ONLA Social Media Presentation 1-15-13


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ONLA Social Media Presentation 1-15-13

  1. 1. Social Media For Small BusinessLeverage It Or Get Left Behind
  2. 2. Who is @MichaelBowers?District Center Manager for Ohio SBDC atColumbus State since 2002SBDC State Star for Ohio in 2007Won the SBA Innovation and ServiceCenter of the Year for Ohio and SBARegion Five in 2007Won the State of Ohio SBDC InnovationAward 2011Striving to accelerate the growth ofentrepreneurship and small businessinnovation. #RunNerds Marathoner.Whats worth doing is worth doing for 26.2!
  3. 3. Is this what you look like Right Now?
  4. 4. Why Participate In Social Media?
  5. 5. Why Participate? Marketing is changingThe need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
  6. 6. Why Participate? Your customers are on-line NOW!You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is
  7. 7. What Social Media Can Do For You Improved community outreach. Marketing cost savings. Improved client / customer flow. Improved impact Better Results!!!
  8. 8. Anyone Can Do Social Media! I am not a technical person. I know less about programming and computers than anyone.I just know how to push buttons and I have a pretty cool phone.
  9. 9. Social Media Done Right…
  10. 10. Social Media Done Right…Social Media is Strategic
  11. 11. Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.” - Dwight D. Eisenhower
  12. 12. Using Social Media!Social Media is not the TOOLSSocial Media is the strategy and the story behind the tools
  13. 13. Social Media Done Right…Through “Engagement” You will create “Fans” that will follow you and buy from you
  14. 14. Social Media Done Right… Earn Attention Build TrustTurn into Desired Results
  15. 15. Social Media Is Simple…Just Moving People Around the Internet
  16. 16. Building Activity ~ Prospecting
  17. 17. So, Are You Ready?
  18. 18. Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
  19. 19. Do You Remember Community? Social Media is about Building a “community” of people interested in what you do.
  20. 20. Your WebsiteWhere The Magic Happens
  21. 21. Your Website Is CriticalThis is where the magichappens and by magic I mean SEO and CONVERSION.
  22. 22. The Story…Content Marketing
  23. 23. Content MarketingContent Marketing means creating and sharingvaluable free content to attract and convert prospectsinto customers, and customers into repeat buyers.The type of content you share is closely related to whatyou sell; in other words, you’re educating people so thatthey know, like, and trust you enough to do businesswith you.via
  24. 24. Content MarketingYou have to create content ~ Get in the habitof writingEmbrace Brevity ~ Not everything is a 5,000word manifesto. Remember your content willprobably be read on a 3 inch screenKeep it simple ~ This isn’t English class. Writeto your audience.
  25. 25. Content Marketing Most important Be Helpful
  26. 26. Your BlogThought Leadership Your Expertise Your Value
  27. 27. Your BlogContent Drives Traffic.
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  30. 30. Embed Video For Content
  31. 31. Write Content ~ Answer Questions
  32. 32. Social Media ToolsYou Don’t Buy Drills You Buy Holes
  33. 33. Social Media ToolsFocus on the outcome,the desired result, not the tool
  34. 34. E-Mail Marketing
  35. 35. E-Mail MarketingWith Social you can’t really know if people saw your message.With email at least you know itwent to their email box and you can track opens.
  36. 36. E-Mail Marketing
  37. 37. E-Mail Marketing Email marketing only works ifyou have a quality list to send to.Build a consistent deliver pattern and provide value
  38. 38. FaceBookEngagement Visual Easy
  39. 39. My Personal Facebook Page
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  41. 41. Twitter 140 Characters“Lead” people to where you would like to go.
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  44. 44. YouTube People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!
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  47. 47. You Tube Interviews
  48. 48. YouTube Interviews
  49. 49. YouTube Interviews
  50. 50. Pinterest
  51. 51. Pinterest
  52. 52. Pinterest• Pin from your website so when people find it they will click back to your site.• Add your business name and address to your photo so when people find it and pin it they see your information.• Create pinboards for various topics your customers are interested in and looking for.• Participate ~ Pin things you like and people will follow
  53. 53. Pinterest
  54. 54. Instagram Visual Social Sharing
  55. 55. Why Instagram?• Instagram launched as an iPhone app in Apples App Store on October 6, 2010.• By December 2010, Instagram had one million registered users.• By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September that year.• The number had hit 30 million by April 2012.
  56. 56. SM ManagementYou can manage your sites from a single tool.You don’t have to go to eachsite and it doesn’t take that long.
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  62. 62. Be Sure You Are Listening
  63. 63. Listen With Twitter Search
  64. 64. Listen With Google Alerts
  65. 65. Listen With A Reader ~ RSS
  66. 66. Listen With Hootsuite
  67. 67. Final Thoughts (Almost Done)
  68. 68. Final ThoughtsBe Strategic. What do you Want to accomplish? Always Think Community Engage, Engage, Engage
  69. 69. Final ThoughtsBe Heavy on Content Don’t Push, Lead
  70. 70. Final Thoughts Be Patient. Social is a long term strategy thatwill build long term client/customers Create Small Successes.
  71. 71. Final Thoughts Create Value
  72. 72. Where Am I?E-mail mbowers3@cscc.eduOhio SBDC @MichaelBowers and @Ohio_SBDCFacebook +
  73. 73. If You Choose to Participate… Do or Do Not… There Is No Try!
  74. 74. The Ohio SBDC at Columbus State p. 614-287-5294