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AppsWorld: Panel discussion about Mobile Operator API Strategies

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These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013). …

These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013).

Find more details on http://manfredbo.tumblr.com

Published in: Technology, Business

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  • 1. Mobile Operator API Strategies Panel Manfred Bortenschlager (AppsWorld, October 22, 2013) @ManfredBo 1
  • 2. Why APIs & API Strategies ? @ManfredBo 2
  • 3. 10,168 @ManfredBo 3
  • 4. Operator Services and APIs Service Usage @ManfredBo 4
  • 5. @ManfredBo 5
  • 6. @ManfredBo 6
  • 7. Panellists • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist, Deutsche Telekom AG @ManfredBo 7
  • 8. Panel Topics – In which areas can operators deliver a strong value proposition to developers? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 8
  • 9. Please allow any developer to engage with the MNO platform without signing complicated agreements. Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github. Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model; allow anyone to work with your APIs and then they will do so. @ManfredBo 9
  • 10. Panel Topics – In which areas can operators deliver a strong value proposition to developers? – Are developers important for an operator’s API strategy? If so, what can operators do to improve the ‘developer experience’? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 10
  • 11. Have a great: For more info about GSMA’s work in Operator APIs: mbortenschlager@gsma.com www.gsma.com/oneapi @ManfredBo 11
  • 12. Backup @ManfredBo 12
  • 13. API Strategy Components • Objectives – Embedded in business strategy • A great product – Competitive advantage and technological choices • Business model • Appropriate marketing – Segmentation – Targeting (evangelists) @ManfredBo 13
  • 14. @ManfredBo 14
  • 15. Operator API Developer Survey Results Methodology Research question What are assets only operators can offer to developers providing unique value? Outreach 70,000 contact points with over 700 responses Method Perceived-use Value analysis in two phases 1. Qualitative Phase Expert interviews  Assess which assets developers value  Confirm existing assumptions  Identify new opportunities 2. Quantitative Phase Online questionnaire @ManfredBo  Quantify outcomes from Phase 1  Gauge relevance of Network APIs  Deduce relevant strategies 15

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