Twitter For Business

...for BusinessMichael Reynolds, SpinWeb @michaelreynolds www.michaelreynolds.com www.spinweb.net

SpinWeb• Corporate and non-proﬁt web solutions• Founded in 1996• Publishes free learning materials: blogs, email newsletters, Learning Center Web: www.spinweb.net Twitter: @spinweb

Michael Reynolds• President/CEO of SpinWeb• Blogger, speaker, productivity nerd• Speaker for Web 2.0 Expo (New York), Accrisoft SP Summit (Tampa), CMS Expo (Chicago), Blog Indiana (Indianapolis)• Plays tennis, loves sushi Web: www.michaelreynolds.com Twitter: @michaelreynolds

NOT ME ME

TRUST DRIVESTRANSACTIONS

Tru st a saStrat egy

“We’re entering an era of radical change for marketers. Faith in advertising and theinstitutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers” - Chris Anderson, The Long Tail

’s SOCIAL MEDIA

Basic Terms• Tweet: to post a message on Twitter• Follow: to subscribe to a Twitter user so you see their updates• Reply: to respond to a tweet in the public timeline so everyone else can see it• Direct Message (DM): a private message sent to another Twitter user• Re-tweet: to re-post someone else’s tweet while attributing it to the original poster• Fail whale: when Twitter goes down, the “Fail Whale” appears as an error message

Twitter Stats• 47% Male / 53% Female• Over 70% of users are 18-49• Over 60% are college educated• 35% of twitter users live in urban areas• Median age of a Twitter user is 31• Median age of a Myspace user is 27• Median age of a Facebook user is 26• Median age of a LinkedIn user is 40 Source: Social Media Today, March 2009 • http://socialmediatoday.com/SMC/78505

Basic timeline

Look interesting - complete your proﬁle

Don’t block your updates

Follow people you know / follow people they know Follow people who interest you Don’t over-analyze it!

How do I get others to be interested in me?

• Link to interesting news stories• Post educational content• Promote others• Link to your blog• Link to other blogs• Promote your clients• Link to your press releases• Give away tips and tricks• Ask questions• Answer questions• Give referrals• Introduce others

BE HELPFUL

Re-tweeting is a Complimentand an Endorsement of Others

Re-tweeting deepens your relationships

300 Followers 500 Followers 100 Followers1000 Followers 400 Followers 4000 Followers200 Followers 500 Followers 3000 Followers

1 Good Tweet = 10,000 impressionsYou now have a virtual PR and marketing team that works for free

Things that are likely to get re-tweeted • Topical articles • “How to” articles • Informative blog posts • Interesting press releases • “Top 10” articles • Local events • Opinion blogs • Content related to popular trends

Ask your employees to participate

Be an active face-to-face networker (Twitter is a supplement, not a substitute)

Hashtags allow you tag tweets which groups them by common interest.

Use lists to group people

See where you are listed

Use lists to stay in touch with your customers

Use Twitter Search for research/prospecting

Yikes! People are asking for referrals?

Play-by-play referral on Twitter #truestory

Use Twitter to make referrals to your network

Use Twitter for Minute-by-minute News

Use Twitter for Fundraising and Aid

Post photos with TwitPic

Mobile apps like TweetDeck/UberTwitter keep you connected

HootSuite helps you manage Twitter

Hootsuite helps you track stats and schedule tweets

Schedule tweets for later

Allow multiple editors

Twilert helps you track keyword activity

Automatic website announcements

• Tweet about interesting ways to use your product• Keep customers informed (Southwest Airlines)• Provide customer service via Twitter (H&R Block)• Capture orders via Twitter (coffee shops, etc.)• Tweet about interesting ways your customers are using product or service• Distribute your press releases• Announce events• Gather customer feedback via Twitter (Whole Foods)• Announce new versions of your product or new features

Structuring your tweets for usability and impact Source: Jakob Nielsen, Alertbox, August 24, 2009

Twitter branding should match your web site

Case Study: Church Brothers

Case Study: Church Brothers 1.Prospective customer sent DM to Church Brothers asking about seatbelt retractor replacements 2.Church Brothers responded and said that any of the six locations would be happy to take care of it 3.Customer tweeted about the great service received - to 714 people(Read the full story at www.spinweb.net)

Be authenticIntegrate Twitter into yourcommunications system

People make face-to-faceintroductions all the time

People make Twitter introductions all the time?

My Favorite Tweeters spinwebmichaelreynolds joshbrammer douglaskarr adam_weber roundpeg arrick kyleplacy bluestreakblog jasonfalls

...for BusinessMichael Reynolds, SpinWeb @michaelreynolds www.michaelreynolds.com www.spinweb.net

Twitter For Business

by Michael Reynolds on Apr 26, 2009

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