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Job posts that attract top sales talent

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  • 1. How to Matt Bertuzzi The Bridge Group, Inc. Write Job Posts That Attract Top Sales Talent
  • 2. A team of inside sales reps volunteered to rate open job posts (97 jobs in total).
  • 3. If at least 2 reps flagged a job as interesting, the post was rated as attractive.
  • 4. How many do think passed that mark?
  • 5. Fewer than 1 in 10
  • 6. Why did 9 out of 10 fall flat?
  • 7. They sound, look, read, and smell exactly the same.
  • 8. Here are seven great examples with reactions from the sales reps themselves.
  • 9. http://blog.salesloft.com/sales-hire 1)
  • 10. Great f*&%ing story!
  • 11. https://www.bit9.com/company/careers-bit9/?jvi=onIcYfwZ,Job 2)
  • 12. Spelled out the plan for advancement. Such a rarity.
  • 13. https://www.acquia.com/careers/job?gnk=job&gni=8ad64ec6444d392201446a78819907c6 3)
  • 14. That S&P CEO line definitely caught my eye.
  • 15. http://www.hubspot.com/jobs-sales 4)
  • 16. Cool videos with real people. Weird, but in a good way.
  • 17. http://tcmpi.acquiretm.com/job_details_clean.aspx?id=1121&iframe=1 5)
  • 18. Sounds like a place to learn and grow. Not just some churn & burn factory.
  • 19. https://twitter.com/missvanessa/status/461221302745825280/photo/1 6)
  • 20. Caught my eye with the wow factor. Also some meat there.
  • 21. http://jobs.constantcontact.com/united-states/inside-sales/jobid5142126-inside-sales-consultant-jobs 7)
  • 22. Sounds like a rocket ship. Sign me up!!!
  • 23. OK. Let’s recap.
  • 24. YOUR CHECKLIST Tell a story | Sell the role Talk to advancement, learning, and growth Use visuals and videos (if & where possible) Highlight potential -- aka earnings -- but don’t BS
  • 25. And don’t forget…
  • 26. You manage things. You lead people.
  • 27. Thanks for listening. Want more? Read this guide: Leading, motivating, and retaining sales reps in 2014 http://blog.bridgegroupinc.com/motivating-inside-sales-reps
  • 28. About We're an Inside Sales consulting & implementation firm. We help Sales & Marketing leaders make the big decisions: on implementation strategy, process, technology, and tools. Since 1998, we’ve worked with 220+ technology clients, helping them increase productivity, drive higher conversion from leads to revenue, and maximize performance. For more trends, techniques, and thinking, please visit: http://bitly.com/SalesResources Cover photo credit: LinkedIn http://blog.linkedin.com/2011/10/17/dublin-plan-ireland/