...for Business
Michael Reynolds, SpinWeb
@michaelreynolds
hashtag: #t4b

TRUST DRIVES
TRANSACTIONS

Tru st a sa
Strat egy

’s SOCIAL MEDIA

Basic Terms
• Tweet: to post a message on Twitter
• Follow: to subscribe to a Twitter user so you see their
updates
• Reply: to respond to a tweet in the public timeline so
everyone else can see it
• Direct Message (DM): a private message sent to
another Twitter user
• Re-tweet: to re-post someone else’s tweet
while attributing it to the original poster
• Fail whale: when Twitter goes down,
the “Fail Whale” appears as an
error message

Twitter Stats
• 47% Male / 53% Female
• Over 70% of users are 18-49
• Over 60% are college educated
• 35% of twitter users live in urban areas
• Median age of a Twitter user is 31
• Median age of a Myspace user is 27
• Median age of a Facebook user is 26
• Median age of a LinkedIn user is 40
Source: Social Media Today, March 2009 • http://socialmediatoday.com/SMC/78505

Basic timeline

Look interesting - complete your profile

Don’t block your updates

Follow people you know / follow people they know
Follow people who interest you
Follow people who follow you (this is polite)

How do I get others to be interested in me?

• Link to interesting news stories
• Post educational content
• Promote others
• Link to your blog
• Link to other blogs
• Promote your clients
• Link to your press releases
• Give away tips and tricks
• Ask questions
• Answer questions
• Give referrals
• Introduce others

Participate in conversations to show engagement

Re-tweeting is a Compliment
and an Endorsement of Others

Re-tweeting deepens your relationships

300 Followers 500 Followers
100 Followers
1000 Followers 400 Followers 4000 Followers
200 Followers 500 Followers 3000 Followers

1 Good Tweet = 10,000 impressions
You now have a virtual PR and marketing team that works for free

Things that are likely to get re-tweeted
• Topical articles
• “How to” articles
• Informative blog posts
• Interesting press releases
• “Top 10” articles
• Local events
• Opinion blogs
• Content related to popular
trends

Ask your employees to participate

Be an active face-to-face networker
(Twitter is a supplement, not a substitute)

Hashtags allow you tag tweets which
groups them by common interest.

Use lists to group people

See where you are listed

Use Twitter Search for research/prospecting

Use Twitter Search for research/prospecting

Use Twitter Search for research/prospecting

Use Twitter Search for research/prospecting

Use Twitter Search for research/prospecting

Yikes! People are asking for referrals?

Yikes! People are asking for referrals?

Yikes! People are asking for referrals?

Use Twitter for Minute-by-minute News

Post photos with TwitPic

Tweetdeck helps you manage Twitter

Mobile apps like Tweetie/UberTwitter keep you connected

Hootsuite helps you track stats and schedule tweets

Schedule tweets for later

Allow multiple editors

TweetBeep helps you track keyword activity

Automatic blog post
announcement using
Ping.fm

Automatic website
announcements

• Watch your ratio
• Be consistent but don’t go overboard
• Plug yourself moderately

• Tweet about interesting ways to use your product
• Keep customers informed (Southwest Airlines)
• Provide customer service via Twitter (H&R Block)
• Capture orders via Twitter (coffee shops, etc.)
• Tweet about interesting ways your customers are using
product or service
• Distribute your press releases
• Announce events
• Gather customer feedback via Twitter (Whole Foods)
• Announce new versions of your product or new features

Structuring your tweets for usability and impact
Source: Jakob Nielsen, Alertbox, August 24, 2009

Structuring your tweets for usability and impact
Source: Jakob Nielsen, Alertbox, August 24, 2009

Structuring your tweets for usability and impact
Source: Jakob Nielsen, Alertbox, August 24, 2009

Structuring your tweets for usability and impact
Source: Jakob Nielsen, Alertbox, August 24, 2009

Structuring your tweets for usability and impact
Source: Jakob Nielsen, Alertbox, August 24, 2009

Use Trending Topics
to Get Traffic to
your Blog or Press
Release via Twitter

Twitter branding should match
your web site

Case Study: Church Brothers

Case Study: Church Brothers
1.Prospective customer sent DM to Church
Brothers asking about seatbelt retractor
replacements
2.Church Brothers responded and said that any
of the six locations would be happy to take
care of it
3.Customer tweeted about the great service
received - to 714 people
(Read the full story at www.spinweb.net)

Be authentic

spinweb
My Favorite Local Tweeters
michaelreynolds
arrick
joshbrammer
Hazewalker
roundpeg
kyleplacy
mrnoobie
kristenhorton
LindsayManfredi
billbean
SilverSquare

...for Business
Michael Reynolds, SpinWeb
@michaelreynolds
hashtag: #t4b