The Point2 Difference 183,000 Members 100 Countries 1 Powerful Technology Solution
What is Point2? More than just a website, Point2 products and services provide enhanced listing data opportunities, syndication, and predictive marketing to increase your online marketing effectiveness and success. Members have complete control and choice , enabling them to use twelve main features to see the success they desire.
1. Unlimited Rich Listings Listing content augmentation (rich data) and syndication proven to enhance exposure, ‘stickiness’ and results. Point2 research: listings with richer data generate significantly more response . enhanced
Providing Point2 members even more online exposure to their listings.
Syndication - Reporting Point2 does NOT believe in ‘Fire and Forget’ when it comes to syndication. Syndication reports are provided back to every Point2 member, identifying which Syndication partners are providing the most exposure and visitors to their listings.
Point2’s websites provide online marketing tools for Agents, who can choose from a variety of templates, as well as have the option to do customization. The website coordinates with other online marketing provided by Point2. 3. Websites enhanced
Point2 provides Virtual Tours to create a visual representation of the listing, using the information and photos from the listing itself. Point2 gives you the flexibility and control to edit the Virtual Tour information, photos, soundtrack, and timing . 4. Virtual Tours enhanced
Point2 uses Neighborhood-based selling areas to attract more consumers. Research indicates that Internet visitors begin their Real Estate searches with key neighborhood terms. 5. Neighborhoods
Handshake is your ticket to hyper-local, targeted syndication, providing transparent, predetermined and flexible listings control within reciprocal advertising relationships . 6. Handshake
Easily and quickly determine hot prospects based on listing activity. Using the Predictive Marketing platform , Point2 creates a pipeline of prospects and surfaces those that are ready for action. 7. Prospecting Tools enhanced
Comprehensive and detailed prospect reporting for tuned-in prospect management. Follow listing activity and reports to deliver targeted assistance to prospects. 8. Prospect Management enhanced
Point2’s Predictive Marketing Platform helps surface prospects who are ready for action, and nurtures prospects who need more time. 9. Predictive Marketing
Predictive Marketing Emails Branded, relevant and timely emails are sent to prospective buyers and sellers based on their website activity. Point2 Predictive marketing platform ensures that they are only sent information that matters to them.
Branded emails help incubate prospects by providing ongoing updates and information until the time is right. Point2 Drip Emails provide template Drips, as well as customization . 10. Drip Email
Point2’s Blogs give visitors another reason to frequent Agent websites by providing a forum to share information regarding local events. Create a dialog with visitors, who can leave comments and interact. 11. Blogs
Based on listing reports, Point2 members can easily identify how to best market their listings. Finally understand where listing traffic is generated , including Syndication Partners. 12. Statistics enhanced