Using Social Media to Market ApartmentsPresentation Transcript
Using Social Media to Market Apartments
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What is Social Media Marketing?
Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
These conversations are powered by...
Text Text Text … and a few others
Why is Social Media Marketing Important?
It’s a ME Econo(ME)
It’s the way our target renter communicates
It allows us, as operators, to participate in the conversation
Four examples your property can use today
Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
Social Media Marketing is all fine and good until someone uses it against you…
“ The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research
The best thing that can happen to your organization.
Five sites for YOU to get connected
Groundswell - Li & Bernoff
Tribes - Seth Godin
Websites you can use today to market your community