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How to Become a Linkedin Power User
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How to Become a Linkedin Power User

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LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn …

LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand.

So when someone says "are you on LinkedIn?" what do you say?

* "Um... yeah but I don't use it as much as I should"
* "Yeah, but I never log in"
* "I set up an account a while back but I don't remember my password"

If you see yourself in any of these answers, there is hope. Come to this presentation and become a LinkedIn Power User.

We will cover topics like:

* Creating a strong profile
* Using LinkedIn apps
* Using LinkedIn groups to build a database
* Tactics for building a subscriber list
* Recommendation etiquette
* FInding referral partners

Published in: Business, Technology

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  • Transcript

    • 1. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS
    • 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
    • 3. What is LinkedIn? Uses for LinkedIn: • Primarily a business network • Referral marketing • Virtual contact manager • Storehouse of testimonials • Networked resume • Prospecting tool • Authority-builder
    • 4. What’s a Resume? Is that like when you print out your LinkedIn profile?
    • 5. Who Is Using LinkedIn? LinkedIn Demographics: • 277 million members • Standard age: 35-54 • Average income: $109,703 • Male: 53% • College grad: 75% • Senior-level exec: 39%
    • 6. You Will Find People on LinkedIn That you will not find on other networks…
    • 7. Who Benefits from LinkedIn? Professionals: • Job seekers • Sales professionals • Marketing professionals • Business owners • PR professionals • Professional speakers • Consultants
    • 8. Why You Never Log In LinkedIn is Different: • It’s boring • It’s not Facebook • Your friends are not on LinkedIn • No FarmVille or Mafia Wars • No videos of cats playing the piano
    • 9. Your Profile Basics: • Fill out completely • Post a clear photo • Relevant description • Link to your website
    • 10. Your Profile Basics: • Profile photo = 7x more likely to be found in searches • 2 most recent positions listed = 12x more likely to be found
    • 11. Your Profile Media: • Add presentations and videos • YouTube • SlideShare • Prezi
    • 12. Your Profile Certifications: • Add to each position
    • 13. Your Profile Volunteering: • Add volunteer experience • Add causes
    • 14. Your Profile Publications: • Add publications • Add offers (ebooks, guides)
    • 15. Your Profile
    • 16. Your Profile Skills: • Add certifications • Add skills
    • 17. Recommendations
    • 18. Join/Create Groups Thought Leadership: • Create a group for your target market • Make your group an open group with member pre- approval • Manage and monitor to provide value
    • 19. Referral Partners
    • 20. LinkedIn Promoted Posts
    • 21. Company Profile
    • 22. Sales Research
    • 23. Sales Research
    • 24. Sales Research
    • 25. Sales Research
    • 26. Sales Research
    • 27. Sales Research
    • 28. Sales Research
    • 29. Strengthen Your Profile Formula: • If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days) • If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)
    • 30. Send a Personal Message
    • 31. Check Out the iPad App
    • 32. Activate Your InMap inmaps.linkedinlabs.com
    • 33. How to Become a LINKEDIN Power User Practical steps for utilizing LinkedIn as a marketing, sales, research, and networking tool. PRESENTED BY: MICHAEL REYNOLDS