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Why Nobody Reads Your Corporate Blog
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Why Nobody Reads Your Corporate Blog

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  • 1. Why NOBODY READS Your Corporate Blog PRESENTED BY: MICHAEL REYNOLDS
  • 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
  • 3. Companies That Blog … get 55% more website traffic … generate 88% more leads
  • 4. Leads from Blog
  • 5. Sales from Blog
  • 6. “I Tried Blogging But…”
  • 7. “…It Didn’t Work!” (So I gave up on blogging)
  • 8. So Why Is Nobody Reading Your Blog?
  • 9. Your Blog is Boring Write with heart… talk to your best friend over dinner.
  • 10. You Keep Your Blog a Secret Share blog posts on social media… more than once! Email articles to clients, train your support and sales teams to use them.
  • 11. You Don’t Do Keyword Research Consistently research keywords to gauge demand, effectiveness, and find new topics.
  • 12. Your Blog Lacks Imagery
  • 13. Your Authors are Not People Make sure your posts are written by real people.
  • 14. You Tell Too Many Stories Start posts with: !• “How to…” • “The best way to…” • “Is it bad to…?” • Why does…?” • Teach! Don’t reminisce.
  • 15. Your Titles Are Vague Industrial [stuff] Business [stuff] The interesting thing about [something] How to [do a thing] by [doing another thing] Why [a thing] makes it easier to [do a thing] Getting the most out of [a thing]
  • 16. You Post Once Every Three Months Blogging frequency affects customer acquisition.
  • 17. You Make it Hard to Subscribe Allow subscription via: !• Email • RSS • Email • Social media • Email • Email…
  • 18. You Sell Too Much On Your Blog Can your blog generate leads? Absolutely! However, your blog is not the place to “sell” to your visitors.
  • 19. You Never Exchange Guest Posts Guest post to: !• Get in front of another audience • Gain amplification from an influencer • Develop a partnership
  • 20. You’re Not Spending Any Money On It Utilize Facebook promoted posts, custom audiences, Twitter audiences, Outbrain, etc.
  • 21. Your Website is Ugly Design affects credibility on the web.
  • 22. Why NOBODY READS Your Corporate Blog PRESENTED BY: MICHAEL REYNOLDS

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