Asbdc building your center with social media

Building Your SBDC With Social Media
ASBDC Conference 2011

Who is @MichaelBowers?
District Center Manager for Ohio SBDC at Columbus State since 2002
SBDC State Star for Ohio in 2007
Won the SBA Innovation and Service Center of the Year for Ohio and SBA Region Five in 2007
Striving to accelerate the growth of entrepreneurship and small business innovation. #RunNerds Marathoner. What's worth doing is worth doing for 26.2!

Who is the SBDC at Columbus State?
An experienced & award winning team providing no-cost, one-on-one business management advice with three centers to serve you at one location:
Core SBDC
Manufacturing & Technology SBDC
International Trade Assistance Center

Where is the SBDC at Columbus State

Ground Rules
No Stupid Questions in this room (Although I will talk & Tweet about you afterwards)
I love you all it just may not seem like it (Tough Love)

Why Participate?
Your community’s businesses and your clients are on-line and on social media. You must be there too if you are going to reach them, serve them and meet the your objectives as an economic development leader in your community.

Our Story
We realized what we were doing was not working in 2008

We Need To Get People To OGS

We Needed to Meet our Goals
We wanted to drive impact by working with clients that had something going on not “Joe Bag of Donuts”

What To Do?
In July of 2008 I opened a Twitter account….And the rest is history!

You Can Do This To Right?

Anyone Can Do Social Media!
I am not a technical person. I know less about programming and computers than anyone.
I just know how to push buttons and I have a pretty cool phone.

Cool! So What Do We Do?

Think Community?
Social Media is about Building a “community” of people interested in what you do.It is about engagement not push sales.

Community Event Calendar

If You Build It They Will Come
If you in a rural area you may need to Build The Community.

Social Media Marketing Is?
Building Activity Above Your Funnel

Social Media Is Simple…
Just Moving People Around the Internet

Putting It All Together

Words of Wisdom…
“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
- Dwight D. Eisenhower

Three Steps in SM Development
Goals ~ What do you want to achieve?Platforms ~ Where are your customers? This will determine where you should be.Promotion~ How are you going to promote and engage?

Do You Remember Community?
Social Media is about Building a “community” of people interested in what you do.Our Site Is A Community Site

Your Website Is Critical
This is where the magic happens and by magic I mean SEO and CONVERSION.

E-Mail Marketing

www.SBDCColumbus.com

The Member Profiles

Our Members

Our Events

Our Collective Thoughts

Your Blog
Thought LeadershipYour ExpertiseYour Value

Your Blog
Content Drives Traffic.

Ideas2Deals.com

FaceBook
EngagementVisualEasy

My Personal Facebook Page

facebook.com/SBDC.Columbus

facebook.com/ohiogrowthsummit

FaceBook Tips
Be sure to direct people to your page and ask for the “Like”Facebook.com/SBDC.Columbus

FaceBook Tips
You can schedule your updates, pictures and videos but be sure to interact and respond.Engagement!

Twitter
140 Characters“Lead” people to where you would like to go.

Twitter.com/MichaelBowers

twitter.com/OHGrowthSummit

twitter.com/Ohio_SBDC

twitter.com/TonyaWilson

LinkedIn
Great for business to business activity. Big in job seeking and full of people considering entrepreneurship

linkedin.com/in/mbowers030

linkedin.com/groups/Ohio-Growth-Summit-3886844

SM Management
You can manage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long.

Hootsuite.com

YouTube
People like VisualGreat way to draw attentionGoogle owns it…Google Likes It!

www.youtube.com/ohiosbdc

Final Thoughts (Almost Done)

Put Your SM On Everything

Final Thoughts
Be Strategic. What do you Want to accomplish?Always Think CommunityEngage, Engage, Engage

Final Thoughts
Be Heavy on Content Don’t Push, LeadBe Patient. Create Small Successes.

Where Am I?
E-mail mbowers3@cscc.edu
Twitter @MichaelBowers and @Ohio_SBDC
Google + http://gplus.to/MichaelBowers
Facebookhttps://www.facebook.com/michael.bowers
https://www.facebook.com/SBDC.Columbus
DailyMilehttp://www.dailymile.com/people/mdb030
LinkedIn http://www.linkedin.com/in/mbowers030
Blog http://www.ideas2deals.com/
Ohio SBDC http://www.sbdccolumbus.com/

If You Choose to Participate…
Do or Do Not…
There Is No Try!

Consider us your business partner…
Only Better!

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Asbdc building your center with social media

by mbowers030 on Sep 09, 2011

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Asbdc building your center with social media — Presentation Transcript