Your SlideShare is downloading. ×
0
• Why Would You Want To Use It?• How To Set It Up• What Can It Tell You?• Lets Have A Look (Time)
Why?
Why?• What gets measured, gets managed ~ Peter DruckerKPIs are “the financial and non-financial metrics used to help an or...
• E-Commerce – check the conversion rates for yourproducts• Engaged visitors – people to spend more than 1 minuteon your s...
Examples!
Website Goals• Thank you page• Software download• Account signup• More than 3 pages viewed• More than 2 minutes on site
How?• All you need is:Some Time
<head> and </head>
What?• What Do You Want To Know?
Navigation
Flow Visualisation• Displays the path your visitors have taken to movethrough your site• Can be on a set dimension, i.e co...
Goals
Filters• Use filters to define what data is included in your reportsand how it appears• Include or exclude traffic from do...
Prior To Creating A Filter
Create A Filter
Site Speed• How quickly are your site pages loading?• Can the site load speed be improved?• Why should I care?• Page load ...
Site Search• Have you got a site search facility?• Get One!• Visitors who use a site search on your site are more likelyto...
Custom Dashboards• You can create up to 20 custom dashboards to showcertain data at a glance
Events• Event tracking is a powerful feature which allows you to track:• How many people accessed a download• What Ads are...
eCommerce with non affiliation
Q&A
Actions To Take Away• Define your Website Goal?• How Will You Monitor It?• Get It Set Up?
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Google Analytics The Basics
Upcoming SlideShare
Loading in...5
×

Google Analytics The Basics

369

Published on

How to set up basic Google Analytics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
369
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
38
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Google Analytics The Basics"

  1. 1. • Why Would You Want To Use It?• How To Set It Up• What Can It Tell You?• Lets Have A Look (Time)
  2. 2. Why?
  3. 3. Why?• What gets measured, gets managed ~ Peter DruckerKPIs are “the financial and non-financial metrics used to help an organizationdefine and measure progress toward organizational goals.”Key Performance IndicatorsPeter Ferdinand Drucker was an Austrian-bornAmerican management consultant, educator, andauthor, whose writings contributed to the philosophicaland practical foundations of the modern businesscorporation.I said I wanted to do A,how am I doing?
  4. 4. • E-Commerce – check the conversion rates for yourproducts• Engaged visitors – people to spend more than 1 minuteon your site• Readers – more than 2 pages• Call to action – fill out that form
  5. 5. Examples!
  6. 6. Website Goals• Thank you page• Software download• Account signup• More than 3 pages viewed• More than 2 minutes on site
  7. 7. How?• All you need is:Some Time
  8. 8. <head> and </head>
  9. 9. What?• What Do You Want To Know?
  10. 10. Navigation
  11. 11. Flow Visualisation• Displays the path your visitors have taken to movethrough your site• Can be on a set dimension, i.e country, keyword• On hover you get additional details – how many visitorsmoved to another page
  12. 12. Goals
  13. 13. Filters• Use filters to define what data is included in your reportsand how it appears• Include or exclude traffic from domains• Include or exclude traffic from certain IP addresses• Filter traffic to a specified directory
  14. 14. Prior To Creating A Filter
  15. 15. Create A Filter
  16. 16. Site Speed• How quickly are your site pages loading?• Can the site load speed be improved?• Why should I care?• Page load times are a ranking factor in Google
  17. 17. Site Search• Have you got a site search facility?• Get One!• Visitors who use a site search on your site are more likelyto convert• Best thing is it will tell you what keywords they are usingto search your site›
  18. 18. Custom Dashboards• You can create up to 20 custom dashboards to showcertain data at a glance
  19. 19. Events• Event tracking is a powerful feature which allows you to track:• How many people accessed a download• What Ads are performing better and who clicks on what Ads• Which sign-up form performs best• Who plays, pauses or stops video• Visitor flow through shopping basket
  20. 20. eCommerce with non affiliation
  21. 21. Q&A
  22. 22. Actions To Take Away• Define your Website Goal?• How Will You Monitor It?• Get It Set Up?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×