How to Become a Linkedin Power User

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LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand.

So when someone says "are you on LinkedIn?" what do you say?

* "Um... yeah but I don't use it as much as I should"
* "Yeah, but I never log in"
* "I set up an account a while back but I don't remember my password"

If you see yourself in any of these answers, there is hope. Come to this presentation and become a LinkedIn Power User.

We will cover topics like:

* Creating a strong profile
* Using LinkedIn apps
* Using LinkedIn groups to build a database
* Tactics for building a subscriber list
* Recommendation etiquette
* FInding referral partners

Published in: Business, Technology
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  • How to Become a Linkedin Power User

    1. 1. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS
    2. 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
    3. 3. What is LinkedIn? Uses for LinkedIn: • Primarily a business network • Referral marketing • Virtual contact manager • Storehouse of testimonials • Networked resume • Prospecting tool • Authority-builder
    4. 4. What’s a Resume? Is that like when you print out your LinkedIn profile?
    5. 5. Who Is Using LinkedIn? LinkedIn Demographics: • 277 million members • Standard age: 35-54 • Average income: $109,703 • Male: 53% • College grad: 75% • Senior-level exec: 39%
    6. 6. You Will Find People on LinkedIn That you will not find on other networks…
    7. 7. Who Benefits from LinkedIn? Professionals: • Job seekers • Sales professionals • Marketing professionals • Business owners • PR professionals • Professional speakers • Consultants
    8. 8. Why You Never Log In LinkedIn is Different: • It’s boring • It’s not Facebook • Your friends are not on LinkedIn • No FarmVille or Mafia Wars • No videos of cats playing the piano
    9. 9. Your Profile Basics: • Fill out completely • Post a clear photo • Relevant description • Link to your website
    10. 10. Your Profile Basics: • Profile photo = 7x more likely to be found in searches • 2 most recent positions listed = 12x more likely to be found
    11. 11. Your Profile Media: • Add presentations and videos • YouTube • SlideShare • Prezi
    12. 12. Your Profile Certifications: • Add to each position
    13. 13. Your Profile Volunteering: • Add volunteer experience • Add causes
    14. 14. Your Profile Publications: • Add publications • Add offers (ebooks, guides)
    15. 15. Your Profile
    16. 16. Your Profile Skills: • Add certifications • Add skills
    17. 17. Recommendations
    18. 18. Join/Create Groups Thought Leadership: • Create a group for your target market • Make your group an open group with member pre- approval • Manage and monitor to provide value
    19. 19. Referral Partners
    20. 20. LinkedIn Promoted Posts
    21. 21. Company Profile
    22. 22. Sales Research
    23. 23. Sales Research
    24. 24. Sales Research
    25. 25. Sales Research
    26. 26. Sales Research
    27. 27. Sales Research
    28. 28. Sales Research
    29. 29. Strengthen Your Profile Formula: • If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days) • If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)
    30. 30. Send a Personal Message
    31. 31. Check Out the iPad App
    32. 32. Activate Your InMap inmaps.linkedinlabs.com
    33. 33. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS

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