Social Media: Secret Weapon For SEO

SOCIAL MEDIA Secret Weapon for SEO Michael Reynolds, SpinWeb http://www.spinweb.net | http://www.michaelreynolds.com

Social Media and trust-based marketing Overview of SEO Visibility and authority Utilizing social video for SEO Content strategies with blogging Proﬁle keyword strategies Automating content distribution Twitter / RSS Common mistakes

TRUST DRIVES TRANSACTIONS

Tru st a sa St rat egy

Line between business and personal is blurring - everyone is interested in people

WHAT IS SEO?

THE STEPS TO SUCCESSFUL SEO -1-

’s SOCIAL MEDIA

Configure Your Google Profile

VISIBILITY AND AUTHORITY Social Media Strengthens Both

CONTENT PLACEMENT INCREASES VISIBILITY

GOOD CONTENT BUILDS AUTHORITY

TWO WAYS TO IMPROVE YOUR BLOG’S RANKINGS 1. Utilizing keywords and their known synonyms effectively in your page titles, post titles and content. 2. Writing compelling content that will generate interest from others so that they will reference (i.e. link to) your blog and its content.

“website design” (242,000,000 results) BLOG USING LONG TAIL KEYWORDS “credit union website design” (6,270,000 results)

CHOOSE KEYWORDS USING GOOGLE’S KEYWORD TOOL https://adwords.google.com/select/KeywordToolExternal

LONG TAIL KEYWORDS PUT YOU IN FRONT OF PEOPLE WHO ARE MORE LIKELY TO BE READY TO BUY

CONTENT MUST BE COMPELLING FOR MAXIMUM EFFECT (and distribution)

Your blog needs HURLs Human-readable URL = A page address that is structured with relevant keywords describing the content* *(this means more for Google to gobble up)

UTILIZE KEYWORDS IN YOUR PROFILES

Configure Facebook for SEO

UTILIZING FOR SEO SOCIAL VIDEO

Automatic blog post announcement using Ping.fm

Automatic website announcements

Publish RSS Feed from Twitter for Additional Distribution

KEEP CONTENT VALUABLE AND JUICY TO ENCOURAGE RE-TWEETING

300 Followers 500 Followers 100 Followers 1000 Followers 400 Followers 4000 Followers 200 Followers 500 Followers 3000 Followers

Use Twitter Lists for SEO

1 Good Tweet = 10,000 impressions You now have a virtual PR and marketing team that works for free

SlideShare: A Social Media / SEO Secret Weapon

Create keyword-rich presentations...

...and get ranked on Google

COMMON MISTAKES WITH SOCIAL MEDIA Hard selling* One-way conversations* Lack of content platform* Becoming a zombie*

MISTAKE: HARD SELLING (EDUCATE FIRST)

MISTAKE: ONE-WAY CONVERSATIONS (SHOUTING)

MISTAKE: LACK OF ORIGINAL CONTENT

DONT BE A SOCIAL MEDIA ZOMBIE

DON’T FORGET THE CALL TO ACTION (TURN TRAFFIC INTO MONEY)

Tune your proﬁles Utilize social video Emphasize titles Stay consistent Automate distribution Blog using long tail keywords Build authority with quality content

SOCIAL MEDIA Secret Weapon for SEO Michael Reynolds, SpinWeb http://www.spinweb.net | http://www.michaelreynolds.com

http://anetahall.wordpress.com	72
http://blog.websourcing.fr	62
http://www.conseilsmarketing.fr	59
http://www.web2expo.com	21
http://www.david-tate.fr	11
http://www.slideshare.net	8
http://drizzlin.com	4
http://www.lablogule.com	2
http://www.media-business.biz	2
http://blog.slideshare.net	2
http://www.stonepower.fr	2
http://bryton1.securesites.net	1
http://tiger.comrzdev.com	1
http://gentit.fr	1
http://paper.li	1

Social Media: Secret Weapon For SEO

by Michael Reynolds on Nov 15, 2009

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Social Media: Secret Weapon For SEO — Presentation Transcript