Mobile Operator API Strategies
Panel
Manfred Bortenschlager
(AppsWorld, October 22, 2013)

@ManfredBo

1
Why APIs & API Strategies ?

@ManfredBo

2
10,168

@ManfredBo

3
Operator Services and APIs
Service
Usage

@ManfredBo

4
@ManfredBo

5
@ManfredBo

6
Panellists
• Caroline Lewko
CEO, Wireless Industry Partnership (WIP)
• Laurent Benveniste
Local and Enabler Partnerships D...
Panel Topics
– In which areas can operators deliver a strong
value proposition to developers?

•

Caroline Lewko
CEO, Wire...
Please allow any developer to engage with the MNO
platform without signing complicated agreements.
Document the platform a...
Panel Topics
– In which areas can operators deliver a strong
value proposition to developers?
– Are developers important f...
Have a great:
For more info about GSMA’s work in Operator APIs:
mbortenschlager@gsma.com
www.gsma.com/oneapi

@ManfredBo

...
Backup

@ManfredBo

12
API Strategy Components
• Objectives
– Embedded in business strategy

• A great product
– Competitive advantage and techno...
@ManfredBo

14
Operator API Developer Survey Results

Methodology
Research question
What are assets only operators can offer to developer...
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AppsWorld: Panel discussion about Mobile Operator API Strategies

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These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013).

Find more details on http://manfredbo.tumblr.com

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AppsWorld: Panel discussion about Mobile Operator API Strategies

  1. 1. Mobile Operator API Strategies Panel Manfred Bortenschlager (AppsWorld, October 22, 2013) @ManfredBo 1
  2. 2. Why APIs & API Strategies ? @ManfredBo 2
  3. 3. 10,168 @ManfredBo 3
  4. 4. Operator Services and APIs Service Usage @ManfredBo 4
  5. 5. @ManfredBo 5
  6. 6. @ManfredBo 6
  7. 7. Panellists • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist, Deutsche Telekom AG @ManfredBo 7
  8. 8. Panel Topics – In which areas can operators deliver a strong value proposition to developers? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 8
  9. 9. Please allow any developer to engage with the MNO platform without signing complicated agreements. Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github. Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model; allow anyone to work with your APIs and then they will do so. @ManfredBo 9
  10. 10. Panel Topics – In which areas can operators deliver a strong value proposition to developers? – Are developers important for an operator’s API strategy? If so, what can operators do to improve the ‘developer experience’? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 10
  11. 11. Have a great: For more info about GSMA’s work in Operator APIs: mbortenschlager@gsma.com www.gsma.com/oneapi @ManfredBo 11
  12. 12. Backup @ManfredBo 12
  13. 13. API Strategy Components • Objectives – Embedded in business strategy • A great product – Competitive advantage and technological choices • Business model • Appropriate marketing – Segmentation – Targeting (evangelists) @ManfredBo 13
  14. 14. @ManfredBo 14
  15. 15. Operator API Developer Survey Results Methodology Research question What are assets only operators can offer to developers providing unique value? Outreach 70,000 contact points with over 700 responses Method Perceived-use Value analysis in two phases 1. Qualitative Phase Expert interviews  Assess which assets developers value  Confirm existing assumptions  Identify new opportunities 2. Quantitative Phase Online questionnaire @ManfredBo  Quantify outcomes from Phase 1  Gauge relevance of Network APIs  Deduce relevant strategies 15

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