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Inacsl conference social media presentation_032211[1]

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Social media's application to isn't just for marketing!

Social media's application to isn't just for marketing!


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  • 1. Developing  DNP  ExperBse  in  Using  Social   Media  to  Meet  the  Needs  of  Rural   America   Michele  Bordelon,  MSEd   Carolyn  Rutledge,  PhD,  FNP  –  BC   Laurel  Garzon  Shepherd,  PhD,  PNP   Michelle  Renaud,  PhD,  CNS  
  • 2. Reform  has  changed  how  healthcare  will   be  delivered     Social  media  tools   can  assist   DNP’s  will  play  a   greater  role  in  rural   care   Technology  can   improve  access  to   care   Many  of  these  in   rural  areas   2014-­‐40+   million   Americans   will  enter  the   healthcare   system  
  • 3. Social  media  provides  numerous  tools  for   expanding  care  to  rural  residents   PaBent  and  Caregiver   Support   PaBent  and  Caregiver   EducaBon   Provider  Support  and   Professional  Development  
  • 4. UBlizing  a  social  media  model,  DNP’s  can   provide  a  higher  level  of  care  in  rural   communiBes  
  • 5. It  starts  with  a  technology   assessment  •  Working  with  Eastern  Virginia  Medical   School’s  Standardized  PaBent  Program  •  Standardized  paBent  and  caregiver  •  Group  assessment  interview  
  • 6. Followed  by  a  social  media  lab  to  provide  a   pracBcal,  hands-­‐on  learning  experience   •  Overview  of  social  media’s  applicaBon  to  healthcare   •  Breakout  groups  of  two  to  three  students  –  assigned  one  of   three  tasks:   –  Based  on  earlier  technology  assessment  with  paBent  and  caregiver   determine:   •  Social  media  tool  for  paBent  support  -­‐  Websites   •  Social  media  tool  for  paBent  educaBon  –  YouTube  and  ICYou   •  Social  media  tool  for  provider  support  –  Facebook  and  LinkedIn   •  Present  findings,  evaluaBon  and  recommendaBons  to  class   •  Discussion  
  • 7. Students  experience  how  social  media  can  provide  powerful  support  and  educaBon  tools   •  Both  YouTube  and  ICYou  are  good                  source  of  educaBon  videos   •  MulB-­‐faceted  websites  can  provide                  support  and  empowerment     •  Providers  pracBcing  in  rural  communiBes                  can  uBlize  social  media  such  as  Facebook                  and  LinkedIn  to  link  with  others  for                  support,  educaBon  and  professional                  development  
  • 8. Students  immediately  put  into  pracBce   what  they  learn   Twi[er  HepaBBs  C  Blog   Sibling  Support   Announcement   Facebook  Page   Program  
  • 9. Using  social  media  in  rural  communiBes   does  come  with  some  barriers  •  Availability  of   technology  •  PaBent/caregiver   knowledge  and  skills    •  Resources  to  iniBate  use    •  Gaining  support  within   the  pracBce  •  Privacy  and   confidenBality  
  • 10. Social  media  provide  rural  providers  with  addiBonal  tools  to  extend  care  to  paBents  •   EducaBon,  support  and  collaboraBon   –  Up-­‐to-­‐date  informaBon  on  health  issue   –  ConnecBon  with  other  paBents   –  InteracBon  and  dialogue  with  other  providers  •  Great  potenBal  to  aid  in  equalizing  healthcare  provided  to   all  •  Integrate  a  social  media  care  plan  with  overall  paBent   treatment  plan  •  Deepen  and  enrich  healthcare  administered  in  rural  areas  •  EffecBve  and  inexpensive  markeBng  tool  
  • 11. QuesBons?  
  • 12. This  project  is  supported  in  part  by  funds  from  the  Division  of  Nursing,  BHPr,  HRSA,  DHHS  under  grant  number  1  D09  HP  00463-­‐01  0  and  Gtled  EducaBng  Culturally  Competent  Nurse  PracBBoners  for  Virginia  for  7/1/10  –  6/30/13.    The  informaGon  or  content  and  conclusions  are  those  of  the  author  and  should  not  be  construed  as  the  official  posiGon  or  policy  of,  nor  should  be  any  endorsements  be  inferred  by  the  Division  of  Nursing,  BHPr,  DHHS  or  the  U.S.  Government.”  
  • 13. For  more  informa+on,  contact:   Michele  Bordelon,  MSEd     Doctor  of  Nursing  PracBce  Programs  Old  Dominion  University  –  Norfolk,  VA   mbordelo@odu.edu