How to Become a Linkedin Power User

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LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn …

LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand.

So when someone says "are you on LinkedIn?" what do you say?

* "Um... yeah but I don't use it as much as I should"
* "Yeah, but I never log in"
* "I set up an account a while back but I don't remember my password"

If you see yourself in any of these answers, there is hope. Come to this presentation and become a LinkedIn Power User.

We will cover topics like:

* Creating a strong profile
* Using LinkedIn apps
* Using LinkedIn groups to build a database
* Tactics for building a subscriber list
* Recommendation etiquette
* FInding referral partners

More in: Business , Technology
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  • New to this page and in everything related with social media. I guess that so far I have been doing everything in the wrong way. I want to improve though, and I think that your nice and straightforward presentations (I've seen a couple of them) are really useful. First, I just changed my photo.
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Transcript

  • 1. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS
  • 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
  • 3. What is LinkedIn? Uses for LinkedIn: • Primarily a business network • Referral marketing • Virtual contact manager • Storehouse of testimonials • Networked resume • Prospecting tool • Authority-builder
  • 4. What’s a Resume? Is that like when you print out your LinkedIn profile?
  • 5. Who Is Using LinkedIn? LinkedIn Demographics: • 277 million members • Standard age: 35-54 • Average income: $109,703 • Male: 53% • College grad: 75% • Senior-level exec: 39%
  • 6. You Will Find People on LinkedIn That you will not find on other networks…
  • 7. Who Benefits from LinkedIn? Professionals: • Job seekers • Sales professionals • Marketing professionals • Business owners • PR professionals • Professional speakers • Consultants
  • 8. Why You Never Log In LinkedIn is Different: • It’s boring • It’s not Facebook • Your friends are not on LinkedIn • No FarmVille or Mafia Wars • No videos of cats playing the piano
  • 9. Your Profile Basics: • Fill out completely • Post a clear photo • Relevant description • Link to your website
  • 10. Your Profile Basics: • Profile photo = 7x more likely to be found in searches • 2 most recent positions listed = 12x more likely to be found
  • 11. Your Profile Media: • Add presentations and videos • YouTube • SlideShare • Prezi
  • 12. Your Profile Certifications: • Add to each position
  • 13. Your Profile Volunteering: • Add volunteer experience • Add causes
  • 14. Your Profile Publications: • Add publications • Add offers (ebooks, guides)
  • 15. Your Profile
  • 16. Your Profile Skills: • Add certifications • Add skills
  • 17. Recommendations
  • 18. Join/Create Groups Thought Leadership: • Create a group for your target market • Make your group an open group with member pre- approval • Manage and monitor to provide value
  • 19. Referral Partners
  • 20. LinkedIn Promoted Posts
  • 21. Company Profile
  • 22. Sales Research
  • 23. Sales Research
  • 24. Sales Research
  • 25. Sales Research
  • 26. Sales Research
  • 27. Sales Research
  • 28. Sales Research
  • 29. Strengthen Your Profile Formula: • If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days) • If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)
  • 30. Send a Personal Message
  • 31. Check Out the iPad App
  • 32. Activate Your InMap inmaps.linkedinlabs.com
  • 33. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS