Using Social Media to Market Apartments
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  • 1. Using Social Media to Market Apartments
  • 2. Slides @ slideshare.com/mbrewer
  • 3. What is Social Media Marketing?
  • 4. Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
  • 5. It’s this…
  • 6. These conversations are powered by...
    • Social networks
    • Blogs
    • Microblogs
    • Photo sharing
    • Video sharing
    • Wikis
  • 7. via these…
  • 8. Text Text Text … and a few others
  • 9. Why is Social Media Marketing Important?
  • 10. 3 Reasons
    • It’s a ME Econo(ME)
    • It’s the way our target renter communicates
    • It allows us, as operators, to participate in the conversation
  • 11. Four examples your property can use today
  • 12. Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
  • 13. MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
  • 14. Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
  • 15. Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
  • 16. Social Media Marketing is all fine and good until someone uses it against you…
  • 17.  
  • 18. “ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research
  • 19. The best thing that can happen to your organization.
  • 20. Five sites for YOU to get connected
  • 21.
    • Facebook
    • MySpace
    • Twitter
    • Google Alerts
    • Multifamily Insiders
  • 22.
    • Further Reading:
    • Groundswell - Li & Bernoff
    • Cluetrain Manifesto
    • Tribes - Seth Godin
    • SocialMediaToday.com
      • MarketingProfs.com
  • 23. Free Resources
    • Websites you can use today to market your community
  • 24. Online Classifieds
    • Craigslist.org
    • Backpage.com
    • Kijiji.com
    • Oodle.com
    • Yourfreeads.com
    • Yourfreeads.com
    • Geebo.com
    • Hotpads.com
    • Citycribs.com
    • Whoinstlou.com
  • 25. Craigslist
  • 26. Thank You