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Kicking Off Your Content Strategy workshop
 

Kicking Off Your Content Strategy workshop

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You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start ...

You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary. Discover how to prevent seagulling and miscommunication of vision and goals. Understand how a message architecture can drive editorial style, content planning, and content types. This workshop will teach you how.

Presented at CMS Expo 2013, #CMSExpo and #CMSX, on May 14, 2013, in Chicago.

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Kicking Off Your Content Strategy workshop Kicking Off Your Content Strategy workshop Presentation Transcript