1. Mark Reilly | Resume
Resume
Online Strategist, Toronto
“Luck is what happens when preparation meets opportunity” – Seneca the Younger
Prepared by:
Mark Reilly
313-725 King St. W.
Toronto, ON M5V 2W9
647 403 9716
reilly2000@gmail.com
Mark Reilly on LinkedIn
11/19/2009
CONFIDENTIAL
Thank you for your consideration.
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2. Mark Reilly | Resume
Mark B. Reilly
313-725 King St. W.
Toronto, ON M5V 2W9
reilly2000@gmail.com Cell: 647 403 9716
RELEVANT SKILLSETS & ACHIEVEMENTS
• 3+ years developing online strategies for recognizable brands in both B2B and B2C
sectors (e.g. Shred-it, Dyson & Allergan). This involved strategic planning (SOSTAC®
strategy process model), KPI definition, Search (paid & organic) and Social Media
strategies.
• 2+ years performing multi-channel measurement and analytics to optimize online
programs. Working in both e-commerce and non-transactional environments I’ve
developed acquisition & conversion strategies for companies with annual online
revenues of $30 million+.
• 2+ years developing measurement programs & revenue attribution modeling. Experience
using and implementing Web analytics tools (e.g. Google Analytics), campaign & media
tracking (e.g. eyeReturn, Google AdWords), A/B & multivariate testing tools (e.g.
Google Website Optimizer) and customer insight tools (e.g. iPerceptions).
• 4+ years managing the development of Websites for all sizes of business including multi-
national corporations. I have project managed the development of these tools from
planning through to execution. Planning experience includes: personas, content plans,
business requirement and functional & technical documentation.
• The key player in the development of the online/digital department of a small Toronto
based advertising agency. During this process I oversaw the selection of preferred
vendors for search (paid & organic), content management systems, email service
providers, advertising networks, affiliate networks, ad serving companies, e-commerce
frameworks and usability firms.
PROFESSIONAL EXPERIENCE
2007 – Present Elemental Inc., Toronto, ON
www.elementalinc.com
Online Strategist
2006 – 2007 Elemental Inc., Toronto, ON
www.elementalinc.com
Account Manager
2004-2006 Barter Network Ltd., Toronto, ON
www.barternetwork.ca
Trade Broker / Account Management
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3. Mark Reilly | Resume
EDUCATION & TRAINING
BA Administrative and Commercial Studies (ACS) (1997-2001)
University of Western Ontario London, ON
Customer Insight through Research and Analytics Certificate Sept. 16-Nov. 11 (2009)
Offered through the Canadian Marketing Association, this course is designed to teach marketers
what they need to know about the science and art of research and analytics.
IAB Canada Courses (2008-2009)
Digital learning certificates from IAB Canada for Social Media Marketing & Interactive Marketing
+ Online Adveritsing
Enhanced Negotiation Skills Workshop Nov. 3-5 (2004)
An intensive three day workshop in Alternative Dispute Resolution, a project of the Faculty of
Law, University of Windsor & The Stitt Feld Handy Group
Member of AIMS (Association of Internet Marketing & Sales)
AIMS helps business professionals effectively leverage the internet in their day-to-day business.
Services include learning, networking, and discussion for members through a variety of online
and offline events and media.
SPECIAL INTERESTS & EXPERIENCES
Travelling - Beginning in 2001, and for a period of two and a half years I lived and worked in the
United Kingdom. The majority of my time was split living in Jersey, situated in the Channel
Islands, and London. I had several working experiences ranging from five-star hotels to bars and
pubs with responsibilities including bartending and management.
“The world is a book, and those who do not travel read only one page.” – Saint
Augustine
Music – An avid listener and lover of music I was lead singer of a band for two years in
University. The band played several venues in and around the London area.
“Music is the shorthand of emotion” – Leo Tolstoy
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