Ready to overhaul your website, CMS, everything—or just tear out your hair about how your organization appears online? Treasure Coast Hospice, one of the largest nonprofit hospice and palliative care providers in the country, needed their website to better communicate services, reach donors, and engage volunteers. But they first needed to ask: What do we really need to communicate? What content is working well, and why?
Sit in on a conversation between Michael Hallinan, Treasure Coast Hospice’s web strategist, and Margot Bloomstein, their content strategy consultant, as they recount how they developed a message architecture of the organization’s communication goals, conducted an all-hands-on-deck content audit to understand the value of their existing content, and then collaborated with a development team to build a “content first” website—all on a timeline and budget that can scale to the needs of any nonprofit organization.
Presented together at Confab for Nonprofits, #confabnp, in Chicago on June 16, 2014