What's your focus in user experience—design, information architecture, SEO, project management? No matter your role, bringing a content strategist on to your team can help you better understand your client's needs, articulate your approach, and align your tactical decisions with an overall brand-driven, user-centered message architecture. And it doesn't have to bloat the budget! Here's how to make the case for content strategy.
Presented by Margot Bloomstein (@mbloomstein) at Atlanta Content Strategy, January 21, 2010.