#DCSC13 | @mbloomstein 1               Margot Bloomstein               Digital Content Strategies               Conference...
#DCSC13 | @mbloomstein 2                   © 2013
#DCSC13 | @mbloomstein 3                   © 2013
#DCSC13 | @mbloomstein 4This is community.                © 2013
#DCSC13 | @mbloomstein 5What is content strategy?Planning for the creation, aggregation,delivery, and governance of useful...
This takes a village…to mind the P’s and C’s.
Political
PoliticalPeople
PoliticalPeopleProcess
#DCSC13 | @mbloomstein 10Sustainable content is content you cancreate—and maintain—without goingbroke, without lowering qu...
Collaboration
CollaborationCommunity
CollaborationCommunityCulture
#DCSC13 | @mbloomstein 14Web 1.0brochurewareblah blah blah.                           © 2013
#DCSC13 | @mbloomstein 15Web 2.0 =conversation.Conversationdemandsstrategy.                           © 2013
#DCSC13 | @mbloomstein 17                   © 2013
#DCSC13 | @mbloomstein 18                   © 2013
#DCSC13 | @mbloomstein 19Thank you!Margot Bloomstein@mbloomsteinmargot@appropriateinc.comslideshare.net/mbloomsteinhttp://...
A Village of P's and C's, Digital Content Strategies Conference Keynote
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A Village of P's and C's, Digital Content Strategies Conference Keynote

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Tired? Frustrated? Intimidated by content? Welcome, friend. You’re in the right place. Your content takes a village, and the evolution of modern content strategy comes with just that: an unmistakable, inescapable culture of community. We share, collaborate, and socialize our work. That’s a practice you can bring home to address the people, process, and politics unique to your own corporate culture.

At the same time, those topics are key to infusing content marketing efforts with the laser focus of content strategy. Addressing your content as a business asset? Content strategy makes it happen. We’ll discuss how you can harness the power of community to make your content marketing efforts more focused and successful than ever before.

Presented at the Digital Content Strategies Conference 2013, San Diego; #DCSC13 March 13, 2013.

Published in: Design

A Village of P's and C's, Digital Content Strategies Conference Keynote

  1. 1. #DCSC13 | @mbloomstein 1 Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13A VILLAGE OF P’s AND C’s © 2012 2013
  2. 2. #DCSC13 | @mbloomstein 2 © 2013
  3. 3. #DCSC13 | @mbloomstein 3 © 2013
  4. 4. #DCSC13 | @mbloomstein 4This is community. © 2013
  5. 5. #DCSC13 | @mbloomstein 5What is content strategy?Planning for the creation, aggregation,delivery, and governance of useful,usable, and appropriate content in anexperience. © 2013
  6. 6. This takes a village…to mind the P’s and C’s.
  7. 7. Political
  8. 8. PoliticalPeople
  9. 9. PoliticalPeopleProcess
  10. 10. #DCSC13 | @mbloomstein 10Sustainable content is content you cancreate—and maintain—without goingbroke, without lowering quality in waysthat make the content suck, and withoutworking employees into nervousbreakdowns.Erin Kissane,The Elements of Content Strategy © 2013
  11. 11. Collaboration
  12. 12. CollaborationCommunity
  13. 13. CollaborationCommunityCulture
  14. 14. #DCSC13 | @mbloomstein 14Web 1.0brochurewareblah blah blah. © 2013
  15. 15. #DCSC13 | @mbloomstein 15Web 2.0 =conversation.Conversationdemandsstrategy. © 2013
  16. 16. #DCSC13 | @mbloomstein 17 © 2013
  17. 17. #DCSC13 | @mbloomstein 18 © 2013
  18. 18. #DCSC13 | @mbloomstein 19Thank you!Margot Bloomstein@mbloomsteinmargot@appropriateinc.comslideshare.net/mbloomsteinhttp://amzn.to/CSatWorkAll other images © Margot Bloomstein unless otherwise noted. © 2013
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