Be a greedy bastard: use content strategy to get what you want
Upcoming SlideShare
Loading in...5
×
 

Be a greedy bastard: use content strategy to get what you want

on

  • 5,273 views

If you rock design, IA, SEO, or social media, let’s talk. What do you really want? Maybe to better understand your clients' needs? Help them see how your tactical decisions align with their ...

If you rock design, IA, SEO, or social media, let’s talk. What do you really want? Maybe to better understand your clients' needs? Help them see how your tactical decisions align with their communication goals? Maybe just to minimize rounds of revision and optimize the project budget? Whatever your area of focus in shaping the user experience, partnering with a content strategist can help you hit those goals. 2010 has been a breakout year for the industry, so let's talk about how you can incorporate insights from this aspect of interaction design into your next project. We'll discuss how the questions a content strategist brings to the table can enrich your deliverables and benefit your end users—and how you can reframe the RFP to upsell content strategy in your next pitch.

Presented at Web Design Day, August 21, 2010.

Statistics

Views

Total Views
5,273
Views on SlideShare
5,226
Embed Views
47

Actions

Likes
2
Downloads
31
Comments
3

2 Embeds 47

http://gradybritton.com 44
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Be a greedy bastard: use content strategy to get what you want Be a greedy bastard: use content strategy to get what you want Presentation Transcript

  • • •
  • • • • View slide
  • • • • • View slide
  • • • •
  • • • •
  • • •
  • • • •
  • • • • •
  • OH NOES!
  • OH NOES!
  • • •
  • • • •