ERA’s Vision Statement
ERA® is the real estate company of choice
for consumers and agents because
ERA® Sales Associates are ethical, forward-thinking
and results oriented professionals who take a
proactive approach to real estate…
Therefore, agents can be sure they’ll have the best
tools and training to accomplish the job at hand.
Consumers have total confidence that they are dealing
with a consummate professional, expressing the highest
level of service and integrity.
Each ERA® Office is Independently Owned and Operated
Except Offices Owned and Operated by NRT Incorporated
3. About ERA United Realty
vGeorgia’s #1 ERA franchise in 2006 and 2007
vRanked in the Top 25 ERA franchises nationally
vFull Service Relocation Department
vReceived National ERA Diversity Award in 2006 and 2007
vBuilt on fundamentals of sales associate job satisfaction, client representation,
entrepreneurship and family/community involvement
vPart of an international company in more than 33 countries and all 50 states.
vOne in five of all real estate transactions nationally involves a REALOGY brand.
4. An Industry Leader
ERA United Beats the Atlanta Average Days on Market By 17 Days
ERA United Beats the Atlanta Average“sales price to list price” ratio.
Our customer satisfaction rate is over 90%!
We Sell Your House Faster!
We Sell Your House for More Money!
5. Broker and Management Support
• Experienced brokers available full-time to help grow your business
• Individual planning, coaching and training
• Full-time marketing, training and business development
“Sales Associate Satisfaction is Job One.”
6. Comprehensive Agent Support
From start to finish … We’re Always There For You
vListing entry, maintenance and review
vEmail, personal website, 24-hour answering service
vOnline document storage
vOptional closing coordination service; thank you cards after every transaction
vCustomizable listing presentation available online and in Powerpoint format
7. Agent Support Through TeamERA.com
Our agent-centered site is like no other and features:
• Quick Flyers
• Quick Market Reports
• Customizable press releases, ads, Internet banners
• Client management
• Automated email campaigns
• Email showing surveys
• Add up to 99 photos to your listing
• Feeds your listing to over 26 websites
• And so much more! Click here to see!
8. Agent Support Through Direct Marketing
ERA Direct: Free Follow up for Closed Buyers
Ø Jumbo Thank You Card
Ø Series of 8 Jumbo Postcards
Ø Series of 4 Newsletters
Ø English or Spanish
Ø Email follow-up four times a year for 5 years
Ø Upload past customers as well!
ERA E-Direct: Free Client Management
Ø Database management
Ø Pre-prospecting system
Ø Pre-written messages for buyers and sellers
Ø Customized e-flyers
Ø Automated delivery
Ø Move Planner to help customers make smooth
9. Agent Support Through Training
Education & Career Development
Ø Over 200 courses available
Ø Choose your format:
Ø Even Download to your iPod
Ø Individual Coaching
Ø Free CE
Ø Classes based on your needs
10. Agent Support Through Partnerships
Cartus Broker Network
The largest relocation services company in the world, Cartus provides global reach, integrated technology and
customer service superior to none. We provide our customers with the best relocation experience in the industry.
Offering 150 loan programs and guaranteed approval within 24 hours, ERA Mortgage loan officers are available daily
to provide the best in customer service and tailored loan programs to meet your needs.
Weissman, Nowack, Curry & Wilco, P.C.
Weissman, Nowack, Curry & Wilco, P.C. is a full-service real estate, business and litigation law firm with 65 lawyers
practicing in 17 convenient locations throughout Georgia. The firm focuses its practice in four main areas including:
residential and ommercial closings, community association representation, litigation and commercial real estate
matters. We offer clients a full range of legal services in a timely, service-oriented and cost-effective manner.
New Era Title
New Era Title is a join venture title company owned equally by ERA United Realty and Weissman, Nowack, Curry &
Wilco, P.C. Our partnership ensures a great closing experience for the customer and the sales associate by
providing dedicated and knowledgeable staff who perform at the highest professional standard.
The ERA Home Protection Plan
Homes protected by the ERA Home Protection Plan sell 15% faster on average. As an added bonus, the plan also
protects sellers the same way. While your home is on the market, the same major components are covered until the
day of sale – or a maximum of 180 days. The plan is administered by AHS – the industry leader in home warranties.
New Era Title
11. Your Business is Our Business
At ERA United Realty, 1 in 5 closed transactions are from company-generated leads.
How Do We Do It?
• The Seller’s Security Plan
• Cartus Asset Recovery
• My Charity Rewards.org
• Lending Tree
• Builder Program
• Niche Markets
• Online Lead Generation & Capture
12. “We Will Sell Your House or ERA Will Buy It!”
Unlike most real estate companies, ERA United Realty can sell your house to both the Qualified-Ready
Buyer and the Qualified-Not Ready Buyer. By listing with us, the Qualified-Not Ready Buyer that needs to
sell their current home first can take advantage of the Sellers Security Plan. More potential buyers means
more potential for a higher sales price.
needs to sell
or a buyer
13. Cartus Broker Network
• World’s Largest Relocation
– Handles more Corporate
Relocation than the next 3
– Over 800 companies
• Cartus Asset Recovery
– Financial Institutions,
Investors & Mortgage
– Alternative Solution to
– Short Sale Program
Market Share – Top 6 Producers
14. Cartus Market Share – Top 13 Providers
Source: HRO Today, May 2008
15. My Charity Rewards.org
• The only national real estate rewards program that is a non-profit
corporation AND a licensed real estate brokerage.
– Buyers and/or Sellers select a Charity and an Agent
– Agent must submit an application, undergo a background check
and pay a 35% referral fee
– At closing 20% of the commission is donated to the selected
“Changing The World, One Home at a Time”
16. Lending Tree
• Real Estate Broker Network
– Over 750 Top-Rated Real Estate Companies In All 50 States
– ERA United is 1 of only 3 companies participating in the Greater
Atlanta Metro Region
• Buyer and Seller Referrals Are Generated Through:
– Affiliated Lenders (200+ Nationwide)
– Affinity Client Programs
• Plus Dozens Of Others
17. Builder Program
• Our Builder Program Helps
Your Clients Buy Now!
• ERA Seller’s Security Plan
• ERA Equity Buy-Out
• ERA Peachtree Lease
• Rent Buster
• Interest Rate Reduction
18. Niche Markets
No matter where you want to take your business, ERA can get you there.
19. Never Miss a Lead With ERA’s Lead Router
• Fact: Average industry
response time to an online lead
is 52 hours*
• Fact: Most clients work with
the first real estate agent who
• Fact: ERA United agents
response time is less than 5
• LeadRouter. Try it Now!
Sourrce: National Association of Realtors
20. Marketing & Technology: Hand in Hand
Marketing Tools We Implement For You!
• Global Internet Exposure
• Professional photography
• Virtual Tour
• Address-specific Website
• E-mail Marketing
• Audio Tours
• Custom Sign Rider with Text Message
• Quality Control
• Advertising Opportunities
ERA’s proven technology combined with ERA United Realty’s marketing department
gives you the edge over your competition!
21. How Do Today’s Buyers Find Homes? The Internet
• 14 million people use the Internet every day!
• 84% of buyers begin their home search online
• More buyers first learn about homes they purchase via the
Internet than any other advertising method
• After seeing a property online, 73% drove by the home
• 57% requested an internal tour of the property
Source: National Association of Realtors
n Yard Signs
n Open House
n All Other
22. Capturing the Internet Market With ERA.com
23. Ø Professional Photos & Lay-Out
Ø Local School Information
Ø Satellite Map
Ø Instant Flyers Ready to Print
Ø Updated Daily from MLS Service
Ø Links to Your Other Listings
Ø Contact info
Address – Specific Web Sites To
Increase Number of Showings
24. Key Benefits of the Virtual Tour
• Increases the number and quality
of the pictures that help sell your
• Homes with virtual tours are
viewed 40% more than homes
• Targets Internet shoppers, other
agents and out-of-state buyers
• Professional photos can be used
for additional marketing
25. Ø Reach active agents who sell
within a 10-mile radius of your listing
Ø Proven methods to avoid junk
Ø Drives Traffic To Your Website
Ø Pinpoints Your Marketing
Ø Promotes New Listings, Open
Houses, Price Reductions & More
Email Property Info To Brokers
Who Work The Area
26. Custom Sign Riders Promoting Technology
• Promotes Address Specific Website that can
be accessed via PDA
• Instant text message sends information to
potential buyers within seconds!
• Try it Now!
1 2 3 4 5 6 7
27. National and State-Wide Marketing Efforts
• Advertising Online, TV, Radio, Print
• Events, Workshops
• Website: www.ERASellsGeorgia.com
• MDA Sponsorship
Since 1977, ERA Real Estate has teamed
with the Muscular Dystrophy Association in
its fight against neuromuscular diseases,
raising more than $30 million
28. Discounts for our Customers
A wide array of discounted services are available to only our customers.
29. How Can I Participate?
EligibleEligibleMy Charity Rewards
IncludedIncludedFree Continuing Ed
IncludedIncludedCustom Text Rider
$20/Per Transaction$20/Per TransactionE/O
60/40 Plan70/30 Plan
30. Our Commitment to Customer Service
There are no traffic jams along the extra mile.
-- Roger Staubach