsGameMechanics:Constructs of rules and feedback loops intendedto produce enjoyable game play.The building blocks that can be applied andcombined to gamify any non-game context.
  23. 23. Making a Game of ItSolutionsGameMechanics:Constructs of rules and feedback loops intendedto produce enjoyable game play.The building blocks that can be applied andcombined to gamify any non-game context.Achievements/Bonuses/PointsKey MechanicsAppointment DynamicsCascading InformationUrgent Optimism/Epic Win
  24. 24. I am NOT the User24Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASES
  25. 25. I am NOT the User25Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESPURPOSEtranslate user needs intosystem requirementsgroup similar requirementsACTIVITIESrequirements grouping
  26. 26. I am NOT the User26Our ProcessDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESPURPOSEtranslate user needs intosystem requirementsgroup similar requirementsACTIVITIESrequirements grouping wireframe sketchingPURPOSEtranslate system requirementsinto design featuresshare ideas
  27. 27. I am NOT the User27Our PrototypeDISCOVERYDESIGNPLANNINGPROTOTYPESUSERTESTINGwe are herePROJECT PHASESour prototypeWHAT IS IT?online education platform wheremusicians can learn about howto manage their careersHOW DOES IT WORK?• Goal-based progression throughcourses, tasks, and socialinteractions that teach you whatto do (and how to do it)• Game mechanics to keep theexperience fun, entertaining, andengaging.DELIVERABLE
  28. 28. The Devil is in the Details28Our PrototypeKEY FEATURESKey FeaturesDashboard: Central information hub for the userProgress Bar: Visual reminder of their progress based on specific goalsCourses & Lessons: Content, lessons, and advice in manageable portionsSocial Learning: Online access to mentors and other musicians as a sourceof information and career adviceBadges & Rewards: Game mechanics to encourage the user to stayengaged and provide in-progress recognition/rewards for their effort
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