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Searchable luma scape
 

Searchable luma scape

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Short description: ...

Short description:
Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable.

DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company.

Enriched with the Improve Digital Display Ecosystem Map


Longer description:
Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry.

However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos.

In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it.
As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks.

Feedback is welcome!
Michal

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    Searchable luma scape Searchable luma scape Presentation Transcript

    • Both mapsCombined
    • Infectious Media Non-Agency Trading Desks Efficient Frontier M-IQ Sales Houses (Vermarkter) BannerConnect TomorrowFocus AG LagardereYD Legolas MediaScience Think Digital Antevenio RevenueCloud Think Digital 24 7 Real MediaMexad Medici Interactive Media (Deutsche HoryzonMedia LowCost Media Adverline Axel SpringerGlobal Digital Markets Adlantic Telekom Group) IndoorMedia Adsimilis GJ Media Sales (Gruner & Jahr)MediaMind Xa.net Telefonica Box Sociomantic United Internet MediaExchangelab Avent Media Ad2One Fox Networks Bluemango EyeconomyMatiro Sitescout SanomaMedia WebAds Crumbtag Burst Media CMVocento Advert Stream Media D4mat WWWebFinancialGroup Ligatus Yahoo AdTegrity MediaMath Microsoft Media Network Smartclip Brand.net Invite Media Doubleclick AdExchange Google (AdSense) Simply Quarter Media (Holtzbrinck) BurstMedia Omnicom Group RightMedia Aol AdvertStream Adyard CPX Interactive Facebook Accuen Turn Valueclick AdDynamo JuiceAdv Casale Media Sharethis Dataxu AdECN Tribalfusion 5:1 Matomy Adnetwork.net HiMedia AdDynamics Traffic Marketplace OpenX 24 7 real media Meta Network Unanimis Webgains SolveMedia Clearspring X+1 Dmg Adjug Untertone Etarget Digitize Ebuzzing Aim4Media Tynt WPP Xaxis Efficient Frontier Jemm Adpepper Kintris Media Shark Marimedia WebTraffic OpenInventory Crimtan AdTiger Gigya Triggit adBrite Next Premium HarrenMedia Plista Ybrant Digital Lifestreet Media IndoorMedia Xa.net Adap.tv Click District Justclick Tremor Media Creafi TLV Media Kitara Media BrandEurope Zanox Lidango Adsmarket OneScreen Appnexus Publicis Vivaki Thetradedesk BlinkDR ASP AdSpot Media Vitrado.de Httpool webperformance Ads Marketplace Adbuyer.com Opera Brandscreen Mobclix SAY: Tremor Video Microsoft Advertising SundaySky Appnexus Tidal tv Flite BBE IPG Cadreon HiMedia Brightcove Brightroll JamboMedia Admeld Orange Ad Market Oggifinogi Adconion Jun Pubmatic Havas adnetik Pulsepoint Scanscout Ooyala Rubicon Appnexus AdTube Accordant YuMe Revinet Aegis AdCloud media Improve Digital AdScale Sportgenic JumpStart Admeta Gorilla Nation MDC Partners Varick Media AIN Vertical Network Adify Intergi Akqa Travel Ad Network Longboard Media Technorati Lbi IDG Tech Network Glam Rosetta Yieldex Metamarkets HH Bluekai Pulse 360 Fat Tail Outbrain Almondnet Adsummos Pearset (peerset) Epsilon Teracent AdReady Exelate Lijit MarketShare BuySight Legolas Media 6 Degrees Contexweb Resonate Networks Icrossing Tumri Certona Demde Xtend Shorttail AK Tagman Acerno 33across Specificmedia Innovation interactive Dapper Richrelevance Brilig Lucidmedia Dailyme Aperture Convertro Adatus Svnetwork Radiumone Merkle Adroit Adisn Krux Digital Rocketfuel YieldBuild Cognitive Match Datvantage Graph Lotame Camelot Struq Quantcast Interclick Yieldbot C3 Metrics ClearSaleing Eyeota Audiencescience collective Dentsu Mixpo Bizo Owner IQ Scoutanalytics Mediasmith PaperG M Factor JovianData Weborama Mochila At&t interactive Choice Stream Encore Red Aril Turn Daylife Reachlocal Snapads Ensighten RapLeaf Lotame Epic Hydra Marchex PerfectMarket Yodle Ipromote Covario Proximic Nugg.ad Adknowledge Mediatrust Neverblue Webvisible spongecell Adchemy Peer 39 Audiencescience MoxyMedia TradeDoubler Datran Media Tealium Adteractive Affilinet TheUseful Doubleclick BrightTag Visual IQ Tatto Media Netaffiliation Vibrant APT IgnitionOne Simpli.fi Nextperformance Interclick Vantage Media Kontera 24 7 Real Media Dotomi Struq Criteo Tellapart Magnetic AudienceScience Fetchback Audience 2 Media adrollo Commission Junction Linkshare Adtech Mythings AdGenie Crosspixelmedia AdGenie Chango Zedo Avazu Weborama Phorm Forward Symphony IRI Group Xplosion Interactive Retarget Media Grapeshot Omniture Transpera OpenX Infectious Media Aprimo Nielsen Unica Coremetrics Adlogix Visible Measures Admob Quattro Wireless Adjuggler Comscore TubeMogul Experian Infogroup Goldspot Media Greystripe Freewheel Tracksimple Maxifier Vizu Acxiom InMobi Flurry Vi2 Millenialmedia Doubleclick Webtrends Atlas Comscore Phluant Mobile Amobee LiveRail MediaMind Datalogix Ixi Atlas Doubleverify Adspirit Nielsen Mojiva Celtra Auditude Weborama IgnitionOne Zedo Guova Caci Crisp Mediaplex Adsafe The Media Trust Adtech MediaPlex 24 7 Real Media JumpTap Rhythm aiMatch Smar+ Facilitate Digital Ai Match Targusinfo Schober Sprout Mediamind Adxpose Truste Adhese Cognitive Match eBureau Bisnode OpenX Pictela Anchor intelligence Evidon Crystal Semantics Switch Improve Digital Netezza Visual DNA Rocketfuel DG Adjuster Privacychoice Appnexus Adform EyeWonder Emediate Where Comscore DDS Telmar Centro Operative Adition Adometry Admeta Ad Dynamics Bluecava Equifax Adpro Theorem Pointroll Alenty Adtelligence Adnologies.com Almond.net MediaX Facilitate Digital ClickForensics HotTraffic TagMan Dunnhumby Solbright eyewonder Shomei Peer 39 Mediabank TraffIQ