When you're shaping a user experience, what tune do you sing — typography? Interaction affordances? Taxonomy? Keyword enrichment? Whether you're a designer, social media consultant, IA, SEO specialist, or PM, content strategy can help you more clearly understand your client's needs, articulate your approach, and align your tactical decisions with an overall brand-driven, user-centered message architecture. Here's how to make the case.
Presented by Margot Bloomstein (@mbloomstein) at Refresh Boston, December 8, 2009.