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Organizational Leadership andPositioningUpgrade 2013
Why is Apple so innovative? Its is just acomputer company like all the others. Theyhave the same media, the same consultan...
What made Coca Cola different from all theother soft drink companies? What madeMalboro different from all the other tobacc...
They Position themselves differently!!!!!!!!
HOW???????
TheycomminitcateDifferently!!!!!!!
They make consubers interested in their idea,their phylosophy, not merely the product theysell!!
The Golden rule
The AIESEC LC ERROR!!!!!
The right way....
How do top peforming organizations positionthemselves?
They position themselves by communicatingtheir idea, by selling their phylosophy.If they dont have one, they can not sell ...
The key is not to do business with people whomay need what you have...the key is to dobusiness with people who believe in ...
People do not buy what you do. People buywhy you do what you do. To make it to thetop, you must be able to get you costume...
How does the leadership of theseorganizations manage the organization?
Successorship management!
Organizational leadership and positioning georgia
Organizational leadership and positioning georgia
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Organizational leadership and positioning georgia

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  • The homosapian brain, the neo cortex is responsible for all analytical and rational thinking and understands language. The limbic brain is responsible for emotions and feelings such as trust and above all lawyalty. It is the part of the brain which drives behavior and does not understand labguage.
  • Transcript of "Organizational leadership and positioning georgia"

    1. 1. Organizational Leadership andPositioningUpgrade 2013
    2. 2. Why is Apple so innovative? Its is just acomputer company like all the others. Theyhave the same media, the same consultancy,the same access to the market like all theother computer companies. Yet, they make itto the top. What do they do?
    3. 3. What made Coca Cola different from all theother soft drink companies? What madeMalboro different from all the other tobaccocompanies? Just like Apple, they are just abreverage company and a tobacco companylike 1000 of others, yet they make it to the topin their maket.
    4. 4. They Position themselves differently!!!!!!!!
    5. 5. HOW???????
    6. 6. TheycomminitcateDifferently!!!!!!!
    7. 7. They make consubers interested in their idea,their phylosophy, not merely the product theysell!!
    8. 8. The Golden rule
    9. 9. The AIESEC LC ERROR!!!!!
    10. 10. The right way....
    11. 11. How do top peforming organizations positionthemselves?
    12. 12. They position themselves by communicatingtheir idea, by selling their phylosophy.If they dont have one, they can not sell it andthey dont make it to the top!
    13. 13. The key is not to do business with people whomay need what you have...the key is to dobusiness with people who believe in your idea,in your philosophy, in your dream.....
    14. 14. People do not buy what you do. People buywhy you do what you do. To make it to thetop, you must be able to get you costumer tosay/feel„ I wanna be part of what you do“
    15. 15. How does the leadership of theseorganizations manage the organization?
    16. 16. Successorship management!
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