Why Nobody Reads Your Corporate Blog

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Why Nobody Reads Your Corporate Blog

  1. 1. Why NOBODY READS Your Corporate Blog PRESENTED BY: MICHAEL REYNOLDS
  2. 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
  3. 3. Companies That Blog … get 55% more website traffic … generate 88% more leads
  4. 4. Leads from Blog
  5. 5. Sales from Blog
  6. 6. “I Tried Blogging But…”
  7. 7. “…It Didn’t Work!” (So I gave up on blogging)
  8. 8. So Why Is Nobody Reading Your Blog?
  9. 9. Your Blog is Boring Write with heart… talk to your best friend over dinner.
  10. 10. You Keep Your Blog a Secret Share blog posts on social media… more than once! Email articles to clients, train your support and sales teams to use them.
  11. 11. You Don’t Do Keyword Research Consistently research keywords to gauge demand, effectiveness, and find new topics.
  12. 12. Your Blog Lacks Imagery
  13. 13. Your Authors are Not People Make sure your posts are written by real people.
  14. 14. You Tell Too Many Stories Start posts with: !• “How to…” • “The best way to…” • “Is it bad to…?” • Why does…?” • Teach! Don’t reminisce.
  15. 15. Your Titles Are Vague Industrial [stuff] Business [stuff] The interesting thing about [something] How to [do a thing] by [doing another thing] Why [a thing] makes it easier to [do a thing] Getting the most out of [a thing]
  16. 16. You Post Once Every Three Months Blogging frequency affects customer acquisition.
  17. 17. You Make it Hard to Subscribe Allow subscription via: !• Email • RSS • Email • Social media • Email • Email…
  18. 18. You Sell Too Much On Your Blog Can your blog generate leads? Absolutely! However, your blog is not the place to “sell” to your visitors.
  19. 19. You Never Exchange Guest Posts Guest post to: !• Get in front of another audience • Gain amplification from an influencer • Develop a partnership
  20. 20. You’re Not Spending Any Money On It Utilize Facebook promoted posts, custom audiences, Twitter audiences, Outbrain, etc.
  21. 21. Your Website is Ugly Design affects credibility on the web.
  22. 22. Why NOBODY READS Your Corporate Blog PRESENTED BY: MICHAEL REYNOLDS

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