• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
AppsWorld: Panel discussion about Mobile Operator API Strategies
 

AppsWorld: Panel discussion about Mobile Operator API Strategies

on

  • 1,148 views

These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013).

These are the slides I used during the "Mobile Operator API Strategy" panel at AppsWorld (Oct 22, 2013).

Find more details on http://manfredbo.tumblr.com

Statistics

Views

Total Views
1,148
Views on SlideShare
746
Embed Views
402

Actions

Likes
0
Downloads
8
Comments
0

5 Embeds 402

http://manfredbo.tumblr.com 379
http://www.tumblr.com 19
http://www.manfredbo.tumblr.com 2
http://cloud.feedly.com 1
http://feeds.feedburner.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    AppsWorld: Panel discussion about Mobile Operator API Strategies AppsWorld: Panel discussion about Mobile Operator API Strategies Presentation Transcript

    • Mobile Operator API Strategies Panel Manfred Bortenschlager (AppsWorld, October 22, 2013) @ManfredBo 1
    • Why APIs & API Strategies ? @ManfredBo 2
    • 10,168 @ManfredBo 3
    • Operator Services and APIs Service Usage @ManfredBo 4
    • @ManfredBo 5
    • @ManfredBo 6
    • Panellists • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist, Deutsche Telekom AG @ManfredBo 7
    • Panel Topics – In which areas can operators deliver a strong value proposition to developers? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 8
    • Please allow any developer to engage with the MNO platform without signing complicated agreements. Document the platform and its APIs without signup; provide test/sandbox servers and ways to test an app without signing an agreement; write example libraries and put them on github. Developers make the platform vibrant, and developers are not interested in engaging in a "partnership" model; allow anyone to work with your APIs and then they will do so. @ManfredBo 9
    • Panel Topics – In which areas can operators deliver a strong value proposition to developers? – Are developers important for an operator’s API strategy? If so, what can operators do to improve the ‘developer experience’? • Caroline Lewko CEO, Wireless Industry Partnership (WIP) • Laurent Benveniste Local and Enabler Partnerships Director, Orange • Marcus Dormanns Senior Director Product Management (OneAPI), GSMA • Richard Sueselbeck Senior Developer Evangelist , Deutsche Telekom AG @ManfredBo 10
    • Have a great: For more info about GSMA’s work in Operator APIs: mbortenschlager@gsma.com www.gsma.com/oneapi @ManfredBo 11
    • Backup @ManfredBo 12
    • API Strategy Components • Objectives – Embedded in business strategy • A great product – Competitive advantage and technological choices • Business model • Appropriate marketing – Segmentation – Targeting (evangelists) @ManfredBo 13
    • @ManfredBo 14
    • Operator API Developer Survey Results Methodology Research question What are assets only operators can offer to developers providing unique value? Outreach 70,000 contact points with over 700 responses Method Perceived-use Value analysis in two phases 1. Qualitative Phase Expert interviews  Assess which assets developers value  Confirm existing assumptions  Identify new opportunities 2. Quantitative Phase Online questionnaire @ManfredBo  Quantify outcomes from Phase 1  Gauge relevance of Network APIs  Deduce relevant strategies 15