Social Media For Small BusinessLeverage It Or Get Left Behind
Who is @MichaelBowers?District Center Manager for Ohio SBDC atColumbus State since 2002SBDC State Star for Ohio in 2007Won the SBA Innovation and ServiceCenter of the Year for Ohio and SBARegion Five in 2007Won the State of Ohio SBDC InnovationAward 2011Striving to accelerate the growth ofentrepreneurship and small businessinnovation. #RunNerds Marathoner.Whats worth doing is worth doing for 26.2!
Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
Do You Remember Community? Social Media is about Building a “community” of people interested in what you do.
Content MarketingContent Marketing means creating and sharingvaluable free content to attract and convert prospectsinto customers, and customers into repeat buyers.The type of content you share is closely related to whatyou sell; in other words, you’re educating people so thatthey know, like, and trust you enough to do businesswith you.via www.copyblogger.com
Content MarketingYou have to create content ~ Get in the habitof writingEmbrace Brevity ~ Not everything is a 5,000word manifesto. Remember your content willprobably be read on a 3 inch screenKeep it simple ~ This isn’t English class. Writeto your audience.
Pinterest• Pin from your website so when people find it they will click back to your site.• Add your business name and address to your photo so when people find it and pin it they see your information.• Create pinboards for various topics your customers are interested in and looking for.• Participate ~ Pin things you like and people will follow
Why Instagram?• Instagram launched as an iPhone app in Apples App Store on October 6, 2010.• By December 2010, Instagram had one million registered users.• By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September that year.• The number had hit 30 million by April 2012.
SM ManagementYou can manage your sites from a single tool.You don’t have to go to eachsite and it doesn’t take that long.