Your SlideShare is downloading. ×
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Delight Workshop: Aligning Execution with your Communication Goals

6,080

Published on

Before you plan content marketing, step back to your content strategy and communication goals. What does your brand stand for and how can you consistently prioritize that across channels and content …

Before you plan content marketing, step back to your content strategy and communication goals. What does your brand stand for and how can you consistently prioritize that across channels and content types? In a world of noisy communication and misplaced attention, customers and clients alike often describe consistent communication that meets their expectations as the starting point for delight. From exercises and case studies through tactical tools, like a content audit, you’ll learn how to bring a message architecture-driven content strategy back to your own brand and process.
Presented at Delight 2013, October 7, 2013, #DelightFTW, in Portland. The first half of a joint content strategy and content marketing workshop with Robert Rose.

5 Comments
20 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,080
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
60
Comments
5
Likes
20
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • These differ from the brand values, which speak more to the company
  • Prioritized and translated for action (actionable)
  • Prioritized and translated for action (actionable)
  • Prioritized and translated for action (actionable)
  • Prioritized and translated for action (actionable)
  • “Offbeat fact about an historic place: connections between speeches by both Kennedy and Kerry.”
  • Compare to brand like Ellen – known as goofy/zany. She jokes about a Boston accent—and in a way that the History channel just can’t.
  • Right for an academic brand
  • Right for a fun brand
  • Prioritized and translated for action (actionable)
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Tactile engagement with brand attributesIdentify conflicting priorities
  • Do people even like it? (Check analytics!)
  • Transcript

    • 1. • • • • •
    • 2. • • • • •
    • 3. If these emails are boring you and you don’t mind missing out on all the lip-smackin’ stuff we’ll be sending in the future, simply send a message to owner- unsubscribe@insiders.miniusa.com and include “Unsubscribe” and your favorite fruit in the subject field.
    • 4. • •
    • 5. • • • • • • • • • • • • • • • • • • • • • • • • • • • •
    • 6. • • • • • • • • • • • • • • • • • • • • • • • • • • • •
    • 7. • • • • • • • • •
    • 8. • • • • •
    • 9. • •
    • 10. • • • •
    • 11. • • • • • •
    • 12. • • •
    • 13. • • •
    • 14. • 
    • 15. • • •
    • 16. • • • • • • • • •
    • 17. • • • •
    • 18. • • • •
    • 19. • • • • • •
    • 20. • • • • • • • •
    • 21. • • • • •
    • 22. • • • • • •
    • 23. • • • •

    ×