Marketing to Real People
in Virtual Worlds
Is it Possible to Really Add New
Listeners/Viewers/Readers
to my New Media Project?

Why Do It? vs. Just Do It?
Excellent way to get instant feedback.
The world is driven by the urge to chat, so…chat! SL
gives a new social dimension to your New Media project.
You will find a new audience, if you look.
You are still an early adopter (think of SL as the Internet
in 1994) as Second Life opens window towards 3D Web
of the future.
SL is a channel for you to market directly to possible
listeners (audio and video.)

A Simple Guide to Adding
Listeners/Viewers with Second Life
If you don’t like people, you won’t like Second Life
Attend events, get to know people
Learn about Groups and find (via the search engine) groups that closely
represents your podcast/video/blog…and join those groups.
Engage, chat, invite, IM, voice chat…everyone you can
Cultivate an rank of ‘hardcore” participants
Get a home base, a place to send people (via SLURL or Landmark) to listen to
your project (via mp3 or video streamed in land or player on land)
Make/get some swag, give it away freely
Don’t ask to subscribe, present
If you don’t have time to spend in SL, engage your hardcore participants to
help you in your efforts
Have an easy way for curious to find your podcast, website, iTunes, videos,
etc.. One click is all you will get.
Look for ways to provide one-on-one contact with listeners (listening parties,
event sponsorship, etc..)
Learn how to give out info “note cards” that are ‘to the point’, think business
card

The Issue is Not the Media
It’s the Lack of Creativity
Immerse yourself into your target group
(yes, you will find there is one.)
You have the content to keep the target
audience interested.
Find ways to give back to the SL
community.
Consider the ‘social rewards’ to your
listeners and heap these rewards upon
them.

About the Presenter
Mark \"MB\" Linder is a former Fortune 500 executive and
one of the early podcasters. His first podcast, Bedtime
Stories My Kids, Love started in January 2005 and
soon joined PodShow during the early beta days. His
Second Life experience includes ownership in the
popular SoHo Island and Mayor of PodShow Island.
He is one of the founders of virtual world media
company Forefront Media which brought Barack
Obama and others to Second Life. Based in Dallas,
Texas, he currently produces three podcasts for
PodShow and operates several properties in the
virtual world, Second Life.