The Business Case For Social Media

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    The Business Case For Social Media - Presentation Transcript

    1. The Business Case for Social Media Michael Reynolds, SpinWeb
    2. Getting the Word Out • I have a great product/service • How do I tell people about it? • How do I reach qualified customers?
    3. Interruption marketing is Trust-based / Referral losing relevance Marketing is winning
    4. Is paper really scalable anymore? Is it effective? Is it a crutch?
    5. Social Media breathes new life into traditional marketing
    6. TRUST DRIVES TRANSACTIONS
    7. Tru st a sa Strate gy
    8. ’s SOCIAL MEDIA
    9. Establish Center of Influence • Company web site (or blog) • Should be professionally- designed, attractive, and active • Should be an information resource about your company • Should be ready to collect leads/ sales
    10. Line between business and personal is blurring - everyone is interested in people
    11. How to interact with the network? • Ask Questions • Answer Questions • Add value to the community by sharing interesting content
    12. Why should you do it? • It can generate leads, referrals and eventually money • It’s permission marketing (It's all about 'Yes') • It’s another outlet for your content • It’s Fun :-)
    13. Which social media?
    14. Blogging is a great platform for building authority Blogging helps drive organic search engine traffic Blogging gives you something to distribute
    15. • Over 30 million professionals use LinkedIn to exchange information, ideas and opportunities • Find referral partners • Find employees • Find a job
    16. LinkedIn Helps You Make Professional Connections
    17. • More than 120 million active users • Facebook is the 4th most-trafficked website in the world • Facebook is the most-trafficked social media site in the world
    18. Facebook Groups Great for common-interest groups Useful for non-profits, volunteer organizations Create groups for your customers and potential customers to share information
    19. Facebook Fan Pages • Great for businesses • Allows installation of applications, blogs postings, etc. • Indexed by search engines • Business ideas: post events, workshops, press releases, blog entries, design galleries, product videos, etc.
    20. • Twitter asks one question, "What are you doing?" or “What has your attention?” Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web. • Twitter can be used to update your Facebook status, your blog, and various other sources simultaneously.
    21. 300 Followers 500 Followers 100 Followers 1000 Followers 400 Followers 4000 Followers 200 Followers 500 Followers 3000 Followers
    22. 1 Good Tweet = 10,000 impressions You now have a virtual PR and marketing team that works for free
    23. Things that are likely to get re-tweeted • Topical articles • “How to” articles • Informative blog posts • Interesting press releases • “Top 10” articles • Local events • Opinion blogs • Content related to popular trends
    24. Use Twitter Search for research/prospecting
    25. Use Twitter Search for research/prospecting
    26. Use Twitter Search for research/prospecting
    27. Yikes! People are asking for referrals?
    28. Yikes! People are asking for referrals?
    29. TweetBeep automates your alerts
    30. Business Etiquette • Avoid blatant self-promotion • Post useful, interesting information (articles, blog posts, news, events, etc.) • Promote others to build connections • Make introductions to refer business to others (givers gain) • Remember to be professional, yet interesting and personal
    31. “Halo of Authority”
    32. The Business Case for Social Media Michael Reynolds, SpinWeb

    + Michael ReynoldsMichael Reynolds, 4 months ago

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