Twitter for Real Estate
Professionals
Rock Planck, Ottimo Capital
@rockplanck
Allie Hostetter, Chicago Title
@kertwa
Michael Reynolds, SpinWeb
@michaelreynolds

Why Twitter?

Microblogging
The habit and skill of revising
for brevity and clarity is one of
the secrets to good writing.
- @mike_elgan

How Do Buyers Find You?

mpacts finda bility?
What i

mpacts finda bility?
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Oh yeah, and:

’s SOCIAL MEDIA

TRUST DRIVES
TRANSACTIONS

RELATIONSHIPS
BUILD TRUST

Tru st a sa
Strate gy

Twitter: Breaking News

Pepsi Ad appears in German magazine of “last calorie
suicide” found to be insensitive by Tweeters and was

Twitter for Lead Generation

Basic Terms
• Tweet: to post a message on Twitter
• Follow: to subscribe to a Twitter user so you see their
updates
• Reply: to respond to a tweet in the public timeline so
everyone else can see it
• Direct Message (DM): a private message sent to
another Twitter user
• Re-tweet: to re-post someone else’s tweet
while attributing it to the original poster
• Fail whale: when Twitter goes down,
the “Fail Whale” appears as an
error message

Look interesting - complete your profile

Don’t block your updates

Follow people you know / follow people they know
Follow people who interest you
Follow people who follow you (this is polite)

How do I get others to be interested in me?

• Link to interesting news stories
• Post educational content
• Promote others
• Link to your blog
• Link to other blogs
• Promote your clients
• Link to your press releases
• Give away tips and tricks
• Ask questions
• Answer questions
• Give referrals
• Introduce others

Participate in conversations to show engagement

Re-tweeting is a
Compliment and an
Endorsement of
Others

Re-tweeting deepens your relationships

300 Followers 500 Followers
100 Followers
1000 Followers 400 Followers 4000 Followers
200 Followers 500 Followers 3000 Followers

1 Good Tweet = 10,000 impressions
You now have a virtual PR and marketing team that works for free

Things that are likely to get re-tweeted
• Topical articles
• “How to” articles
• Informative blog posts
• Interesting press releases
• “Top 10” articles
• Local events
• Opinion blogs
• Content related to popular
trends
• Breakdancing robots

How could you not re-tweet this?!

Ask your employees to participate

Hashtags allow you tag tweets which
groups them by common interest.

Use Twitter Search for research/prospecting

Yikes! People are asking for referrals?

Post photos with TwitPic

Tweetdeck helps you manage Twitter

Thwirl is great for multiple accounts

Mobile apps like Tweetie keep you connected

Hootsuite helps you track stats

BeTweeted helps you advertise on Twitter

TweetBeep helps you track keyword activity

Automatic blog post
announcement using
Ping.fm

• Remember everyone can hear you
• Keep small conversations private
• Whatʼs rude in life is rude on Twitter

• Watch your ratio
• Be consistent but don’t go overboard
• Plug yourself moderately

• Tweet about articles related to the housing market
• Keep clients informed of new listings
• Educate by tweeting your blog entries or articles you write
• Announce open houses with photos
• Search for people moving to your city and engage in
conversations with them

Use Trending Topics
to Get Traffic to
your Blog or Press
Release via Twitter

Twitter branding should match
your web site

Be authentic

spinweb My Favorite Local Tweeters
michaelreynolds
rockplanck
kertwa
arrick
joshbrammer
Hazewalker
roundpeg
kyleplacy
mrnoobie
colinaclark
kristenhorton
SilverSquare

Twitter for Real Estate
Professionals
Rock Planck, Ottimo Capital
@rockplanck
Allie Hostetter, Chicago Title
@kertwa
Michael Reynolds, SpinWeb
@michaelreynolds