Google Analytics The Basics


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How to set up basic Google Analytics

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Google Analytics The Basics

  1. 1. • Why Would You Want To Use It?• How To Set It Up• What Can It Tell You?• Lets Have A Look (Time)
  2. 2. Why?
  3. 3. Why?• What gets measured, gets managed ~ Peter DruckerKPIs are “the financial and non-financial metrics used to help an organizationdefine and measure progress toward organizational goals.”Key Performance IndicatorsPeter Ferdinand Drucker was an Austrian-bornAmerican management consultant, educator, andauthor, whose writings contributed to the philosophicaland practical foundations of the modern businesscorporation.I said I wanted to do A,how am I doing?
  4. 4. • E-Commerce – check the conversion rates for yourproducts• Engaged visitors – people to spend more than 1 minuteon your site• Readers – more than 2 pages• Call to action – fill out that form
  5. 5. Examples!
  6. 6. Website Goals• Thank you page• Software download• Account signup• More than 3 pages viewed• More than 2 minutes on site
  7. 7. How?• All you need is:Some Time
  8. 8. <head> and </head>
  9. 9. What?• What Do You Want To Know?
  10. 10. Navigation
  11. 11. Flow Visualisation• Displays the path your visitors have taken to movethrough your site• Can be on a set dimension, i.e country, keyword• On hover you get additional details – how many visitorsmoved to another page
  12. 12. Goals
  13. 13. Filters• Use filters to define what data is included in your reportsand how it appears• Include or exclude traffic from domains• Include or exclude traffic from certain IP addresses• Filter traffic to a specified directory
  14. 14. Prior To Creating A Filter
  15. 15. Create A Filter
  16. 16. Site Speed• How quickly are your site pages loading?• Can the site load speed be improved?• Why should I care?• Page load times are a ranking factor in Google
  17. 17. Site Search• Have you got a site search facility?• Get One!• Visitors who use a site search on your site are more likelyto convert• Best thing is it will tell you what keywords they are usingto search your site›
  18. 18. Custom Dashboards• You can create up to 20 custom dashboards to showcertain data at a glance
  19. 19. Events• Event tracking is a powerful feature which allows you to track:• How many people accessed a download• What Ads are performing better and who clicks on what Ads• Which sign-up form performs best• Who plays, pauses or stops video• Visitor flow through shopping basket
  20. 20. eCommerce with non affiliation
  21. 21. Q&A
  22. 22. Actions To Take Away• Define your Website Goal?• How Will You Monitor It?• Get It Set Up?