Are you ready to dig into content strategy? Let's gain some practical, hands-on experience together. Take a few example healthcare organizations through the paces in a website redesign engagement. First, we'll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise--ideal whether you're designing for the web, a mobile app, social media, or an offline experience. Then we'll discuss how you can use this foundation to conduct a content audit, and work together to do just that. Finally, we’ll ask "so what?" We'll uncover the implications of a content audit through a gap analysis that points to content needs and next steps for our sample organizations. You'll leave with the confidence and savvy to bring content strategy techniques and thinking back to your own organization.
Presented at the Healthcare Experience Design Conference, #HXDconf, March 27, 2012.