Before you can determine content types and prioritize channels, consider the roots of communication--and education. Start at home. Start in Delphi, in ancient Greece. You'll find instructions key to learning, communication, and brand-driven content strategy: know thyself. What does that mean in higher ed? Consider your communication goals and hierarchy of brand attributes. We'll discuss how they drive style and tone, content types, and the look and feel of your content—and how a message architecture helps ensure your audit is more meaningful and content is more consistent.
Presented at Confab Higher Ed, #ConfabEDU, November 12, 2013, in Atlanta.
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