Is content strategy the dog your team’s been begging you to adopt? Better yet, is it the dog that followed you home, and now you wonder if you can keep him? Go ahead, let him sleep at the foot of your bed. Whether you work in a team of one or in a large marketing group, in a university, museum, or library, content strategy is the smartest thing you can add to the family.
Attentive, loyal, consistent…we’re not just talking about Fido. If you’re trying to find ways to differentiate your brand, connect with your audience, prioritize competing features, and align those tactical decisions with larger communication goals, content strategy can help. Whether you focus on design, information architecture, social media, or other areas, we’ll discuss how you can incorporate insights from this aspect of user experience design into your next project. Learn the questions a content strategist would bring to the table so you help your work come in on time, on budget, and with consistency and compelling engagement. Discover how to make the case for content strategy to others in your organization—and why it’s worth it to teach an old dog new tricks.
Presented at edUi, #eduiconf, October 13, 2011.