Evangelize UX to clients by speaking their language--hard and fast numbers that demonstrate ROI. See how to get beyond the yeah yeah yeahs, quantify "fluff", and align user goals with measurements of success.
Presented by Margot Bloomstein (ISITE Design) at the MITX UX breakfast panel May 19, 2009.
56. Align user goals
with measurements
of success.
Reach users’ goals,
and your clients
will hit their targets
in the process.
57. Behavioral goals:
Spend 50% less time on the site
Conversion metric:
30% increase in visitor
conversions
Tactics:
Trim self-help content and offer
phone number to increase calls
Tweakable tactics, quantitative
numbers