Selling online in Poland
Upcoming SlideShare
Loading in...5
×
 

Selling online in Poland

on

  • 609 views

The presentation will discuss cross-border opportunities for the CEE region, e-commerce market overview,

The presentation will discuss cross-border opportunities for the CEE region, e-commerce market overview,
criteria and ways to enter the Polish market, plus delivery opportunities

Statistics

Views

Total Views
609
Views on SlideShare
609
Embed Views
0

Actions

Likes
1
Downloads
30
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Selling online in Poland Selling online in Poland Presentation Transcript

  • s SELLING ONLINE IN POLAND Marcin Bosacki Deputy International Sales Director, InPost
  • DON’T MISS THE TRAIN! By 2015 e-commerce will be worth $ 1.4 trillion WILL YOU BENEFIT FROM IT? Source: Invesp
  • Agenda Central and Eastern Europe (CEE) region E-commerce in Poland Cross-border into Poland Delivery options Parcel Lockers
  • E-COMMERCE IN THE CEE REGION
  • E-COMMERCE IS BOOMING IN EUROPE In 2012 European B2C e-commerce grew by: 19% to €311.6 billion The annual number of B2C parcels sent to customers is estimated at 3.5 billion and will certainly continue to rise along with the projected growth of B2C e-commerce in Europe Source: http://www.wemoveyourideas.com/en/2013/06/e-commerce-is-booming-in-europe-alone-3-5-billion-parcels-were-shipped-to-250-millionpeople-in-2012/
  • 30-40% GROWTH OF E-COMMERCE IN CEE REGION 17 countries with 123 mln inhabitants (17% of all Europe) 85% of them are part of the European Union CEE Total Trade volume has achieved a 6.8% CAGR between 2007 – 2012
  • E-COMMERCE IN POLAND
  • E-COMMERCE IN POLAND In 2012 Polish B2C e-commerce grew by: 23% to 5.1 billion EUR In 2013 B2C e-commerce is expected to grow by: 21.4% to 6.2 billion EUR Polish e-commerce market value to exceed 3.8% of the country’s total retail sales in 2013 Source: http://msp.gov.pl/portal/en/88/4005/
  • 12 000 E-SHOPS IN POLAND Source: Sklepy24.pl 2012, Raport eCommerce 2013
  • 43% of Poles have shopped online at least once 60 EUR Profile of e-commerce consumer: Average ticket size in e-shop: Age group Share Place of living Share Rural area 33,55% Women 52,43% Town <20.000 13,76% 7-14 10,15% Town <50.000 11,43% Men 47,57% Source: Sklepy24.pl 2012, eCommerce 2012 15-24 23,60% Town <100.000 8,98% 25-34 26,85% 35-44 17,41% City <200.000 8,85% 45-54 11,97% City <500.000 8,90% 55+ 10,02% City >500.000 14,52%
  • CROSS-BORDER INTO POLAND
  • IMPORTANT FACTORS FOR NEW ENTRANTS Source: Raport eCommerce 2013
  • 75% OF E-SHOPS HAS ON AVERAGE LESS THAN 20 ORDERS A DAY Source: Raport eCommerce 2013
  • DELIVERY OPTIONS
  • COURIER IS THE MOST POPULAR DELIVERY OPTION Source: Raport eCommerce 2013
  • INPOST IS 5TH MOST CHOSEN DELIVERY OPTION InPost 16.18% - 2012 9.73% - 2011 Source: Raport eCommerce 2013
  • OFFER 24/7 ACCESS Parcel lockers offer 24/7 access which is used by customers according to our statistics:  29,7% of parcels are collected at weekends  51,5% of parcels are collected between 4 PM and 9 PM  58% of parcels were collected outside traditional posts opening hours
  • PICKING UP A PARCEL IS A PIECE OF CAKE! Picking up a parcel from an InPost locker is quick, easy and so convenient! Shop online and select an InPost locker for delivery Get text alert and track your parcel Collect and enjoy
  • WHY CUSTOMERS ARE CHOOSING PARCEL LOCKERS? AVAILABILITY 24/7 No queues and no opening hours. SPEED Picking up a parcel takes just 7 seconds. SIMPLICITY A text message, a few clicks or a QR code scan and the locker opens. Even a child can do it! PRICE One of the cheapest delivery options customers appreciate. FULL DISCRETION InPost locker keeps what’s personal, private. No more nosy comments about the content of your shopping. SAFETY Unique collection codes, CCTV, secure locks and solid steel locker construction.
  • HOW IT WORKS IN POLAND 4 4 years experience 750 terminals in 250 cities Over 1.1m customers 270,000 fans on Facebook More than 5000 senders integrated
  • COMBINED OFFER – DELIVERY TO INPOST PARCEL LOCKERS AND HOME DELIVERY
  • RETURN LOGISTICS – HOW IT WORKS? 1. Registration of the return 2. eShop approval 3. Text message with a dispatch code 4. placing a parcel in a terminal
  • ABOUT INPOST
  • INPOST’S FIRST NATIONAL DEPLOYMENT IN POLAND HAS BEEN A WONDERFUL SUCCESS  Automated Parcel Lockers (APL) in 750 locations  Major national/international retail chains are partners for APLs sites  98% of users report they prefer the solution to conventional courier delivery attempts  Winner of 4 World Mail Awards (for Customer Experience, Innovation, E-commerce and Growth)
  • TODAY WE HAVE 1700 PARCEL LOCKERS IN 14 COUNTRIES, TOMORROW WE’LL BE GLOBAL LEADER We plan to deploy 16 000 lockers till 2016 in Europe Baltic States Chile United Kingdom Slovakia Australia Ukraine Ireland Russia
  • Marcin Bosacki InPost LET’S MEET AND CHILL AT OUR STAND 1344