(Back to) The Future of MarketingBrand Innovators – New York   @MarkBonchek
Nothing    EVERY-           THING  Has            HASChanged   CHANGED
New Media in the late 1800s
User-Generated Content
Reviews and Ratings
Word of Mouth
Social Coupons
Crowdsourcing
Idea Exchange
Social Shopping
ShopYourWay
New Media in the 1920s
Media Platforms
Content Marketing“What is it youwant to know?Our FarmAdvisor can tellyou how toaccomplishmore for yourwork.”
Craftsman Experience / Kenmore Live Studio
FitStudio
Media was “social”before social media.
Media was “social”before social media.We just have muchbetter tools today.
Technology changes.   People don’t.
Dunbar’s Number         150
Nothing    EVERY-           THING  Has            HASChanged   CHANGED
From Gutenberg
To Zuckerberg
One-to-Many
Many-to-Many
Broadcast
Blowback
We need to update ourmental maps
The New Mindset  Information  Conversation   Transaction    Relationship    Audience        Community    Content      ...
Targets
Orbits
Gravity Field Generators
iTunesApp Store            iCloud
Nike+Nike ID   Nike Fuel
CREATESOCIAL GRAVITY
Social Architecture                                    CORE                                   PURPOSE                     ...
Bonchek - (Back to) The Future of Marketing - Social Media Week - NY
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Bonchek - (Back to) The Future of Marketing - Social Media Week - NY

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Bonchek - (Back to) The Future of Marketing - Social Media Week - NY

  1. 1. (Back to) The Future of MarketingBrand Innovators – New York @MarkBonchek
  2. 2. Nothing EVERY- THING Has HASChanged CHANGED
  3. 3. New Media in the late 1800s
  4. 4. User-Generated Content
  5. 5. Reviews and Ratings
  6. 6. Word of Mouth
  7. 7. Social Coupons
  8. 8. Crowdsourcing
  9. 9. Idea Exchange
  10. 10. Social Shopping
  11. 11. ShopYourWay
  12. 12. New Media in the 1920s
  13. 13. Media Platforms
  14. 14. Content Marketing“What is it youwant to know?Our FarmAdvisor can tellyou how toaccomplishmore for yourwork.”
  15. 15. Craftsman Experience / Kenmore Live Studio
  16. 16. FitStudio
  17. 17. Media was “social”before social media.
  18. 18. Media was “social”before social media.We just have muchbetter tools today.
  19. 19. Technology changes. People don’t.
  20. 20. Dunbar’s Number 150
  21. 21. Nothing EVERY- THING Has HASChanged CHANGED
  22. 22. From Gutenberg
  23. 23. To Zuckerberg
  24. 24. One-to-Many
  25. 25. Many-to-Many
  26. 26. Broadcast
  27. 27. Blowback
  28. 28. We need to update ourmental maps
  29. 29. The New Mindset Information  Conversation Transaction  Relationship Audience  Community Content  Context Push  Pull
  30. 30. Targets
  31. 31. Orbits
  32. 32. Gravity Field Generators
  33. 33. iTunesApp Store iCloud
  34. 34. Nike+Nike ID Nike Fuel
  35. 35. CREATESOCIAL GRAVITY
  36. 36. Social Architecture CORE PURPOSE COMMUNITY COLLABORATION CONVERSATION COMPETITOIN COMMERCE CURATION CONTENT CULTURE CONSTITUENCY CURRENCY CONTEXT © Mark S. Bonchek, 2012

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