Activity centered design
Upcoming SlideShare
Loading in...5

Activity centered design



Successful mobile apps focus on a single, purposeful activity.

Successful mobile apps focus on a single, purposeful activity.



Total Views
Views on SlideShare
Embed Views



1 Embed 16 16


Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Activity centered design Activity centered design Presentation Transcript

  • Activity-Centered Design Successful mobile apps focus on a single, purposeful activity. @mblongii @neoinnovate
  • Activity: any purposeful human endeavor @mblongii @neoinnovate
  • Facebook: Keeping up with friends & family ! AKA: Maintaining Social Ties @mblongii @neoinnovate
  • Instagram Photo Sharing @mblongii @neoinnovate
  • Twitter Sharing Status @mblongii @neoinnovate
  • Mobile-Social
 The end of social networks and the rise of activity-centered social apps @mblongii @neoinnovate
  • Twitter v1: sharing status
 “A system where you can SMS message to one phone number and broadcast to all of your friends” @mblongii @neoinnovate
  • $TWTR today: sharing status “Find out what’s happening, right now, with the people and organizations you care about.” @mblongii @neoinnovate
  • + Sharing Status ≠ Listening to Music @mblongii @neoinnovate Music Discovery
  • I'm not going to follow artists if it adds them to my regular Twitter … Not interested in seeing artist's updates in my regular feed. @mblongii @neoinnovate
  • Pointless. You can't listen to whole songs, only 30 second clips unless you have a Spotify account. @mblongii @neoinnovate
  • iTunes Ping 2010 – 2012 ! Replaced by Facebook and Twitter integrations @mblongii @neoinnovate
  • Burbn tried to be too many things. • Check in to locations ! • Make plans (future check-ins) ! • Earn points for hanging out with friends ! • Share photos ! • and much more! @mblongii @neoinnovate
  • Focus on being really good at one thing. “We decided that if we were going to build a company, we wanted to focus on being really good at one thing. We saw mobile photos as an awesome opportunity to try out some new ideas”— Mike Krieger @mblongii @neoinnovate
  • 1 Product 1 Activity Focus on being really good at one thing. @mblongii @neoinnovate
  • Human Activity System Thinking in Systems Deepen your understanding about the interactions between people and their environments. @mblongii @neoinnovate
  • Evolve Your Understanding “Get out of the building” @mblongii @neoinnovate
  • Lead with Questions • How might we encourage more casual carpooling? • What outcome do we expect from this design? @mblongii @neoinnovate
  • Learn through Making Gather concrete evidence through rapid Build, Measure, Learn feedback loops. @mblongii @neoinnovate
  • Thank you! (^_^) @mblongii @neoinnovate