Strategic Content Marketing
by Michael Reynolds on Jul 22, 2011
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Old-fashioned marketing is losing relevance and many people are tired of being shouted at by organizations that continue to try to convert too soon using dated marketing tactics. The economy has change...
Old-fashioned marketing is losing relevance and many people are tired of being shouted at by organizations that continue to try to convert too soon using dated marketing tactics. The economy has changed and your customers and constituents are becoming more empowered while at the same time are more likely to tune out traditional marketing tactics.
Enter content marketing. Content marketing gives you a fresh new way to engage customers and constituents by offering value and earning trust. We will discuss ways to implement content marketing plans with tools like website content, blogging, social media, email, and educational content.
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