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SELLING ONLINE
IN POLAND
Marcin Bosacki
Deputy International Sales Director, InPost
DON’T MISS THE TRAIN!

By 2015 e-commerce will be worth $ 1.4 trillion
WILL YOU BENEFIT FROM IT?
Source: Invesp
Agenda
Central and Eastern Europe (CEE) region
E-commerce in Poland
Cross-border into Poland

Delivery options
Parcel Lock...
E-COMMERCE IN
THE CEE REGION
E-COMMERCE IS BOOMING IN EUROPE
In 2012 European B2C e-commerce grew by:

19%

to €311.6 billion

The annual number of B2C...
30-40% GROWTH OF E-COMMERCE IN
CEE REGION
17 countries with 123 mln

inhabitants (17% of all Europe)

85% of them are part...
E-COMMERCE
IN POLAND
E-COMMERCE IN POLAND
In 2012 Polish B2C e-commerce grew by:

23%

to 5.1 billion EUR

In 2013 B2C e-commerce is expected t...
12 000 E-SHOPS IN POLAND

Source: Sklepy24.pl 2012, Raport eCommerce 2013
43%

of Poles have shopped online at least once

60 EUR
Profile of e-commerce
consumer:
Average ticket size in e-shop:

Ag...
CROSS-BORDER INTO
POLAND
IMPORTANT FACTORS FOR NEW ENTRANTS

Source: Raport eCommerce 2013
75% OF E-SHOPS HAS ON AVERAGE LESS
THAN 20 ORDERS A DAY

Source: Raport eCommerce 2013
DELIVERY OPTIONS
COURIER IS THE MOST POPULAR
DELIVERY OPTION

Source: Raport eCommerce 2013
INPOST IS 5TH MOST CHOSEN
DELIVERY OPTION
InPost
16.18% - 2012
9.73% - 2011

Source: Raport eCommerce 2013
OFFER 24/7 ACCESS
Parcel lockers offer 24/7 access which is used by customers
according to our statistics:

 29,7% of par...
PICKING UP A PARCEL IS A PIECE OF CAKE!
Picking up a parcel from an InPost locker is quick, easy and so convenient!

Shop ...
WHY CUSTOMERS ARE CHOOSING
PARCEL LOCKERS?
AVAILABILITY 24/7
No queues and no opening hours.

SPEED
Picking up a parcel ta...
HOW IT WORKS IN POLAND

4

4 years experience
750 terminals in 250 cities
Over 1.1m customers
270,000 fans on Facebook
Mor...
COMBINED OFFER – DELIVERY TO INPOST
PARCEL LOCKERS AND HOME DELIVERY
RETURN LOGISTICS – HOW IT WORKS?

1. Registration of the return

2. eShop approval

3. Text message with
a dispatch code

...
ABOUT INPOST
INPOST’S FIRST NATIONAL DEPLOYMENT IN
POLAND HAS BEEN A WONDERFUL SUCCESS


Automated Parcel Lockers
(APL) in 750 locatio...
TODAY WE HAVE 1700 PARCEL LOCKERS IN 14
COUNTRIES, TOMORROW WE’LL BE GLOBAL LEADER
We plan to deploy 16 000 lockers till 2...
Marcin Bosacki
InPost

LET’S MEET AND CHILL AT
OUR STAND

1344
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Selling online in Poland

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The presentation will discuss cross-border opportunities for the CEE region, e-commerce market overview,
criteria and ways to enter the Polish market, plus delivery opportunities

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Transcript of "Selling online in Poland"

  1. 1. s SELLING ONLINE IN POLAND Marcin Bosacki Deputy International Sales Director, InPost
  2. 2. DON’T MISS THE TRAIN! By 2015 e-commerce will be worth $ 1.4 trillion WILL YOU BENEFIT FROM IT? Source: Invesp
  3. 3. Agenda Central and Eastern Europe (CEE) region E-commerce in Poland Cross-border into Poland Delivery options Parcel Lockers
  4. 4. E-COMMERCE IN THE CEE REGION
  5. 5. E-COMMERCE IS BOOMING IN EUROPE In 2012 European B2C e-commerce grew by: 19% to €311.6 billion The annual number of B2C parcels sent to customers is estimated at 3.5 billion and will certainly continue to rise along with the projected growth of B2C e-commerce in Europe Source: http://www.wemoveyourideas.com/en/2013/06/e-commerce-is-booming-in-europe-alone-3-5-billion-parcels-were-shipped-to-250-millionpeople-in-2012/
  6. 6. 30-40% GROWTH OF E-COMMERCE IN CEE REGION 17 countries with 123 mln inhabitants (17% of all Europe) 85% of them are part of the European Union CEE Total Trade volume has achieved a 6.8% CAGR between 2007 – 2012
  7. 7. E-COMMERCE IN POLAND
  8. 8. E-COMMERCE IN POLAND In 2012 Polish B2C e-commerce grew by: 23% to 5.1 billion EUR In 2013 B2C e-commerce is expected to grow by: 21.4% to 6.2 billion EUR Polish e-commerce market value to exceed 3.8% of the country’s total retail sales in 2013 Source: http://msp.gov.pl/portal/en/88/4005/
  9. 9. 12 000 E-SHOPS IN POLAND Source: Sklepy24.pl 2012, Raport eCommerce 2013
  10. 10. 43% of Poles have shopped online at least once 60 EUR Profile of e-commerce consumer: Average ticket size in e-shop: Age group Share Place of living Share Rural area 33,55% Women 52,43% Town <20.000 13,76% 7-14 10,15% Town <50.000 11,43% Men 47,57% Source: Sklepy24.pl 2012, eCommerce 2012 15-24 23,60% Town <100.000 8,98% 25-34 26,85% 35-44 17,41% City <200.000 8,85% 45-54 11,97% City <500.000 8,90% 55+ 10,02% City >500.000 14,52%
  11. 11. CROSS-BORDER INTO POLAND
  12. 12. IMPORTANT FACTORS FOR NEW ENTRANTS Source: Raport eCommerce 2013
  13. 13. 75% OF E-SHOPS HAS ON AVERAGE LESS THAN 20 ORDERS A DAY Source: Raport eCommerce 2013
  14. 14. DELIVERY OPTIONS
  15. 15. COURIER IS THE MOST POPULAR DELIVERY OPTION Source: Raport eCommerce 2013
  16. 16. INPOST IS 5TH MOST CHOSEN DELIVERY OPTION InPost 16.18% - 2012 9.73% - 2011 Source: Raport eCommerce 2013
  17. 17. OFFER 24/7 ACCESS Parcel lockers offer 24/7 access which is used by customers according to our statistics:  29,7% of parcels are collected at weekends  51,5% of parcels are collected between 4 PM and 9 PM  58% of parcels were collected outside traditional posts opening hours
  18. 18. PICKING UP A PARCEL IS A PIECE OF CAKE! Picking up a parcel from an InPost locker is quick, easy and so convenient! Shop online and select an InPost locker for delivery Get text alert and track your parcel Collect and enjoy
  19. 19. WHY CUSTOMERS ARE CHOOSING PARCEL LOCKERS? AVAILABILITY 24/7 No queues and no opening hours. SPEED Picking up a parcel takes just 7 seconds. SIMPLICITY A text message, a few clicks or a QR code scan and the locker opens. Even a child can do it! PRICE One of the cheapest delivery options customers appreciate. FULL DISCRETION InPost locker keeps what’s personal, private. No more nosy comments about the content of your shopping. SAFETY Unique collection codes, CCTV, secure locks and solid steel locker construction.
  20. 20. HOW IT WORKS IN POLAND 4 4 years experience 750 terminals in 250 cities Over 1.1m customers 270,000 fans on Facebook More than 5000 senders integrated
  21. 21. COMBINED OFFER – DELIVERY TO INPOST PARCEL LOCKERS AND HOME DELIVERY
  22. 22. RETURN LOGISTICS – HOW IT WORKS? 1. Registration of the return 2. eShop approval 3. Text message with a dispatch code 4. placing a parcel in a terminal
  23. 23. ABOUT INPOST
  24. 24. INPOST’S FIRST NATIONAL DEPLOYMENT IN POLAND HAS BEEN A WONDERFUL SUCCESS  Automated Parcel Lockers (APL) in 750 locations  Major national/international retail chains are partners for APLs sites  98% of users report they prefer the solution to conventional courier delivery attempts  Winner of 4 World Mail Awards (for Customer Experience, Innovation, E-commerce and Growth)
  25. 25. TODAY WE HAVE 1700 PARCEL LOCKERS IN 14 COUNTRIES, TOMORROW WE’LL BE GLOBAL LEADER We plan to deploy 16 000 lockers till 2016 in Europe Baltic States Chile United Kingdom Slovakia Australia Ukraine Ireland Russia
  26. 26. Marcin Bosacki InPost LET’S MEET AND CHILL AT OUR STAND 1344
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