Facing feature creep or disagreements among stakeholders? Get a grip on content, the people who make it, and the brand they want to establish. Enter brand-driven content strategy: learn how to develop a message architecture, discover how a brand attributes cardsort can help, and improve organizational alignment around your content. Then we'll conduct a quantitative and qualitative content audit to reveal new content types and see... is your content even any good?
Delivered at User Experience Lisbon, #uxlx, June 5, 2014, in Lisbon Portugal.