Social Media and BusinessLeverage It Or Get Left Behind
Who is @MichaelBowers?District Center Manager for Ohio SBDC atColumbus State since 2002SBDC State Star for Ohio in 2007Won...
Where is the SBDC at Columbus State
What Are We Doing Today?Discuss the strategic development of a social media strategy.Discuss the various social media plat...
Ground Rules      No Stupid Questions(Although I will talk & Tweet about        you afterwards)I love you all it just may ...
Why Participate?     Marketing is changingThe need to spend money on push    advertising is diminishing “Word Of Mouth” is...
Why Participate?   Your customers are on-line NOW!You must be there too if you are going to    reach and sell your custome...
What Social Media Can Do For You      Improved community outreach.          Marketing cost savings.      Improved client /...
Is this what you look like Right Now?
Anyone Can Do Social Media! I am not a technical person. I know    less about programming and      computers than anyone.I...
Social Media Done Right…     Earn Attention       Build TrustTurn into Desired Results
Community Engage   notpush sales
Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.”         ...
Using Social Media!Social Media is not the TOOLSSocial Media is the strategy and  the story behind the tools
Social Media Marketing Is?   Building Activity Above Your             Funnel
Social Media Is Simple…Just Moving People Around the Internet
Cool! So What Do We Do?
Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determi...
Do You Remember Community?     Social Media is about Building a “community” of  people interested in what            you do.
If You Build It Will They Come        Strong Value         Strong Story     Strong Engagement
Putting It All Together
Content MarketingContent Marketing means creating and sharingvaluable free content to attract and convert prospectsinto cu...
Content MarketingYou have to create content ~ Get in the habitof writingEmbrace Brevity ~ Not everything is a 5,000word ma...
Content MarketingWhere do you get ideas to write about?What are your customers or prospectsasking you? There is a blog post.
Content Marketing    Most important  Be Helpful
Your BlogThought Leadership  Your Expertise    Your Value
Your BlogContent Drives Traffic.
Your Website Is CriticalThis is where the magichappens and by magic I    mean SEO and    CONVERSION.
www.SBDCColumbus.com
Our Members
Our Events
OhioGrowthSummit.com
We Need To Get People To OGS
Ideas2Deals.com
E-Mail Marketing
FaceBookEngagement  Visual   Easy
My Personal Facebook Page
facebook.com/SBDC.Columbus
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
FaceBook TipsBe sure to direct people toyour page and ask for the          “Like”Facebook.com/SBDC.Columbus
FaceBook Tips   You can schedule yourupdates, pictures and videos but be sure to interact and          respond.      Engag...
Twitter     140 Characters“Lead” people to where you     would like to go.
Twitter.com/MichaelBowers
twitter.com/OHGrowthSummit
twitter.com/Ohio_SBDC
LinkedIn   Great for business to    business activity.Big in job seeking and full of     people considering      entrepren...
linkedin.com/in/mbowers030
linkedin.com/groups/Ohio-Growth-Summit-3886844
YouTube    People like VisualGreat way to draw attentionGoogle owns it…Google       Likes It!
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
SM ManagementYou can manage your sites    from a single tool.You don’t have to go to eachsite and it doesn’t take that    ...
Hootsuite.com
Hootsuite.com
Final Thoughts (Almost Done)
Put Your SM On Everything
Final ThoughtsBe Strategic. What do you Want        to accomplish?  Always Think Community  Engage, Engage, Engage
Final ThoughtsBe Heavy on Content Don’t Push, Lead
Final Thoughts            Be Patient. Social is a long term strategy thatwill build long term client/customers     Create ...
Final Thoughts Create Value
Where Am I?E-mail    mbowers3@cscc.eduTwitter   @MichaelBowers and @Ohio_SBDCGoogle +  http://gplus.to/MichaelBowersFacebo...
If You Choose to Participate…              Do or Do Not…              There Is No Try!
For Information on SBDC Activities   The Ohio SBDC at Columbus State           p. 614-287-5294       www.SBDCColumbus.com
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Social Media and Business

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Social Media Webinar presentation from July 19, 2012

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Social Media and Business

  1. 1. Social Media and BusinessLeverage It Or Get Left Behind
  2. 2. Who is @MichaelBowers?District Center Manager for Ohio SBDC atColumbus State since 2002SBDC State Star for Ohio in 2007Won the SBA Innovation and ServiceCenter of the Year for Ohio and SBARegion Five in 2007Won the State of Ohio SBDC InnovationAward 2011Striving to accelerate the growth ofentrepreneurship and small businessinnovation. #RunNerds Marathoner.Whats worth doing is worth doing for 26.2!
  3. 3. Where is the SBDC at Columbus State
  4. 4. What Are We Doing Today?Discuss the strategic development of a social media strategy.Discuss the various social media platforms and how to bestleverage these to reach your goals.Discuss how to increase outreach to current and prospectiveclients /customers and build awareness in the community.Discuss how to reduce marketing costsHow to manage time to best implement a social media strategy
  5. 5. Ground Rules No Stupid Questions(Although I will talk & Tweet about you afterwards)I love you all it just may not seem like it (Tough Love)
  6. 6. Why Participate? Marketing is changingThe need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
  7. 7. Why Participate? Your customers are on-line NOW!You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is
  8. 8. What Social Media Can Do For You Improved community outreach. Marketing cost savings. Improved client / customer flow. Improved impact Better Results!!!
  9. 9. Is this what you look like Right Now?
  10. 10. Anyone Can Do Social Media! I am not a technical person. I know less about programming and computers than anyone.I just know how to push buttons and I have a pretty cool phone.
  11. 11. Social Media Done Right… Earn Attention Build TrustTurn into Desired Results
  12. 12. Community Engage notpush sales
  13. 13. Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.” - Dwight D. Eisenhower
  14. 14. Using Social Media!Social Media is not the TOOLSSocial Media is the strategy and the story behind the tools
  15. 15. Social Media Marketing Is? Building Activity Above Your Funnel
  16. 16. Social Media Is Simple…Just Moving People Around the Internet
  17. 17. Cool! So What Do We Do?
  18. 18. Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
  19. 19. Do You Remember Community? Social Media is about Building a “community” of people interested in what you do.
  20. 20. If You Build It Will They Come Strong Value Strong Story Strong Engagement
  21. 21. Putting It All Together
  22. 22. Content MarketingContent Marketing means creating and sharingvaluable free content to attract and convert prospectsinto customers, and customers into repeat buyers.The type of content you share is closely related to whatyou sell; in other words, you’re educating people so thatthey know, like, and trust you enough to do businesswith you.via www.copyblogger.com
  23. 23. Content MarketingYou have to create content ~ Get in the habitof writingEmbrace Brevity ~ Not everything is a 5,000word manifesto. Remember your content willprobably be read on a 3 inch screenKeep it simple ~ This isn’t English class. Writeto your audience.
  24. 24. Content MarketingWhere do you get ideas to write about?What are your customers or prospectsasking you? There is a blog post.
  25. 25. Content Marketing Most important Be Helpful
  26. 26. Your BlogThought Leadership Your Expertise Your Value
  27. 27. Your BlogContent Drives Traffic.
  28. 28. Your Website Is CriticalThis is where the magichappens and by magic I mean SEO and CONVERSION.
  29. 29. www.SBDCColumbus.com
  30. 30. Our Members
  31. 31. Our Events
  32. 32. OhioGrowthSummit.com
  33. 33. We Need To Get People To OGS
  34. 34. Ideas2Deals.com
  35. 35. E-Mail Marketing
  36. 36. FaceBookEngagement Visual Easy
  37. 37. My Personal Facebook Page
  38. 38. facebook.com/SBDC.Columbus
  39. 39. facebook.com/ohiogrowthsummit
  40. 40. facebook.com/ohiogrowthsummit
  41. 41. facebook.com/ohiogrowthsummit
  42. 42. facebook.com/ohiogrowthsummit
  43. 43. FaceBook TipsBe sure to direct people toyour page and ask for the “Like”Facebook.com/SBDC.Columbus
  44. 44. FaceBook Tips You can schedule yourupdates, pictures and videos but be sure to interact and respond. Engagement!
  45. 45. Twitter 140 Characters“Lead” people to where you would like to go.
  46. 46. Twitter.com/MichaelBowers
  47. 47. twitter.com/OHGrowthSummit
  48. 48. twitter.com/Ohio_SBDC
  49. 49. LinkedIn Great for business to business activity.Big in job seeking and full of people considering entrepreneurship
  50. 50. linkedin.com/in/mbowers030
  51. 51. linkedin.com/groups/Ohio-Growth-Summit-3886844
  52. 52. YouTube People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!
  53. 53. www.youtube.com/ohiosbdc
  54. 54. www.youtube.com/ohiosbdc
  55. 55. www.youtube.com/ohiosbdc
  56. 56. www.youtube.com/ohiosbdc
  57. 57. www.youtube.com/ohiosbdc
  58. 58. SM ManagementYou can manage your sites from a single tool.You don’t have to go to eachsite and it doesn’t take that long.
  59. 59. Hootsuite.com
  60. 60. Hootsuite.com
  61. 61. Final Thoughts (Almost Done)
  62. 62. Put Your SM On Everything
  63. 63. Final ThoughtsBe Strategic. What do you Want to accomplish? Always Think Community Engage, Engage, Engage
  64. 64. Final ThoughtsBe Heavy on Content Don’t Push, Lead
  65. 65. Final Thoughts Be Patient. Social is a long term strategy thatwill build long term client/customers Create Small Successes.
  66. 66. Final Thoughts Create Value
  67. 67. Where Am I?E-mail mbowers3@cscc.eduTwitter @MichaelBowers and @Ohio_SBDCGoogle + http://gplus.to/MichaelBowersFacebook https://www.facebook.com/michael.bowers https://www.facebook.com/SBDC.Columbus https://www.facebook.com/Ideas2DealsDailyMile http://www.dailymile.com/people/mdb030LinkedIn http://www.linkedin.com/in/mbowers030Blog http://www.ideas2deals.com/Ohio SBDC http://www.sbdccolumbus.com/
  68. 68. If You Choose to Participate… Do or Do Not… There Is No Try!
  69. 69. For Information on SBDC Activities The Ohio SBDC at Columbus State p. 614-287-5294 www.SBDCColumbus.com
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