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Content Strategy What's in it for you? at SXSW

by Brand and content strategist at Appropriate, Inc. on Mar 12, 2010

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Content Strategy: What's in it for you -- from SXSW 2010 ...

Content Strategy: What's in it for you -- from SXSW 2010

Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you’re an IA, designer, search marketer, or strategist, content strategy can help you understand clients’ needs, articulate an approach, and align with a brand-driven, user-centered message architecture.

Presented by Margot Bloomstein (@mbloomstein) at SXSW, March 12, 2010.

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