Building Your SBDC With      Social MediaASBDC Conference 2011
Who is @MichaelBowers?District Center Manager for OhioSBDC at Columbus State since 2002SBDC State Star for Ohio in 2007Won...
Who is the SBDC at Columbus State?  An experienced & award winning team providing no-cost, one-on-one business management ...
Where is the SBDC at Columbus State
Ground RulesNo Stupid Questions in this room(Although I will talk & Tweet about        you afterwards)I love you all it ju...
Why Participate?Your client’s customers are on-line       and on social media. Your clients must be there too if they are ...
Our StoryWe realized what we weredoing was not working in          2008
We Need To Get People To OGS
We Needed to Meet our GoalsWe wanted to drive impactby working with clients thatwere building capacity, jobs and wealth in...
What To Do?In July of 2008 I opened a    Twitter account…. And the rest is history!
Is this what your clients look like?
Anyone Can Do Social Media!I am not a technical person. I know   less about programming and     computers than anyone. I j...
Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.”         ...
Using Social Media!   Think strategically about the         marketing plan.How do you use social media tools  to reach the...
Think Community?    Social Media is aboutBuilding a “community” of people interested in what           you do.  It is abou...
Social Media Marketing Is?   Building Activity Above Your             Funnel
Social Media Is Simple…Just Moving People Around the Internet
Cool! So What Do We Do?
Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determi...
Do You Remember Community?     Social Media is about Building a “community” of  people interested in what            you d...
If You Build It They Will Come  If you in a rural area you   may need to Build The        Community.
Putting It All Together
E-Mail Marketing
Your Website Is CriticalThis is where the magichappens and by magic I    mean SEO and    CONVERSION.
www.SBDCColumbus.com
Our Members
Our Events
OhioGrowthSummit.com
Your BlogThought Leadership  Your Expertise    Your Value
Your BlogContent Drives Traffic.
Ideas2Deals.com
FaceBookEngagement  Visual   Easy
My Personal Facebook Page
facebook.com/SBDC.Columbus
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
facebook.com/ohiogrowthsummit
FaceBook TipsBe sure to direct people toyour page and ask for the          “Like”Facebook.com/SBDC.Columbus
FaceBook Tips   You can schedule yourupdates, pictures and videos but be sure to interact and          respond.      Engag...
Twitter     140 Characters“Lead” people to where you     would like to go.
Twitter.com/MichaelBowers
twitter.com/OHGrowthSummit
twitter.com/Ohio_SBDC
twitter.com/TonyaWilson
LinkedIn   Great for business to    business activity.Big in job seeking and full of     people considering      entrepren...
linkedin.com/in/mbowers030
linkedin.com/groups/Ohio-Growth-Summit-3886844
SM ManagementYou can manage your sites    from a single tool.You don’t have to go to eachsite and it doesn’t take that    ...
Hootsuite.com
Hootsuite.com
YouTube    People like VisualGreat way to draw attentionGoogle owns it…Google       Likes It!
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
www.youtube.com/ohiosbdc
Final Thoughts (Almost Done)
Put Your SM On Everything
Final ThoughtsBe Strategic. What do you  Want to accomplish?Always Think CommunityEngage, Engage, Engage
Final Thoughts Be Heavy on Content   Don’t Push, LeadBe Patient. Create Small       Successes.
Where Am I?E-mail    mbowers3@cscc.eduTwitter   @MichaelBowers and @Ohio_SBDCGoogle +  http://gplus.to/MichaelBowersFacebo...
If You Choose to Participate…              Do or Do Not…              There Is No Try!
For Information on SBDC Activities   The Ohio SBDC at Columbus State           p. 614-287-5294       www.SBDCColumbus.com
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Ohio SBDC Statewide Conference Social Media

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The following presentation was presented to the Ohio SBDC Statewide Conference on 11/3/2011.

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Ohio SBDC Statewide Conference Social Media

  1. 1. Building Your SBDC With Social MediaASBDC Conference 2011
  2. 2. Who is @MichaelBowers?District Center Manager for OhioSBDC at Columbus State since 2002SBDC State Star for Ohio in 2007Won the SBA Innovation and ServiceCenter of the Year for Ohio and SBARegion Five in 2007Striving to accelerate the growth ofentrepreneurship and small businessinnovation. #RunNerds Marathoner.Whats worth doing is worth doing for26.2!
  3. 3. Who is the SBDC at Columbus State? An experienced & award winning team providing no-cost, one-on-one business management advice with three centers to serve you at one location: Core SBDC Latino SBDC Manufacturing & Technology SBDC International Trade Assistance Center
  4. 4. Where is the SBDC at Columbus State
  5. 5. Ground RulesNo Stupid Questions in this room(Although I will talk & Tweet about you afterwards)I love you all it just may not seem like it (Tough Love)
  6. 6. Why Participate?Your client’s customers are on-line and on social media. Your clients must be there too if they are going to reach, engage and sell their customers.
  7. 7. Our StoryWe realized what we weredoing was not working in 2008
  8. 8. We Need To Get People To OGS
  9. 9. We Needed to Meet our GoalsWe wanted to drive impactby working with clients thatwere building capacity, jobs and wealth in central Ohio
  10. 10. What To Do?In July of 2008 I opened a Twitter account…. And the rest is history!
  11. 11. Is this what your clients look like?
  12. 12. Anyone Can Do Social Media!I am not a technical person. I know less about programming and computers than anyone. I just know how to push buttons and I have a pretty cool phone.
  13. 13. Words of Wisdom…“In preparing for battle I havealways found that plans areuseless, but planning isindispensable.” - Dwight D. Eisenhower
  14. 14. Using Social Media! Think strategically about the marketing plan.How do you use social media tools to reach the goals of the plan?
  15. 15. Think Community? Social Media is aboutBuilding a “community” of people interested in what you do. It is about engagement not push sales.
  16. 16. Social Media Marketing Is? Building Activity Above Your Funnel
  17. 17. Social Media Is Simple…Just Moving People Around the Internet
  18. 18. Cool! So What Do We Do?
  19. 19. Three Steps in SM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
  20. 20. Do You Remember Community? Social Media is about Building a “community” of people interested in what you do. Our Site Is A Community Site
  21. 21. If You Build It They Will Come If you in a rural area you may need to Build The Community.
  22. 22. Putting It All Together
  23. 23. E-Mail Marketing
  24. 24. Your Website Is CriticalThis is where the magichappens and by magic I mean SEO and CONVERSION.
  25. 25. www.SBDCColumbus.com
  26. 26. Our Members
  27. 27. Our Events
  28. 28. OhioGrowthSummit.com
  29. 29. Your BlogThought Leadership Your Expertise Your Value
  30. 30. Your BlogContent Drives Traffic.
  31. 31. Ideas2Deals.com
  32. 32. FaceBookEngagement Visual Easy
  33. 33. My Personal Facebook Page
  34. 34. facebook.com/SBDC.Columbus
  35. 35. facebook.com/ohiogrowthsummit
  36. 36. facebook.com/ohiogrowthsummit
  37. 37. facebook.com/ohiogrowthsummit
  38. 38. facebook.com/ohiogrowthsummit
  39. 39. FaceBook TipsBe sure to direct people toyour page and ask for the “Like”Facebook.com/SBDC.Columbus
  40. 40. FaceBook Tips You can schedule yourupdates, pictures and videos but be sure to interact and respond. Engagement!
  41. 41. Twitter 140 Characters“Lead” people to where you would like to go.
  42. 42. Twitter.com/MichaelBowers
  43. 43. twitter.com/OHGrowthSummit
  44. 44. twitter.com/Ohio_SBDC
  45. 45. twitter.com/TonyaWilson
  46. 46. LinkedIn Great for business to business activity.Big in job seeking and full of people considering entrepreneurship
  47. 47. linkedin.com/in/mbowers030
  48. 48. linkedin.com/groups/Ohio-Growth-Summit-3886844
  49. 49. SM ManagementYou can manage your sites from a single tool.You don’t have to go to eachsite and it doesn’t take that long.
  50. 50. Hootsuite.com
  51. 51. Hootsuite.com
  52. 52. YouTube People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!
  53. 53. www.youtube.com/ohiosbdc
  54. 54. www.youtube.com/ohiosbdc
  55. 55. www.youtube.com/ohiosbdc
  56. 56. www.youtube.com/ohiosbdc
  57. 57. www.youtube.com/ohiosbdc
  58. 58. Final Thoughts (Almost Done)
  59. 59. Put Your SM On Everything
  60. 60. Final ThoughtsBe Strategic. What do you Want to accomplish?Always Think CommunityEngage, Engage, Engage
  61. 61. Final Thoughts Be Heavy on Content Don’t Push, LeadBe Patient. Create Small Successes.
  62. 62. Where Am I?E-mail mbowers3@cscc.eduTwitter @MichaelBowers and @Ohio_SBDCGoogle + http://gplus.to/MichaelBowersFacebook https://www.facebook.com/michael.bowers https://www.facebook.com/SBDC.Columbus https://www.facebook.com/Ideas2DealsDailyMile http://www.dailymile.com/people/mdb030LinkedIn http://www.linkedin.com/in/mbowers030Blog http://www.ideas2deals.com/Ohio SBDC http://www.sbdccolumbus.com/
  63. 63. If You Choose to Participate… Do or Do Not… There Is No Try!
  64. 64. For Information on SBDC Activities The Ohio SBDC at Columbus State p. 614-287-5294 www.SBDCColumbus.com
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