Facebook 101
Michael Reynolds, SpinWeb
www.spinweb.net

What Is Facebook?
• A social network
• A huge bulletin board shared by people who know
each other and have an interest in each other
• A massive, digital address
book
• A giant, asynchronous,
ongoing conversation

Facts About Facebook
• More than 175 million active users
• Average user has 120 friends on the site
• 4 most trafficked site in the world
• More than half of Facebook users are outside of
college
• The fastest growing demographic is over 30

Line between business and personal is blurring - everyone is
interested in people

Ways To Interact with Facebook
• Web site, iPhone app, Blackberry app, etc.
• Text message (status updates, messages, etc.)
• Third-party services: Twitter, Blogs, Jott, etc.

Post Interesting Content!

YOUR
PROFILE
Your profile reflects your personal brand
Use a clear, high-quality photo
Use the same profile photo on all sites

Profiles are for people, not companies.

Facebook Applications
• Most applications are a
waste of time (snowballs,
martinis, etc.)
• Be selective and cautious
about accepting
applications
• Useful apps: blog apps,
Twitter integration, etc.

Building a Network of Friends
• “Friends” on Facebook can be personal friends, co-
workers, clients, vendors, networking contacts, etc.
• Be careful not to accept requests from “strangers”
• It’s helpful to send a personal message with a friend
request
• You can group friends with different privacy settings

Facebook Groups
• Great for common-interest groups
• Useful for non-profits, volunteer organizations
• Business idea: create groups for your customers and
potential customers to share information

Facebook Fan Pages
• Great for businesses
• Allows installation of applications, blogs postings, etc.
• Indexed by search engines
• Business ideas: post events, workshops, press releases,
blog entries, design galleries, product videos, etc.

Creating a Fan Page
Footer of any page

Business PR
• Avoid blatant self-promotion
• Post useful, interesting
information (articles, blog
posts, news, events, etc.)
• Promote others to build
connections
• Make introductions to refer
business to others (givers gain)
• Remember to be professional,
yet interesting and personal

Facebook 101
Michael Reynolds, SpinWeb
www.spinweb.net