Red Keds creative agency
The name “Red Keds” origin




A well known illustrator Valeriy Golnikov, one
of the founders of Red Keds, used to draw al...
Positioning




From the very first day of our work we have set
a goal to create bright and outstanding projects.
That is ...
Clients


                              Divage Nissan L’Oreal Mazda
Infiniti Nokia Converse Genser Campina   Innova System...
Resources




There are 45 employees in the company.
An efficient system of personnel selection and
resource management ha...
Strategy




Red Keds is a digital agency of the future — apart from
creative and production prowess we possess strategic
...
Social responsibility




During the 3 years of our performance we have
produced a lot of projects focused on the
developm...
Social projects




ƒ Sovetsky Boutique — project support, web-site design
ƒ Bench of Peace (“Lavka mira”) — project suppo...
Awards




Surprisingly we managed to win:
ƒ Golden Drum — 2009 silver award
ƒ 6 prizes of Favorites Web Awards
ƒ IDEA! 20...
Technology




Interactive communications require not only
qualified design and creativity, but also profound
technologies...
Cases
Honda Jazz 2009
www.jazzrussia.ru



Task: Create a promo web-site for a new
Honda Jazz set up as an urban car for
“domest...
Honda Jazz 2009




Solution: Development of a modern
promo-site filled with illustrations. The
site consists of two games...
Infiniti Lab
www.infiniti-lab.ru



Task: Develop a russian version of www.
infinitivisualiser.com — to adapt an
european ...
Infiniti Lab




Solution: Website visitor enters a virtual
underground Infiniti laboratory and has the
ability to constru...
Coca Cola Christmas
christmas.coca-cola.ru



Task: Create the New Year
congratulation from Coca-Cola.
Coca Cola Christmas




Solution: The idea for this Christmas
campaign is that Coca-Cola is not just to
congratulate all t...
Sovietsky Boutique
www.sovbut.ru



Task: KupiVIP.ru — engaged in Internet
sales of contemporary apparel brands.
Sovietsky Boutique




Solution: Creative concept based on the
contrast of rare vintage items of bygone
Soviet era and mod...
Almette
www.almette.ru



Task: Develop a microsite with the
original concept, which would fit into the
advertising campai...
Almette




Solution: The site is built in accordance
with the concept of brand Almette
“Opening of taste”. Starting with ...
Pit
www.pivo-pit.ru



Task: Develop a microsite for the new
promo-action, where beer “Pit” sponsored
the “Our Russia” pro...
Pit




Solution: Design and creative concept
of the site based on the style of the
famous television series “Our Russia” ...
Winter Road




Task: Create a print ad for a new brand
of vodka.
Sprite
www.sprite.ru



Task: Finish the previous campaign and
start the next one so that people went
to the site during t...
Sprite




Solution: The old site is destroyed, and
visitors votes for a way to destroy the site.
When site is completely ...
Heineken BeerTender
Digital Strategy




Task: Develop a strategy to promote
Heineken BeerTender. Tell about the
Heineken ...
Heineken BeerTender
Digital Strategy




Solution: We proposed to improve the idea
of television advertising used by Heine...
Thank you for your attention
Red Keds creative agency
        www.redkeds.com
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
Red Keds Presentation Eng
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Red Keds Presentation Eng

  1. 1. Red Keds creative agency
  2. 2. The name “Red Keds” origin A well known illustrator Valeriy Golnikov, one of the founders of Red Keds, used to draw all of his characters in red keds. Consequently it was decided to name the company “Red Keds”.
  3. 3. Positioning From the very first day of our work we have set a goal to create bright and outstanding projects. That is why world-known brands and big Russian companies became clients of the agency.
  4. 4. Clients Divage Nissan L’Oreal Mazda Infiniti Nokia Converse Genser Campina Innova Systems Nasta Milky Way MTC Honda Muz TV Sony Renault ЦМД Camper El Tempo IQ marketing TBWA Vichy BBDO Publicis United Nike Rapp Collins Lowe Adventa Leo Burnett Smiles Danone Marlboro ТехноНиколь Toyota LMH Consulting Heineken Sibur Asahi TELE2 Доширак BUD Fly Cards Клинское NICO CloudWatcher BORK Охота Foster’s ПИТ Rambler РусфинансБанк Дикая Орхидея Knauf РТСофт Лукойл Министерство связи РФ Hochland Coca Cola Капитал-страхование Burn Crocus Procter&Gamble Peugeot Jameson Almette
  5. 5. Resources There are 45 employees in the company. An efficient system of personnel selection and resource management has been worked out. All resources, methods and the level concepts, support client service on high of assessment make it possible to produce level, deal with the development of the up to 25 web-sites per year, provide clients branch in general and the development with service in strategic and creative of the company itself.
  6. 6. Strategy Red Keds is a digital agency of the future — apart from creative and production prowess we possess strategic expertise and render full-fledged account planning. Deep understanding of client’s business Our strategists with diverse experience and his brand positioning, ability to analyze in creative and media agencies help competition and conduct reliable research, to recognize business objectives of the talent of trendspotting and being in the brand and capitalize on true insights, values know — all these thingsare vital for and behavior patterns of the consumer. This efficient and effective communication. enables us to create precise ideas that work.
  7. 7. Social responsibility During the 3 years of our performance we have produced a lot of projects focused on the development of the branch in general and support of social initiatives.
  8. 8. Social projects ƒ Sovetsky Boutique — project support, web-site design ƒ Bench of Peace (“Lavka mira”) — project support, web-site design ƒ Angels time (“Vremja Angelov”) — project support, promo web-site design ƒ C-ARTS (The “33 fairy tales” book — book of the year 2006; “A fest a day!” project) ƒ Catalogue of Illustrators (first non-commercial catalogue for artists)
  9. 9. Awards Surprisingly we managed to win: ƒ Golden Drum — 2009 silver award ƒ 6 prizes of Favorites Web Awards ƒ IDEA! 2009 ƒ A great deal of prizes in the field of web-design (sites of the day, week, month) ƒ Book of the year 2006 ƒ Grand prize of Moscow festival of social advertising 2008 Prizes are a good indicator of our talent and a pleasant addition to the work done.
  10. 10. Technology Interactive communications require not only qualified design and creativity, but also profound technologies in project management. Together with D2S company we install We use the BaseCamp project-managing the content management system. D2S system, that helps us to distribute the is a partner of Red Keds in the field resources efficiently and not to lose the of programming and integration. information received from our customers.
  11. 11. Cases
  12. 12. Honda Jazz 2009 www.jazzrussia.ru Task: Create a promo web-site for a new Honda Jazz set up as an urban car for “domestic” and family niche of target audience.
  13. 13. Honda Jazz 2009 Solution: Development of a modern promo-site filled with illustrations. The site consists of two games based on the Flash technology designed in bright positive colours producing the atmosphere of summer. An individual character is accompanying user through all the pages of the site.
  14. 14. Infiniti Lab www.infiniti-lab.ru Task: Develop a russian version of www. infinitivisualiser.com — to adapt an european content and design, to create a script for a several videos, to create a 3D-exteriors and interiors of Infiniti cars.
  15. 15. Infiniti Lab Solution: Website visitor enters a virtual underground Infiniti laboratory and has the ability to construct “his Infiniti”, selecting the interior and exterior color and other parameters of the car.
  16. 16. Coca Cola Christmas christmas.coca-cola.ru Task: Create the New Year congratulation from Coca-Cola.
  17. 17. Coca Cola Christmas Solution: The idea for this Christmas campaign is that Coca-Cola is not just to congratulate all the people of the planet with the upcoming holiday, but unites them. Anyone can upload photo on the site and may become a member of the chorus of Coca-Cola and sing New Year’s song “Celebration come to us”.
  18. 18. Sovietsky Boutique www.sovbut.ru Task: KupiVIP.ru — engaged in Internet sales of contemporary apparel brands.
  19. 19. Sovietsky Boutique Solution: Creative concept based on the contrast of rare vintage items of bygone Soviet era and modern things, that you can buy online at KupiVIP.ru. This is a whole digital-campaign, which was сonsist of the brand, website, film and special projects.
  20. 20. Almette www.almette.ru Task: Develop a microsite with the original concept, which would fit into the advertising campaign of Almette.
  21. 21. Almette Solution: The site is built in accordance with the concept of brand Almette “Opening of taste”. Starting with the title page, the visitor step by step through three stages: Opening — Taste — Consumption.
  22. 22. Pit www.pivo-pit.ru Task: Develop a microsite for the new promo-action, where beer “Pit” sponsored the “Our Russia” project.
  23. 23. Pit Solution: Design and creative concept of the site based on the style of the famous television series “Our Russia” and fully focused on the audience of beer “Pit” — regional consumers — active viewers and fans of the series.
  24. 24. Winter Road Task: Create a print ad for a new brand of vodka.
  25. 25. Sprite www.sprite.ru Task: Finish the previous campaign and start the next one so that people went to the site during the break between the campaigns.
  26. 26. Sprite Solution: The old site is destroyed, and visitors votes for a way to destroy the site. When site is completely destroyed, there will be a new site.
  27. 27. Heineken BeerTender Digital Strategy Task: Develop a strategy to promote Heineken BeerTender. Tell about the Heineken brand as a premium, innovative brand.
  28. 28. Heineken BeerTender Digital Strategy Solution: We proposed to improve the idea of television advertising used by Heineken, and give people the opportunity to make their own bar — from the logo to a neon sign — with help of a special application in the Facebook.
  29. 29. Thank you for your attention
  30. 30. Red Keds creative agency www.redkeds.com

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