Using Social Media to Market Apartments
Slides @ slideshare.com/mbrewer
What is Social Media Marketing?
Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a ...
It’s this…
These conversations are powered by... <ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></...
via these…
Text Text Text … and a few others
Why is Social Media Marketing Important?
3 Reasons <ul><li>It’s a ME Econo(ME) </li></ul><ul><li>It’s the way our target renter communicates </li></ul><ul><li>It a...
Four examples your property can use today
Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes ...
MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily uni...
Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read  blogs Community Blog
Video Contest  Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each  minute
Social Media Marketing is all fine and good until someone uses it against you…
 
“ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” ...
The best thing that can happen to your organization.
Five sites for YOU to get connected
<ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Google Alerts </li></ul><ul><li>Mul...
<ul><li>Further Reading: </li></ul><ul><li>Groundswell - Li & Bernoff </li></ul><ul><li>Cluetrain Manifesto </li></ul><ul>...
Free Resources <ul><li>Websites you can use today to market your community </li></ul>
Online Classifieds <ul><li>Craigslist.org </li></ul><ul><li>Backpage.com </li></ul><ul><li>Kijiji.com </li></ul><ul><li>Oo...
Craigslist
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Using Social Media to Market Apartments

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  • Hey Mike, Your fans would really like the new app we developed for marketing properties on Facebook using the power of referral. Check out PropertyFace at http://apps.facebook.com/propertyface
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  • Using Social Media to Market Apartments

    1. 1. Using Social Media to Market Apartments
    2. 2. Slides @ slideshare.com/mbrewer
    3. 3. What is Social Media Marketing?
    4. 4. Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
    5. 5. It’s this…
    6. 6. These conversations are powered by... <ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Wikis </li></ul>
    7. 7. via these…
    8. 8. Text Text Text … and a few others
    9. 9. Why is Social Media Marketing Important?
    10. 10. 3 Reasons <ul><li>It’s a ME Econo(ME) </li></ul><ul><li>It’s the way our target renter communicates </li></ul><ul><li>It allows us, as operators, to participate in the conversation </li></ul>
    11. 11. Four examples your property can use today
    12. 12. Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
    13. 13. MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
    14. 14. Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
    15. 15. Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
    16. 16. Social Media Marketing is all fine and good until someone uses it against you…
    17. 18. “ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research
    18. 19. The best thing that can happen to your organization.
    19. 20. Five sites for YOU to get connected
    20. 21. <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Google Alerts </li></ul><ul><li>Multifamily Insiders </li></ul>
    21. 22. <ul><li>Further Reading: </li></ul><ul><li>Groundswell - Li & Bernoff </li></ul><ul><li>Cluetrain Manifesto </li></ul><ul><li>Tribes - Seth Godin </li></ul><ul><li>SocialMediaToday.com </li></ul><ul><ul><li>MarketingProfs.com </li></ul></ul>
    22. 23. Free Resources <ul><li>Websites you can use today to market your community </li></ul>
    23. 24. Online Classifieds <ul><li>Craigslist.org </li></ul><ul><li>Backpage.com </li></ul><ul><li>Kijiji.com </li></ul><ul><li>Oodle.com </li></ul><ul><li>Yourfreeads.com </li></ul><ul><li>Yourfreeads.com </li></ul><ul><li>Geebo.com </li></ul><ul><li>Hotpads.com </li></ul><ul><li>Citycribs.com </li></ul><ul><li>Whoinstlou.com </li></ul>
    24. 25. Craigslist
    25. 26. Thank You
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