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Social Media For Small
Business
Leverage It Or Get Left Behind
So, Are You Ready?
Who is @MichaelBowers?
District Center Manager for Ohio SBDC at
Columbus State since 2002
SBDC State Star for Ohio in 2007...
Ohio SBDC
An experienced & award winning team providing
no-cost, one-on-one business management advice
with four centers t...
Where is the Ohio SBDC at
Columbus State
Advised 1,087 Small Businesses
Conducted classes for over 1,500 attendees
Facilitated $4,804,950 in loans / investment
...
SBDC Business Assistance
 Business Start-Up ~ BizStartNow, a three week
intensive program covering the specifics of busin...
Slides Available at Ideas2Deals.com
No Stupid Questions
(Although I will talk & Tweet about
you afterwards)
I love you all it just may not seem
like it (Tough...
What Are We Doing Today?
Discuss the strategic development of a social media strategy.
Discuss the various social media pl...
It’s All About The
Story…
What’s Your Story?
On The Top Of The
Evaluation Form
Write ONE Thing You
Want To Learn Today
Social Media Tools Without Strategy.
Why Did We Start With Social?
Seth Godin, Getting Your Ideas
To Spread
There are so many options and
media now that are competing for
consumers’ attention that it is easy
for them to ignore tra...
Be Remarkable
Key To Success…
Being Good Is Easy To Ignore
Being Safe Is Bad
Want To Hear From You
Want To Ignore You
Work The Edges
Earn Attention Of People That
Want To Talk To You
Build Trust With Them
They Will Share With Their Friends
Key To Success…
The Power of
Digital
Why Participate?
Marketing is changing
The need to spend money on push
advertising is diminishing
“Word Of Mouth” is a cli...
Your customers are on-line NOW!
You must be there too if you are going to
reach and sell your customers.
If you are not th...
What Social Media Can Do For You
Improved Marketing outreach.
Marketing cost savings.
Improved customer flow.
Improved imp...
I am not a technical person. I know
less about programming and
computers than anyone.
I just know how to push buttons and ...
Social Media Done Right…
Social Media is Strategic
Social Media Done Right…
“In preparing for battle I have
always found that plans are
useless, but planning is
indispensable.”
- Dwight D. Eisenhowe...
Social Media is not the TOOLS
Social Media is the strategy and
the story behind the tools
Using Social Media!
Lead
Don’t Push
Social Media Done Right…
Through “Engagement” You
will create “Fans” that will
follow you and buy from
you
Social Media Done Right…
Social Media Is Simple…
Just Moving People Around the Internet
Building Activity ~ Prospecting
Goals ~ What do you want to
achieve?
Platforms ~ Where are your
customers? This will determine
where you should be.
Promot...
Social Media is about
Building a “community” of
people interested in what
you do.
Do You Remember Community?
Strong Value
Strong Story
Strong Engagement
If You Build It Will They Come
Your Website
Where The Magic
Happens
This is where the magic
happens and by magic I
mean SEO and
CONVERSION.
Your Website Is Critical
Your Website Is Critical
Ohio Growth Summit
Your Blog
Your Story
Thought Leadership
Your Expertise
Your Value
Your Blog
Content Drives Traffic.
Your Blog
The Blog Allows
You To Tell The
Story…
Content Marketing
Content Marketing means creating and sharing
valuable free content to attract and convert prospects
into customers, and cu...
You have to create content ~ Get in the habit
of writing
Embrace Brevity ~ Not everything is a 5,000
word manifesto. Remem...
Most important
Be Helpful
Content Marketing
What Is Your
Content
Strategy?
Ideas To Deals Blog
Embed Video For Content
Write Content ~ Answer Questions
Social Media Tools
You Don’t Buy
Drills You Buy
Holes
Social Media Tools
Focus on the outcome,
the desired result, not
the tool
E-Mail Marketing
E-Mail Marketing
With Social you can’t really know if
people saw your message.
With email at least you know it went
to the...
E-Mail Marketing
E-Mail Marketing
Email marketing only works if
you have a quality list to send to.
Build a consistent deliver pattern
and ...
Engagement
Visual
Easy
FaceBook
My Personal Facebook Page
facebook.com/SBDC.Columbus
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
Be sure to direct people to
your page and ask for the
“Like”
Facebook.com/SBDC.Columbus
FaceBook Tips
You can schedule your
updates, pictures and videos
but be sure to interact and
respond.
Engagement!
FaceBook Tips
140 Characters
“Lead” people to where you
would like to go.
Twitter
Twitter.com/MichaelBowers
twitter.com/OHGrowthSummit
twitter.com/Ohio_SBDC
Great for business to
business activity.
Big in job seeking and full of
people considering
entrepreneurship
LinkedIn
LinkedIn Profile
Linkedin Groups
People like Visual
Great way to draw attention
Google owns it…Google
Likes It!
YouTube
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
You Tube Interviews
YouTube Interviews
YouTube Interviews
Vine ~ 6 Second Video
Goggle +
Goggle+
Goggle+ Hangouts
Pinterest
Pinterest
Pinterest
• Pin from your website so when people find it they
will click back to your site.
• Add your business name and a...
Pinterest
Instagram
Visual Social
Sharing
Instagram
Visual Social
Sharing
Why Instagram?
• Instagram launched as an iPhone app in
Apple's App Store on October 6, 2010.
• By December 2010, Instagra...
Check-In Tools
Why Foursquare
• Foursquare has had over 3 billion check-ins
• Foursquare sees 2,000 check-ins per minute
• 60% of Foursqu...
Check-In Tools
Why Yelp
• Yelp had 22MM reviews on its network in September
2011, an increase of 66% over September 2010
• A one-star inc...
Check-In Tools
Why Google+ Local
• 59% of consumers use Google every month
to find local businesses
• 20% of searches on Google are relat...
Social Media Tools
You Don’t Buy
Drills You Buy
Holes
Social Media Tools
Focus on the outcome,
the desired result, not
the tool
You can manage your sites
from a single tool.
You don’t have to go to each
site and it doesn’t take that
long.
SM Manageme...
Hootsuite.com
Hootsuite.com
Buffer.com
Be Sure You Are Listening
Listen With Twitter Search
Listen With Google Alerts
Listen With A Reader ~ RSS
Listen With Hootsuite
Final Thoughts (Almost Done)
Be Strategic. What do you Want
to accomplish?
Always Think Community
Engage, Engage, Engage
Final Thoughts
Be Heavy on Content
Don’t Push, Lead
Final Thoughts
Be Patient.
Social is a long term strategy that
will build long term client/customers
Create Small Successes.
Final Though...
Create Value
Final Thoughts
Where Am I?
E-mail mbowers3@cscc.edu
Ohio SBDC http://www.sbdccolumbus.com/
Blog http://www.ideas2deals.com/
Twitter @Mich...
Do or Do Not…
There Is No Try!
If You Choose to Participate…
The Ohio SBDC at Columbus State
p. 614-287-5294
www.SBDCColumbus.com
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
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Transcript of "Social Media For Small Business"

  1. 1. Social Media For Small Business Leverage It Or Get Left Behind
  2. 2. So, Are You Ready?
  3. 3. Who is @MichaelBowers? District Center Manager for Ohio SBDC at Columbus State since 2002 SBDC State Star for Ohio in 2007 Won the SBA Innovation and Service Center of the Year for Ohio and SBA Region Five in 2007 Won the State of Ohio SBDC Innovation Award 2011 Striving to accelerate the growth of entrepreneurship and small business innovation. #RunNerds Marathoner. What's worth doing is worth doing for 26.2!
  4. 4. Ohio SBDC An experienced & award winning team providing no-cost, one-on-one business management advice with four centers to serve you at one location: Specialty Centers Ohio SBDC Manufacturing Center Ohio SBDC International Business Center Ohio SBDC Latino Center The Ohio SBDC at Columbus State
  5. 5. Where is the Ohio SBDC at Columbus State
  6. 6. Advised 1,087 Small Businesses Conducted classes for over 1,500 attendees Facilitated $4,804,950 in loans / investment capital Assisted in the creation or retention of 617 jobs  51% of SBDC clients are women owned  36% of SBDC clients are minority owned 2012 SBDC Activity
  7. 7. SBDC Business Assistance  Business Start-Up ~ BizStartNow, a three week intensive program covering the specifics of business start-up and operation ~ No Charge  Topic Specific Small Group Advising ~ Topic specific content delivered to small groups of business owners to help them quickly address pressing needs ~ No Charge  One-On-One Business Advising ~ SBDC Certified Business Advisors work one-on-one with the business owner to address the specific issues that will take the business to the next level ~ No Charge
  8. 8. Slides Available at Ideas2Deals.com
  9. 9. No Stupid Questions (Although I will talk & Tweet about you afterwards) I love you all it just may not seem like it (Tough Love) Ground Rules
  10. 10. What Are We Doing Today? Discuss the strategic development of a social media strategy. Discuss the various social media platforms and how to best leverage these to reach your goals. Discuss how using Social Media will help you get your ideas to spread and reach customers. Discuss how use Social Media to reduce marketing costs How to manage time to best implement a social media strategy
  11. 11. It’s All About The Story… What’s Your Story?
  12. 12. On The Top Of The Evaluation Form Write ONE Thing You Want To Learn Today
  13. 13. Social Media Tools Without Strategy.
  14. 14. Why Did We Start With Social?
  15. 15. Seth Godin, Getting Your Ideas To Spread
  16. 16. There are so many options and media now that are competing for consumers’ attention that it is easy for them to ignore traditional “Push” advertising Traditional Advertising Won’t Work
  17. 17. Be Remarkable Key To Success…
  18. 18. Being Good Is Easy To Ignore
  19. 19. Being Safe Is Bad
  20. 20. Want To Hear From You Want To Ignore You Work The Edges
  21. 21. Earn Attention Of People That Want To Talk To You Build Trust With Them They Will Share With Their Friends Key To Success…
  22. 22. The Power of Digital
  23. 23. Why Participate? Marketing is changing The need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
  24. 24. Your customers are on-line NOW! You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is Why Participate?
  25. 25. What Social Media Can Do For You Improved Marketing outreach. Marketing cost savings. Improved customer flow. Improved impact Better Results!!!
  26. 26. I am not a technical person. I know less about programming and computers than anyone. I just know how to push buttons and I have a pretty cool phone. Anyone Can Do Social Media!
  27. 27. Social Media Done Right…
  28. 28. Social Media is Strategic Social Media Done Right…
  29. 29. “In preparing for battle I have always found that plans are useless, but planning is indispensable.” - Dwight D. Eisenhower Words of Wisdom…
  30. 30. Social Media is not the TOOLS Social Media is the strategy and the story behind the tools Using Social Media!
  31. 31. Lead Don’t Push Social Media Done Right…
  32. 32. Through “Engagement” You will create “Fans” that will follow you and buy from you Social Media Done Right…
  33. 33. Social Media Is Simple… Just Moving People Around the Internet
  34. 34. Building Activity ~ Prospecting
  35. 35. Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage? Three Steps in SM Development
  36. 36. Social Media is about Building a “community” of people interested in what you do. Do You Remember Community?
  37. 37. Strong Value Strong Story Strong Engagement If You Build It Will They Come
  38. 38. Your Website Where The Magic Happens
  39. 39. This is where the magic happens and by magic I mean SEO and CONVERSION. Your Website Is Critical
  40. 40. Your Website Is Critical
  41. 41. Ohio Growth Summit
  42. 42. Your Blog Your Story
  43. 43. Thought Leadership Your Expertise Your Value Your Blog
  44. 44. Content Drives Traffic. Your Blog
  45. 45. The Blog Allows You To Tell The Story… Content Marketing
  46. 46. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. via www.copyblogger.com Content Marketing
  47. 47. You have to create content ~ Get in the habit of writing Embrace Brevity ~ Not everything is a 5,000 word manifesto. Remember your content will probably be read on a 3 inch screen Keep it simple ~ This isn’t English class. Write to your audience. Content Marketing
  48. 48. Most important Be Helpful Content Marketing
  49. 49. What Is Your Content Strategy?
  50. 50. Ideas To Deals Blog
  51. 51. Embed Video For Content
  52. 52. Write Content ~ Answer Questions
  53. 53. Social Media Tools You Don’t Buy Drills You Buy Holes
  54. 54. Social Media Tools Focus on the outcome, the desired result, not the tool
  55. 55. E-Mail Marketing
  56. 56. E-Mail Marketing With Social you can’t really know if people saw your message. With email at least you know it went to their email box and you can track opens.
  57. 57. E-Mail Marketing
  58. 58. E-Mail Marketing Email marketing only works if you have a quality list to send to. Build a consistent deliver pattern and provide value
  59. 59. Engagement Visual Easy FaceBook
  60. 60. My Personal Facebook Page
  61. 61. facebook.com/SBDC.Columbus
  62. 62. facebook.com/ohiogrowthsummit
  63. 63. facebook.com/ohiogrowthsummit
  64. 64. facebook.com/ohiogrowthsummit
  65. 65. Be sure to direct people to your page and ask for the “Like” Facebook.com/SBDC.Columbus FaceBook Tips
  66. 66. You can schedule your updates, pictures and videos but be sure to interact and respond. Engagement! FaceBook Tips
  67. 67. 140 Characters “Lead” people to where you would like to go. Twitter
  68. 68. Twitter.com/MichaelBowers
  69. 69. twitter.com/OHGrowthSummit
  70. 70. twitter.com/Ohio_SBDC
  71. 71. Great for business to business activity. Big in job seeking and full of people considering entrepreneurship LinkedIn
  72. 72. LinkedIn Profile
  73. 73. Linkedin Groups
  74. 74. People like Visual Great way to draw attention Google owns it…Google Likes It! YouTube
  75. 75. www.youtube.com/ohiosbdc
  76. 76. www.youtube.com/ohiosbdc
  77. 77. www.youtube.com/ohiosbdc
  78. 78. www.youtube.com/ohiosbdc
  79. 79. You Tube Interviews
  80. 80. YouTube Interviews
  81. 81. YouTube Interviews
  82. 82. Vine ~ 6 Second Video
  83. 83. Goggle +
  84. 84. Goggle+
  85. 85. Goggle+ Hangouts
  86. 86. Pinterest
  87. 87. Pinterest
  88. 88. Pinterest • Pin from your website so when people find it they will click back to your site. • Add your business name and address to your photo so when people find it and pin it they see your information. • Create pinboards for various topics your customers are interested in and looking for. • Participate ~ Pin things you like and people will follow
  89. 89. Pinterest
  90. 90. Instagram Visual Social Sharing
  91. 91. Instagram Visual Social Sharing
  92. 92. Why Instagram? • Instagram launched as an iPhone app in Apple's App Store on October 6, 2010. • By December 2010, Instagram had one million registered users. • By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September that year. • The number had hit 30 million by April 2012.
  93. 93. Check-In Tools
  94. 94. Why Foursquare • Foursquare has had over 3 billion check-ins • Foursquare sees 2,000 check-ins per minute • 60% of Foursquare's 25 million users are male • 41% of Foursquare users are between the ages of 25 and 34 • 60% of Foursquare users are male • More than 2/3 of active Foursquare users post tips
  95. 95. Check-In Tools
  96. 96. Why Yelp • Yelp had 22MM reviews on its network in September 2011, an increase of 66% over September 2010 • A one-star increase in Yelp rating leads to a 5-9% increase in revenue • Yelp had a monthly average of 84 million unique visitors in Q3 2012 • By the end of Q3 2012, Yelpers had written more than 33 million rich, local reviews • Yelp's mobile application was used on 8.2 million unique mobile devices on a monthly average basis during Q3 2012
  97. 97. Check-In Tools
  98. 98. Why Google+ Local • 59% of consumers use Google every month to find local businesses • 20% of searches on Google are related to location. • 67% of Android users used Google Maps apps in the past 30 days
  99. 99. Social Media Tools You Don’t Buy Drills You Buy Holes
  100. 100. Social Media Tools Focus on the outcome, the desired result, not the tool
  101. 101. You can manage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long. SM Management
  102. 102. Hootsuite.com
  103. 103. Hootsuite.com
  104. 104. Buffer.com
  105. 105. Be Sure You Are Listening
  106. 106. Listen With Twitter Search
  107. 107. Listen With Google Alerts
  108. 108. Listen With A Reader ~ RSS
  109. 109. Listen With Hootsuite
  110. 110. Final Thoughts (Almost Done)
  111. 111. Be Strategic. What do you Want to accomplish? Always Think Community Engage, Engage, Engage Final Thoughts
  112. 112. Be Heavy on Content Don’t Push, Lead Final Thoughts
  113. 113. Be Patient. Social is a long term strategy that will build long term client/customers Create Small Successes. Final Thoughts
  114. 114. Create Value Final Thoughts
  115. 115. Where Am I? E-mail mbowers3@cscc.edu Ohio SBDC http://www.sbdccolumbus.com/ Blog http://www.ideas2deals.com/ Twitter @MichaelBowers and @Ohio_SBDC Facebook https://www.facebook.com/michael.bowers https://www.facebook.com/SBDC.Columbus https://www.facebook.com/Ideas2Deals Google + http://gplus.to/MichaelBowers Pinterest http://pinterest.com/michaelbowers/ LinkedIn http://www.linkedin.com/in/mbowers030
  116. 116. Do or Do Not… There Is No Try! If You Choose to Participate…
  117. 117. The Ohio SBDC at Columbus State p. 614-287-5294 www.SBDCColumbus.com
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