Waking up in Seattle: you're the one that they want!
by Margot Bloomstein, Brand and content strategist at Appropriate, Inc. on Oct 22, 2010
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"Well, it was a million tiny little things that, when you added them all up, they meant we were supposed to be together... and I knew it." So shared Tom Hanks, as Sam in Sleepless in Seattle. He's ...
"Well, it was a million tiny little things that, when you added them all up, they meant we were supposed to be together... and I knew it." So shared Tom Hanks, as Sam in Sleepless in Seattle. He's pining for old love--but he might as well be pining for a content strategist! Content strategy offers the "million tiny little things" that add up to a more cohesive, consistent user experience--and that's valuable to designers, IAs, social media strategists, project managers, and other web strategy types. Whether your team needs to better understand your client's needs, articulate an approach, or align tactical decisions with a brand-driven, user-centered message architecture, content strategy can help. We'll discuss how the questions a content strategist brings to the table can enrich your deliverables and ways to reframe an RFP to upsell content strategy in your next pitch and bring a new partner into the user experience team. Because yeah, you're supposed to be together.
Presented at Content Strategy Seattle, #CSSea, October 13, 2010.
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