Using Social Media to Market Apartments

Slides @ slideshare.com/mbrewer

What is Social Media Marketing?

Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee

It’s this…

These conversations are powered by... Social networks Blogs Microblogs Photo sharing Video sharing Wikis

Social networks

Blogs

Microblogs

Photo sharing

Video sharing

Wikis

via these…

Text Text Text … and a few others

Why is Social Media Marketing Important?

3 Reasons It’s a ME Econo(ME) It’s the way our target renter communicates It allows us, as operators, to participate in the conversation

It’s a ME Econo(ME)

It’s the way our target renter communicates

It allows us, as operators, to participate in the conversation

Four examples your property can use today

Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily

MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins

Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog

Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute

Social Media Marketing is all fine and good until someone uses it against you…

“ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research

The best thing that can happen to your organization.

Five sites for YOU to get connected

Facebook MySpace Twitter Google Alerts Multifamily Insiders

Facebook

MySpace

Twitter

Google Alerts

Multifamily Insiders

Further Reading: Groundswell - Li & Bernoff Cluetrain Manifesto Tribes - Seth Godin SocialMediaToday.com MarketingProfs.com

Further Reading:

Groundswell - Li & Bernoff

Cluetrain Manifesto

Tribes - Seth Godin

SocialMediaToday.com

MarketingProfs.com

Free Resources Websites you can use today to market your community

Websites you can use today to market your community

Online Classifieds Craigslist.org Backpage.com Kijiji.com Oodle.com Yourfreeads.com Yourfreeads.com Geebo.com Hotpads.com Citycribs.com Whoinstlou.com

Craigslist.org

Backpage.com

Kijiji.com

Oodle.com

Yourfreeads.com

Yourfreeads.com

Geebo.com

Hotpads.com

Citycribs.com

Whoinstlou.com

Craigslist

Thank You