SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
Content Strategy: What's in it for you -- from SXSW 2010 ...
Content Strategy: What's in it for you -- from SXSW 2010
Designing a comprehensive user experience without thinking about body copy, calls to action, errors, and nomenclature? Think again--about content strategy. If you’re an IA, designer, search marketer, or strategist, content strategy can help you understand clients’ needs, articulate an approach, and align with a brand-driven, user-centered message architecture.
Presented by Margot Bloomstein (@mbloomstein) at SXSW, March 12, 2010.