Standing Out in the Crowd
Associated Manufacturing Marketing Group - Mike Bowes – February 12, 2009

.........our commute

building our vision

who?

The Associated Manufacturing Team
Sunny
Corner
Enterprises
Hachey Johnson
Construction Enterprises
- Fabrication
All-Tech A Landry
Mechanical & Fabrication
Hydraulic

our work

why AMMG?
• Growth is external
• Culture of
– sharing & collaboration
– self-direction & resiliency
– kaizen - Be the Best

STRENGTHS
Resiliency
Adaptability
Forward Thinking
Culture of Entrepreneurship
Motivated, experienced Workforce
?Favourable Investment Climate?
Government support

what crisis?

it is what it is!

...but not the ‘same old’

The definition of insanity is doing the same thing over and
over again and expecting different results each time
Albert Einstein

tomorrow will not be like yesterday

5 competitors
working together to
Conquer Critical Challenges

[Osterwalder (2004) The Business Model Ontology]
INFRASTRUCTURE OFFER CUSTOMER
Supplier / PARTNER CUSTOMER
NETWORK RELATIONSHIP
CORE
VALUE TARGET
CAPABILITIES
PROPOSITION CUSTOMER
AMMG
VALUE DISTRIBUTION
CONFIGURATION CHANNEL
COST REVENUE
FINANCE
STRUCTURE STREAMS
Business model
•describes the value an organization offers to various customers
•portrays the capabilities
•identifies partners required for creating, marketing, and
• delivering this value and relationship capital
with the goal of generating profitable and sustainable revenue
streams

our approach.....

Collaboration
is the tool
that
drives
change

My Company
Your Company
Their Company

clustering

AMMG Strategic Partnership
BROADER SERVICE OFFERING
STRATEGIC ASSETS
Dedicated business development agency
Shared Services
Partnership offers significant
Better Business Process Management
Wider
savings to our customers
Customer Capabilities
Experience
Supplier Development
Faster time to market Long-term
partnership offering
a new export-based
service model
EXPERIENCE & QUALITY GLOBAL DELIVERY
Proven Ready to
Experience Export
Access to port, rail and road
Build on track record & experience
Proximity to Eastern US and Atlantic
ISO 9000:2000, CWB, ASME stamps, Lean
Export experience
Supported by full range of services

Benefits of working as strategic partners
Offering a holistic view across sectors and creating a shared learning approach
COST RISK
•Reduction in existing cost through • Develop delivery and transition
sharing process
Consolidate
• Automation of processes • Governance support
Improve
into Processes & Mentoring
Teams Long-term
partnership offering
a new export-based
service model
QUALITY
FLEXIBILITY
Cross Train Stabilize
Resources Systems •Standardized processes
•Quick ramp up / ramp down
• High quality resources
• Modularised support
Continuous cycle of process improvement, system stabilisation, cross training & consolidation of
support teams to drive our progress

opportunity driven
capability driven

it starts with the
target customer

match customer needs
Shared
Culture
4 S’s
Stability Scope
give
comfort
Supply

how are we different?

Only the paranoid survive
Andy Grove

Definition
Paranoia is an unfounded or exaggerated
distrust of others, sometimes reaching
delusional proportions. Paranoid
individuals constantly suspect the motives
of those around them, and believe that
certain individuals, or people in general,
are \"out to get them.\"

we’re not paranoid but........

What Competitive Advantage?
it rarely exists

......when it does, it’s short-lived

innovation keys

competitive
intelligence

collaborative
culture

communicate, communicate

continuous improvement

always setting the bar higher

allow us to focus on the
requirements of
21st century economics
These Keys to Innovation

focus
20th Century Business 21st Century Economy
• Processes • Business Model
• Products • Strategic Networking
• Services • Management
Adaptability
innovation & leadership

Examine each part of our Business Model
How does AMMG reach our customers?
OFFER CUSTOMER
Networking
Trade Shows,
Full service Major Project
Missions
strategic partner Owners
(competitive Intelligence)
One-on-one visits
Solutions not E-Marketing
OEMs
Products Networking

strategic networking

anticipate
anticipation allows adaptation

anticipate the Future
manufacturing economy will return

ready to play

the way ahead is not always clear……

understanding how we ARE different

trust

entrepreneurs
foster
support
celebrate Entrepreneurship

VALUES......

....... Inclusivity
....... Possibility
....... Opportunity
....... Capability
....... Sustainability
....... Responsibility

and eventually....

A High Performance Team
Associated Manufacturing

That Stands Out FROM the Crowd
Associated Manufacturing Marketing Group - Mike Bowes – August 1, 2008

More on
Business Model
Slideshare – AMMG or mbowes

Questions…..

Credits....
God Bless

and....

Contact information
Mike Bowes
Associated Manufacturing
www.ammg.ca or
www.associatedmanufacturing.ca
mbowes@ammg.ca
Coach.bowes@gmail.com
506-625-5265