Event Promotion With Social Media

Event Promotion with Social Media Michael Reynolds, SpinWeb Business card: text “mrey” to 50500 Company Site: www.spinweb.net Personal/Speaking Site: www.michaelreynolds.com

Goal #1: Butts in Seats

• Direct invitations can get lost or ignored • We are all busy and tend to ignore things • Difﬁcult to get RSVPs once invitations are sent • Phone/email RSVPs are high-maintenance • Paper? Yuck!

You Need Anchor Points

• Provides centralized information reference points • Make it easy to RSVP • Makes it easy for others to help you promote your event • Gets your event in front of a lot of people Social Media • Makes it easy to add to calendars Helps Bridge with one click the Gap • Makes it easy to share media • It’s FREE (or cheap)

Step 1: Event Landing Page • Complete event info • Complete location address • Link to map • Online registration link • “Share” button • “Remind me” feature • Compelling description (Your website)

Facebook • The most heavily-used site for social interaction • Very easy to share event info • Convenient RSVP system • Great media sharing (links, photos, video)

Set Up a Fan Page • Fan pages are for businesses or organizations • A fan pages is your business “home base” on Facebook • Allows distribution of event info and media

Creating a Fan Page Footer of any page

Add “Events” Tab

Create Events

Fill In Basic Info

Customize

Send Invitations

Be Selective! (Don’t spam people who aren’t targeted invitees)

Everyone sees RSVPs!

Easy to add to calendar

LinkedIn • Widely used for business contacts • Convenient RSVP system • Can reach more people who are business contacts but not necessarily social contacts

Events box located in right column Click to enter events area

Dashboard view of your events

Enter event information - use “Add more details”

Complete additional information with keywords

Be sure to link to your online registration page

Place an ad Invite connections

Narrow your target using ad campaign

Invite connections

Click connections icon to ﬁlter your invitations

Filter by location...

... and industry

Send up to 50 invitations

Track your RSVPs

Everyone sees RSVPs!

“Ning” Sites (Social networks built on the Ning platform) • Can reach smaller niches • Convenient RSVP system • Easy to set up events

Example: Smaller Indiana (“Facebook for Indiana”)

View your events and create new events

Event information

• Email invitations • Invite friends in network • Import from address book

Invite all friends on all Ning networks or just on a single network

Track RSVPs...

... and comments

Easy to add to calendar

Popular Local Networks Smaller Indiana www.smallerindiana.com ConnectBNI www.connectbni.com Make It Rain www.letsmakeitrain.com

Local Chambers • Good visibility depending on quality of chamber • Reaches business professionals • Utilizes Chamber endorsement

Twitter • Can reach lots of people in short amount of time • Easy distribution • Builds future followers

Post announcement via company Twitter account...

Hootsuite helps you track stats and schedule tweets

• Re-tweet via your personal account • Ask your friends to re- tweet • Ask your employees or members to re-tweet • Re-post announcement the day before the event • More effective as your following grows

Build your network over time to increase your reach and inﬂuence The more employees/volunteers who participate, the more effective it is

Use ShoutNow to send invitations via phone

Pre-event Promotion • Write a press release and post to blog and chamber sites • Announce event during networking meetings (BNI, etc.) • Write informational tidbits on the wall of your event listing • Add media to Facebook event wall (photos, video, etc.) • Answer questions posted by interested people • Call attendees the day before • Ask your friends to help!

During the Event • Take photos (or videos) to post later and build buzz • Announce future events • Ask key Twitter users to Tweet about event as it happens

After the Event • Post photos and videos on Facebook wall • Send followup survey via email (short, multiple choice) • Comment on walls and event proﬁles thanking attendees • Thank attendees publicly via Twitter • Build buzz around this event so future events will get attention

Event Promotion with Social Media Michael Reynolds, SpinWeb Business card: text “mrey” to 50500 Company Site: www.spinweb.net Personal/Speaking Site: www.michaelreynolds.com

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Event Promotion With Social Media

by Michael Reynolds on May 25, 2009

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